Bogdana butnar, digital marketing consultant top social brands2011RevistaBiz
This document discusses social media exhaustion and strategies for managing social media presence. It provides statistics on the short lifespans of social media messages and specialists. The key points are:
1) The lifespan of a typical social media message is only 5 minutes among 100 friends and 35 seconds among over 100 friends.
2) The lifespan of a social media specialist is only about 20% of the lifespan of a typical social media strategy.
3) A complete social media strategy includes measuring engagement, maintaining a presence, handling crises, having tactical and seasonal objectives, and planning creatively while remaining flexible.
This document provides guidance for corporations on effectively aligning their corporate social responsibility activities with their mission and clients' concerns. It recommends thoroughly vetting potential recipient organizations by reviewing annual reports, websites, speaking to leadership and beneficiaries, and visiting programs to ensure funds are distributed appropriately and used to continue existing effective efforts rather than start new initiatives. Corporations should treat social responsibility as an investment by giving decision power to the person in charge of programs and periodically following up on results.
Bogdana butnar, digital marketing consultant top social brands2011RevistaBiz
This document discusses social media exhaustion and strategies for managing social media presence. It provides statistics on the short lifespans of social media messages and specialists. The key points are:
1) The lifespan of a typical social media message is only 5 minutes among 100 friends and 35 seconds among over 100 friends.
2) The lifespan of a social media specialist is only about 20% of the lifespan of a typical social media strategy.
3) A complete social media strategy includes measuring engagement, maintaining a presence, handling crises, having tactical and seasonal objectives, and planning creatively while remaining flexible.
This document provides guidance for corporations on effectively aligning their corporate social responsibility activities with their mission and clients' concerns. It recommends thoroughly vetting potential recipient organizations by reviewing annual reports, websites, speaking to leadership and beneficiaries, and visiting programs to ensure funds are distributed appropriately and used to continue existing effective efforts rather than start new initiatives. Corporations should treat social responsibility as an investment by giving decision power to the person in charge of programs and periodically following up on results.
Bài phát biểu của ông Le Anh Quang về Kê khai thuế qua mạng, Chứng thực số và giải pháp Combo 3 sản phẩm: Chứng thực số, phần mềm kế toán và dịch vụ TANET
El documento contiene 3 solicitudes de materiales con sus respectivas cantidades, unidades y costos totales. La solicitud 1 incluye puntillas, zinc, amarras y alambre negro. La solicitud 2 solo incluye puntillas. La solicitud 3 es la más detallada e incluye tubos, codos, cifones, limpiador, soldadura, varilla, hierro, alambre y cemento de diferentes diámetros y grados. Al final, se presenta una tabla con precios actualizados de varilla, cemento y otros materiales y los datos de contacto de dos personas.
SEO involves optimizing websites to promote them in search engine results. It requires on-page optimization like improving website visibility and appearance. It also requires off-page optimization like getting links from other sites without the visitor knowing. SEO is an evolving process that uses algorithms and requires constant updates to strategies. It takes patience as results may not be immediate. Analytics help analyze websites and keywords are a vital factor search engines consider, along with proper internal and external linking. Using social media can help gain more traffic.
To climb the corporate ladder, one must be honest, learn continuously, show initiative, network widely, and respect their boss. Developing skills outside of work through education, writing, and speaking can help expand your professional profile. While hard work is required to advance, it is also important to maintain substance and wisdom once reaching the top, as success may not be guaranteed to last without these qualities. Stories illustrate how relying only on shortcuts or gifts can help one climb but not stay at the top. Overall respect, gratitude, and strong character are emphasized as key to finding true success over the long run.
This short document contains a link and encourages the reader to click on it to access some unspecified content or offer. No other context or details are provided about what would be obtained by clicking the link.
Paul Iulo has been working in the security and investigations industry for many years. He has served with the New York Police Department for 17 years and he retired as a homicide detective.
