SEO involves optimizing websites to promote them in search engine results. It requires on-page optimization like improving website visibility and appearance. It also requires off-page optimization like getting links from other sites without the visitor knowing. SEO is an evolving process that uses algorithms and requires constant updates to strategies. It takes patience as results may not be immediate. Analytics help analyze websites and keywords are a vital factor search engines consider, along with proper internal and external linking. Using social media can help gain more traffic.

1. Theevolvingstrategyin Internet-SEO
Searchengineoptimizationdealswiththeprocess of workingfor a particular
websitein order topromotethatwebsite.It may alsobeworkingforpromoting
theirbrand nameandtomakethesearchenginevisityourwebsite.Whenweneed
to seekattentionof thesearchengineandincreasethequalityof our websitethen
we needthehelp of SEO.Therearemanystrategiesin Searchengineoptimization
but thereis nospecificthingsuggested till date,becauseallit deals withis the
“LOGIC“.
Many small scaleindustriesnowconcentrateon theworkingof SEO,becausewhen
we promoteourwebsiteonlineand makeit popular in themeansof theinternet,
thenwewill beabletofindour websitein thefirstpageof theSearchengineresult
Page.It is obvious thatat least few visitorswillget toknow aboutour companyand
thus wecangetour standardraised.

2. As it appears,SEOis not thateasytoworkon.Itindulgesmany parts of worklike
on pageand off pageoptimization.On pageoptimizationis wherewedirectly work
for thevisibility andappearanceof theweb page.Off siteoptimizationis wherewe
workfor thepagebut it will not beknowndirectly tothevisitors.Thereareseveral
algorithms stated by thesearchengineandit makes it processworkedout
accordingtothat only.So thepeoplewhoareworkingforthestandardshouldalso
concentrateand get updatedwiththosestuffs.It willnotproduceinstant results
and soweshoulddoour part of workperfectlyand wait fortheresult patiently
witha positivehope.
Web analyticsarea part of it, wherewedeal mostlywithanalysis of a particular
website. Content andkeywords areonefactor whichthesearchenginewill
concentrateas a vital factor.So firstlywhen wework for thewebpagethenwewill
havetoworkfor theappearance.Thenextstep will betheprovideproperlinks to
thewebsitesnamelytheinternal andexternal linksfor thewebsite. Start a blogand
startby participatingin it actively!!!Makesurethat youdonotpostany copy
contenton thewebsite.It will behackedif weuseanysortof copy contentin the
web page.Improvingtheonlinemarketingis indeed a challengingtasktotakeup
even for thepeoplewho areexperienced in that particular field.Try tomoveyour
focuson Social mediabecausethat is wherewewillbeableto gainthemaximum
traffic.Wecould gainmany peoplewhenweusethesocial networksand wewillbe
ableknow morefromothers whichwillenrichour knowledge.