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Category review osv.pica Novembar SRB

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Category review osv.pica Novembar SRB

  1. 1. SoV M2 PROIZVOĐAČI SOV M2 x SNU YTD 2013 38.50% PEPSICO INC 15.90% DROGA KOLINSKA DD JAMNICA D.D. 12.90% 4.30% SNU SKU 336 485 504 198 235 255 228 234 252 59 COCA-COLA COMPANY PO 72 106 VODA VRNJCI AD 3.20% 80 108 114 DELHAIZE GROUP SA. 2.90% 15 21 34 NECTAR DOO 1.90% 42 43 66 ELIXIR GROUP 1.40% 43 53 61 FRUVITA D.O.O. 1.30% 30 34 51 KNJAZ MILOŠ AD 0.80% 23 32 35 190 279 316 Brands outside selection 16.90%
  2. 2. EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 COCA-COLA COMPANY PEPSICO INC 7.5 -7.3 DROGA KOLINSKA DD 1 JAMNICA D.D. 1.5 VODA VRNJCI AD 1.3 DELHAIZE GROUP SA. -0.9 NECTAR DOO 0.1 ELIXIR GROUP 0.6 FRUVITA D.O.O. -0.1 KNJAZ MILOŠ AD Brands outside selection -0.9 -2.8
  3. 3. 5.00% 0.00% 4.90% 1.70% 1.70% 1.90% 1.90% 2.20% 2.20% 3.20% 3.60% 3.60% 7.80% 8.00% 10.60% 12.10% 34.50% SOV RETAILERS 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00%
  4. 4. SoV M2(SNU) ProizvoĎača po trgovinama 4.80% 6.10% COCA-COLA COMPANY 17.10% 17.20% 31.30% DELHAIZE GROUP SA. 34.70% DROGA KOLINSKA DD 23.80% ELIXIR GROUP FRUVITA D.O.O. 37.90% 42.00% 5.20% 43.60% 45.30% 1.70% 49.30% 2.40% 8.60% 4.90% 26.40% 11.60% JAMNICA D.D. NECTAR DOO 24.10% 21.30% 4.30% 4.40% 19.00% PEPSICO INC 29.10% 23.00% 9.80% Brands outside selection 3.90% 3.00% 24.30% 24.10% 2.90% 4.30% 22.80% 2.70% 4.00% 16.20% 17.30% 33.60% 1.50% 14.20% 7.20% 37.30% 24.30% 27.10% 2.20% 11.90% 28.10% 4.30% 53.60% 16.10% 10.70% 2.60% 0.40% 1.90% 0.70% 7.50% 35.00% 20.80% 13.40% 7.50% 39.10% VODA VRNJCI AD 7.90% 0.40% 33.80% 2.20% KNJAZ MILOŠ AD 27.20% 19.50% 2.80% 2.90% 7.20% 20.50% 4.80% 21.80% 4.80% 13.60% 12.50% 2.80% 2.60% 1.40% 5.10% 1.40% 1.90% 0.30% 10.80% 0.70% 10.00% 6.60% 18.40% 10.50% 23.90% 21.90% 20.00% 18.20% 2.70% 1.20% 12.20% 12.60% 3.50% 4.20% 30.10% 19.70%
  5. 5. Brend vs Private Labels SoV SNU X M2 Privatna robna marka 8% Nacionalna robna marka 92%
  6. 6. HIT PROIZVOD
  7. 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330

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