El documento describe la cortesía como ceder parte de uno mismo para el bienestar de los demás. Explica que las normas de cortesía son las reglas que rigen las interacciones sociales y proporciona ejemplos comunes de frases de cortesía como "buenos días", "gracias", y "por favor" que se usan a diario. Finalmente, recomienda tratar a las personas con respeto usando estas normas de cortesía para vivir más feliz en la comunidad.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The document discusses radiotherapy options for pituitary tumors. Conventional radiotherapy involves 25 fractions of treatment with standard immobilization and CT planning. Stereotactic radiosurgery uses a single high dose of radiation for small tumors with no significant spread, while stereotactic radiotherapy uses multiple fractions for tumors with minimal spread. Side effects are usually temporary tiredness and hair loss during treatment, with rare risks of long term effects like brain necrosis or tumorigenesis.
Bài phát biểu của ông Le Anh Quang về Kê khai thuế qua mạng, Chứng thực số và giải pháp Combo 3 sản phẩm: Chứng thực số, phần mềm kế toán và dịch vụ TANET
El documento contiene 3 solicitudes de materiales con sus respectivas cantidades, unidades y costos totales. La solicitud 1 incluye puntillas, zinc, amarras y alambre negro. La solicitud 2 solo incluye puntillas. La solicitud 3 es la más detallada e incluye tubos, codos, cifones, limpiador, soldadura, varilla, hierro, alambre y cemento de diferentes diámetros y grados. Al final, se presenta una tabla con precios actualizados de varilla, cemento y otros materiales y los datos de contacto de dos personas.
SEO involves optimizing websites to promote them in search engine results. It requires on-page optimization like improving website visibility and appearance. It also requires off-page optimization like getting links from other sites without the visitor knowing. SEO is an evolving process that uses algorithms and requires constant updates to strategies. It takes patience as results may not be immediate. Analytics help analyze websites and keywords are a vital factor search engines consider, along with proper internal and external linking. Using social media can help gain more traffic.
To climb the corporate ladder, one must be honest, learn continuously, show initiative, network widely, and respect their boss. Developing skills outside of work through education, writing, and speaking can help expand your professional profile. While hard work is required to advance, it is also important to maintain substance and wisdom once reaching the top, as success may not be guaranteed to last without these qualities. Stories illustrate how relying only on shortcuts or gifts can help one climb but not stay at the top. Overall respect, gratitude, and strong character are emphasized as key to finding true success over the long run.
This short document contains a link and encourages the reader to click on it to access some unspecified content or offer. No other context or details are provided about what would be obtained by clicking the link.
Paul Iulo has been working in the security and investigations industry for many years. He has served with the New York Police Department for 17 years and he retired as a homicide detective.
El documento describe la cortesía como ceder parte de uno mismo para el bienestar de los demás. Explica que las normas de cortesía son las reglas que rigen las interacciones sociales y proporciona ejemplos comunes de frases de cortesía como "buenos días", "gracias", y "por favor" que se usan a diario. Finalmente, recomienda tratar a las personas con respeto usando estas normas de cortesía para vivir más feliz en la comunidad.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The document discusses radiotherapy options for pituitary tumors. Conventional radiotherapy involves 25 fractions of treatment with standard immobilization and CT planning. Stereotactic radiosurgery uses a single high dose of radiation for small tumors with no significant spread, while stereotactic radiotherapy uses multiple fractions for tumors with minimal spread. Side effects are usually temporary tiredness and hair loss during treatment, with rare risks of long term effects like brain necrosis or tumorigenesis.
Subiectele workshop-ului:
1. De ce e importantă comunicarea eficientă?
2. Cum construim un mesaj eficient?
3. Care este structura unei strategii de comunicare pentru un ONG?
4. Câteva instrumente utile:
– Comunicatul de presă
– Blogul organizației
– Online & Social Media
5. Studiu de caz
Alinierea Marketingului cu Vanzarile sau SmarketingBeans United
Prezentarea sustinuta in cadrul seminarului de inbound marketing (SIM) dedicat alinierii marketingului cu vanzarile, din 28 aprilie 2015, la Metropolis center
Prezentare sustinuta in cadrul workshopului "Social Media pentru Afaceri" la Facultatea de Stiinte Economice a Universitatii Titu Maiorescu sustinut de Andreea Moisa, Managing Director la Beans United.
