2. SoV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
PO
SNU
SKU
18.40%
FERRERO…
MARS…
133
182
216
16.80%
KRAFT FOODS INC.
154
184
191
56
123
125
81
109
117
84
97
105
10.50%
ŽITO…
10.00%
KRAŠ…
9.60%
JOSEF MANNER &…
3.70%
20
31
32
HOFER (PROD)
3.60%
16
70
83
LIDL STIFTUNG &…
3.30%
20
28
33
3.20%
9
17
21
23
26
26
1.60%
11
22
22
1.40%
13
19
22
128
218
270
GRUPA MERCATOR
SPAR
KANDIT D.O.O.
LUDWIG…
Brands outside selection
2.50%
15.60%

3. EVOLUCIJA SoV M2 PROIZVOĐAČA U KATEGORIJI
EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
KRAFT FOODS INC.
-4.5
FERRERO INTERNATIONAL S.A.
3.4
MARS INCORPORATED
2.6
ŽITO PREHRAMBENA INDUSTRIJA D.D.
-2.2
KRAŠ PREHRAMBENA INDUSTRIJA DD
2.2
JOSEF MANNER & COMP AG
HOFER (PROD)
2.9
LIDL STIFTUNG & CO. KG
-0.8
GRUPA MERCATOR
SPAR
-0.3
-3
KANDIT D.O.O.
0.2
LUDWIG SCHOKOLADE GMBH & CO. KG
Brands outside selection
0.3
-0.8

4. 2.00%
0.00%
0.00%
0.10%
0.40%
0.60%
1.20%
1.40%
1.40%
1.60%
6.80%
7.00%
7.50%
8.90%
9.20%
11.30%
11.70%
12.40%
18.60%
SOV RETAILERS
20.00%
18.00%
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%

5. SoV M2(SNU) ProizvoĎača po trgovinama
Brands outside selection
18.40%
18.80%
KRAFT FOODS INC.
13.50% 14.50% 14.30%
26.30% 24.20%
8.90%
12.10% 13.50% 14.00% 11.80%
24.30%
FERRERO INTERNATIONAL S.A.
18.30%
MARS INCORPORATED
54.80%
10.60%
25.00%
23.20%
28.90%
ŽITO PREHRAMBENA INDUSTRIJA
D.D.
1.50%
2.30%
17.60%
8.30%
KRAŠ PREHRAMBENA INDUSTRIJA
DD
15.40%
90.60%
17.40%
100.00%
63.20%
LIDL STIFTUNG & CO. KG
53.00%
9.70%
31.30%
KANDIT D.O.O.
12.90%
5.30%
LUDWIG SCHOKOLADE GMBH &
CO. KG
5.30%
9.40%
2.60%
3.20%
7.40%
2.90%
4.40%
1.50%
11.10%
8.90%
10.10%
2.90%
5.80%
8.60%
7.70%
3.80%
1.90%
10.10%
3.80%
1.90%
11.50%
3.80%
11.10%
6.70%
13.70%
10.00%
3.80%
24.20%
15.20%
15.40%
2.90%
11.50%
9.50%
8.70%
10.30%
36.80%
SPAR
4.40%
10.10%
7.40%
GRUPA MERCATOR
11.00%
14.10%
9.60%
19.40%
11.80%
21.20%
10.50%
24.30% 11.50%
1.30%
15.00%
17.80%
100.00%
11.80%
HOFER (PROD)
15.20%
11.10%
JOSEF MANNER & COMP AG
25.00%
18.10% 31.10%
19.00% 24.50%
25.30% 21.20%
23.50%
3.00%
9.00%
6.10%
3.00%
1.00%
3.00%
13.00%
5.90%
4.00%
2.00%
2.90%
2.90%
2.90%
13.50%

6. Brend vs Private Labels SoV
SNU X M2
YTD 2013
Privatna robna
marka
13%
Nacionalna robna
marka
87%

7. HIT PROIZVOD

8. Hvala na pažnji
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