2. What is a Catalog?
A complete list of items, typically in
alphabetical or other systematic order,
in particular
is an entrepreneurial advertisement
which is created in order to promote a
company’s products and services.
3. Parts of a Catalog
Front Cover
the first page of a catalog.
Content
is made up by the pages that
are
between the front and the
back
cover.
Back cover
the last page of a catalogue.
4. Catalog Audience
must be tailored to the addressee
characteristics.
the wording must be adapted not only
to the addressee but to the product or
service promoted as well.
catalog must give information about
the product or service basic features.
be able to search and study the
company’s target market.
5. Visual Coherence
Corporate image and logo
Corporate identity
Physical Parameters
Color Scheme
Font Size
Print Materials
Quality
Texture
6. Catalog Sizes
5.5” x 8.5” — Tall, slim-sized catalogs
best used for describing a few products
with enough space for short
description.
6” x 6” up to 6” x 9” — Square or
rectangular-shaped catalogs.
8.5” x 11 up to 9” x 12” — Common
catalog size.
12” x 12” — Biggest standard size for
catalogs for featuring a large number of
products/services.
7. Examples of sizes
8 .5 x 11 Catalog Size
5.5” x 8.5”“6 x 6” rectangular
format
8. Essential Components
Table of contents
Page numbers
Order form
Contact info: address, e-mail, phone &
fax
9. Presentation and Art
Quality of construction
Complexity of design and use
graphics
Uniqueness
