Category review prasak Oktobar SRB

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Category review prasak Oktobar SRB

  1. 1. SoV M2 PROIZVOĐAČI PO SOV M2 x SNU YTD 2013 SNU SKU PROCTER & GAMBLE 35.40% 569 727 907 HENKEL GROUP 32.50% 624 719 862 353 378 456 269 277 303 156 171 183 BEOHEMIJA 14.90% SAPONIA D.D. Brands outside selection 11.70% 5.50%
  2. 2. EVOLUCIJA SoV M2 PROIZVOĐAČA U KATEGORIJI EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 PROCTER & GAMBLE 6.7 HENKEL GROUP BEOHEMIJA -2.9 -9.8 SAPONIA D.D. Brands outside selection 4.2 1.9
  3. 3. 0.00% 2.10% 0.60% 0.90% 0.90% 1.10% 1.30% 1.40% 1.40% 1.50% 2.80% 3.50% 4.30% 4.60% 6.90% 8.60% 11.90% 14.10% 32.10% SOV RETAILERS 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00%
  4. 4. SoV M2(SNU) ProizvoĎača po trgovinama 12.50% 12.70% 23.30% 32.20% 30.90% 35.20% 23.10% 24.10% 32.30% 31.70% 29.50% 31.90% 35.50% 41.00% 12.90% 30.50% 30.10% 9.40% 18.20% 50.90% 12.70% 28.60% 47.50% 34.10% 11.50% 51.40% PROCTER & GAMBLE 29.60% 27.30% 29.00% 40.80% HENKEL GROUP 37.00% 38.30% 38.10% 39.00% 42.70% 34.10% 30.10% 24.60% BEOHEMIJA SAPONIA D.D. 26.30% Brands outside selection 4.80% 11.90% 8.00% 4.60% 17.00% 13.60% 7.60% 3.40% 3.60% 25.10% 21.10% 22.50% 11.80% 9.70% 12.50% 11.90% 6.40% 19.30% 15.20% 10.30% 32.30% 48.00% 25.40% 19.40% 13.90% 8.00% 5.70% 17.20% 1.70% 8.70% 14.00% 16.40% 5.40% 10.20% 5.10% 9.50% 17.60% 22.50% 17.50% 11.50% 6.30% 20.70% 10.50% 6.60% 9.40% 8.30% 3.60% 8.20% 5.60%
  5. 5. Brend vs Private Labels SoV SNU X M2 Privatna robna marka 3% YTD 13 Nacionalna robna marka 97%
  6. 6. HIT PROIZVOD
  7. 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330

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