Category review samponi i regeneratori decembar slo

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Category review samponi i regeneratori decembar slo

  1. 1. SoV M2 PROIZVOĐAČI SOV M2 x SNU YTD 2013 PO SNU SKU HENKEL GROUP 26.70% 128 236 501 L'ORÉAL GROUP 24.90% 126 240 569 92 188 374 43 56 107 24 43 56 18 20 46 91 185 223 PROCTER & GAMBLE 21.90% ILIRIJA D.D. BEIERSDORF AG KOZMETIKA AFRODITA D.O.O. Brands outside selection 8.80% 5.00% 1.40% 11.30%
  2. 2. EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 HENKEL GROUP 6.1 L'ORÉAL GROUP PROCTER & GAMBLE 2.2 -4.9 ILIRIJA D.D. 0.6 BEIERSDORF AG -0.3 KOZMETIKA AFRODITA D.O.O. Brands outside selection 0.2 -4
  3. 3. 0.00% 1.00% 0.50% 2.00% 2.20% 2.30% 2.40% 4.70% 4.80% 6.30% 6.70% 7.20% 8.30% 8.80% 16.10% 26.80% SOV RETAILERS 30.00% 25.00% 20.00% 15.00% 10.00% 5.00%
  4. 4. SoV M2(SNU) Proizvođača po trgovinama 0.80% 4.10% 9.70% 17.90% 25.90% 15.40% 13.80% 3.20% 20.80% HENKEL GROUP 11.30% 9.40% 46.20% 13.80% 12.50% 26.70% 16.40% 32.30% 6.60% 48.80% 46.20% 10.70% 21.30% 1.20% 1.00% 20.80% 87.10% 27.40% 21.10% 3.40% 37.20% 4.80% 16.40% 10.10% 1.00% 7.50% 4.00% 3.30% 3.20% 4.90% 1.90% 2.60% 2.00% 17.20% 18.90% KOZMETIKA AFRODITA D.O.O. 6.70% 13.30% 30.90% BEIERSDORF AG ILIRIJA D.D. 8.30% 20.00% 17.20% 9.80% 23.70% 4.70% 2.30% 33.30% 19.20% 32.30% 33.00% L'ORÉAL GROUP 3.80% 1.90% 100.00% 18.60% 15.40% PROCTER & GAMBLE 44.30% 31.00% 19.40% Brands outside selection 19.60% 8.50% 42.60% 33.30% 33.30% 34.20% 23.10% 20.20% 22.60% 3.40% 4.20% 0.00% 25.60% 28.80%
  5. 5. Brend vs Private Labels SoV SNU X M2 Privatna robna marka 4% Nacionalna robna marka 96%
  6. 6. HIT PROIZVOD
  7. 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330

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