10 Lucruri esentiale despre performance marketing pe care nu ti le-a spus ni...Bogdan Aron
1. Performance marketingul capteaza cererea
2. Google AdWords nu mai e atat de simplu
3. Inceteaza sa tot inveti tool-uri
4. Invata programare
5. Marketingul afiliat nu e un canal de promovare
6. Gestionat corect, un program de afiliere iti va aduce intre 5 si 30% vanzari suplimentare
7. Probabil ca anul acesta va fi un afiliat care va obtine peste 100.000 de EUR din afiliere intr-o singura luna.
8. TV-ul e mai ieftin decat Youtube-ul.
9. Model attribution e util. E complicat insa de implementat si e utilizat de multe ori gresit.
10. E dificil sa masori online.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
2. Minunata lume noua (A.
Huxley)
1. minciuna repetata =
adevar
Inainte companiile aveau
puterea de a repeta, acum
si consumatorii :)
3. Cea mai importanta
sucursala a unui business
2.
=
Internetul
(dar nu doar site-ul
propriu)
4. Social media se apropie
3. de impactul general al
presei online (actualmente
circa 60-75%)
Credibilitate SM > Presa
5. Razboi asimetric
4.
Artileria grea (paid media)
nu mai functioneaza
eficient.
Guerilla urbana + conflict
unul la unul
6. Cati emitatori SM in .ro?
• 50K pe Twitter (5K
foarte activi)
5. • 60K pe bloguri (6K
foarte activi)
• circa 1 milion activi pe
forumuri/comentarii
presa
• +3 mil. pe Facebook
7. Riscul major in Soc Med
=
Disonanta cognitiva
6. Brandul X sustine ca face chestii
tari, dar unii il vorbesc de rau
Solutia: conversatia (apropierea
pozitiilor)
Se converseaza pt emitent, dar
mai ales pt publicul acestuia
8. MONITORIZAM?
7. -
-
Activitate continua
Alocare de resurse dedicate
- Intelegere si integrare rezultate
- Comparatie cu perioade
anterioare / concurenta
9. De ce monitorizam?
(In afara de faptulul ca monitorizam pentru ca asa mai oferim un
8.
serviciu clientului, e cool si stim ca internetul e viitorul)
MONITORIZAM deoarece:
- Clientii se plang acum in public
- Clientii vor raspunsuri personalizate
- Clientii vor raspunsurile repede
- Paid media genereaza probleme de
imagine uneori (campaniile nereusite)
- Vrem sa intelegem ce cauta de fapt
clientii
- Vrem sa intelegem ce face concurenta
mai bine
- Vrem sa intelegem daca socoteala de
acasa se potriveste cu cea din targ
10. Ce masuram?
AVE (Advertising Value Equivalency) e
9.
depasit
Masuram rezultate(outcomes) nu media.
11. 2 finalitati ale monitorizarii
10. In afara: comunicare coerenta si
rapida care sa dovedeasca
implicarea proactiva a unui brand
In interior: analize care sa arate cum
a fost receptata o anumita activitate a
brandului (produs nou, campanie
noua, reclama noua) si cum poate fi
imbunatatita
12. Rezultate in social media:
11.
A.Impact = reach estimativ
B.Sentiment
C.Subiectele legate deun brand
D.Grad de preluare a mesajului primar /
viralizarea
E.Nivelul de interactiune cu un mesaj
(comentarii, like-uri etc)
F.Tipurile de surse care au preluat un
mesaj
13. Intrebari cand selectez o solutie de
monitorizare
1. Cate surse pe piata relevanta? Boguri?
Twitter? Facebook? Forumuri? Presa?
12.
Comentarii? Alte retele sociale?
2. Cat de rapide sunt actualizarile si cum se
fac (alerte, RSS, etc)?
3. Instrumente de analiza? Rapoarte? Date
brute pentru interpretare?
4. Ce masoara pe langa numar aparitii?
5. Ce poate spune despre contextul
mesajului? Viralizare? Preluari?
Importanta sursei? Informatii despre
aceasta
6. Se pot adauga surse la cerere/custom?
7. Suport tehnic? Planuri de dezvoltare in
viitor?
14. Incepeti acum monitorizarea si
comunicarea proactiva in SM!
Acum este inca ieftin sa:
13.
- Testezi
- gresesti
- te joci
- inovezi
- decoperi ce merge si ce nu
maine va fi mult mai SCUMP
