Personal Brand Canvas

1. PERSONAL BRAND EXPLORATION
Kavian Ingram
Project & Portfolio I: Week 3
May 26, 2019

2. The second oldest of four children, Kavian
Ingram grew up in a small town of Bassett,
AR which shaped his “hero” ethics and
principles. He’s been a huge fan of the arts
his entire life and dreams of becoming a
mogul alongside other great names in the
music industry. After attending Arkansas
State University as a communications major
for a year and a half, Kavian enrolled in the
Entertainment Business program at Full Sail
University where he’s focused on developing
the skills necessary to separate himself from
others in the industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Musicians
• Sound Engineering
Technicians (Music Analyst)
• Artist Manager
Hero Archetype -Your brand
personality is Hero. You are
determined, ethical, and
disciplined. Your goal is to
become an expert through
overcoming challenges and lots
of practice. You make your
clients feel motivated, equipped,
and challenged.
Music Industry
[RESEARCH BASED]

4. • DEMOGRAPHICS: All genders, All
income levels, 16 years old and
up, All Ethnic Backgrounds,
Young, older, single, married (with
or without children)
• PSYCHOGRAPHICS: Enjoys
working towards that professional
sound.
• IDEAL AUDIENCE MEMBERS:
Kimberly Newton, Global Talent
Acquisition (Spotify), Mirtha
Poueriet, Global Talent
Acquisition Partner (Spotify),
Nicole Arthur, HR Generalist/
Recruiter (Warner Bros.
Entertainment)
Recruiters & Hiring Managers at Warner Bros.
Entertainment and Spotify
TARGET AUDIENCE
[RESEARCH BASED]

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Spotify.
‣ Connect with Spotify team members on
LinkedIn and interact with more entertainment
industry professionals by December 31, 2021.
Mid Term: (2025)
• Lead a successful campaign aimed at expanding
Balling Era Association.
‣ Expand year-over-year Spotify event
attendance by 30% nationwide by
December 31, 2025.
Long Term: (2040)
• Establish a Music Label that helps aspiring artists/
musicians increase sponsorships.
‣ Save a total of $75,000, support and
manage 3 successful clients and secure 3
business partnerships by December 31,
2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Word Processing Software 87%
Web Page Creation and Editing Software
78%
Active Listening 80%
Public Speaking 70%
SOFTHARD
Video Creation and Editing Software 78%
Speaking 53%
Active Listening 60%
SOFTHARD
Word processing software 80%
[RESEARCH BASED]

7. I help professional organizations in the
music industry increase revenue by
entertaining and inspiring American
families with high quality music.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years in entertainment industry as
an artist/musician
• 2 years in social media marketing for
Balling Era Association
• Multiple Leadership roles in fast food,
public speaking groups, and JROTC
Education:
• Arkansas State University,
Communications Major
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
[RESEARCH BASED]

9. COMPETITION
Joshua McKenzie
Industry Experience:
• 12 years at Zimmer Biomet with
several leadership roles
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
• Ivy Tech Community College, Manufacturing
Technology Certificate, CNC Programming
• Indiana Institute of Technology, Business
Administration and Management, General
Leadership Experience:
• 4 year Group Lead at Zimmer Biomet
• Team and Project Management Endorsements
Skills and Proficiencies:
• Process Analysis- 1 endorsement
• Continuous Process Improvement - 1 endorsement
• Microsoft Office - 1 endorsement
Kavian Ingram
Overall Online Presence:
• 55 connections, banner image not yet customized,
Professional headshot, details throughout profile,
doesn’t mention customized URL, social media
accounts, or published articles on page
• Grade: Fair, 65 out of 100
Industry Experience:
• 2 year social media marketing for
Balling Era Association
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
Leadership Experience:
• JROTC Awards for multiple leadership roles
• Crew Trainer at fast food restaurant
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• No connections available, Banner image not yet
customized, Professional headshot, Lack of
summary, Details with no articles published,
Sporadically active on personal social media
accounts, URL not yet customized
• Grade: Intermediate, 60 out of 100
[RESEARCH BASED]

10. COMPETITION
Kimberly Newton
Industry Experience:
• ~12 years of marketing experience,
4 years as Senior Recruiter at
Disney ABC Television Group
Education:
• Psychology Minor: Business Management in
Organizational Behavior, B.A.
• Industrial & Organizational Psychology, M.A.
Noteworthy Experience:
• Over 7 years experience in Talent Acquisition
• Worked with a few big name companies: Fox
Networks Group, Disney ABC Television Group,
Pandora, and currently Spotify
Skills and Proficiencies:
• Talent Management- 58 endorsements
• Recruiting - 53 endorsements
• Interviews - 41 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot, detailed profile summaries,
numerous recommendations, notable volunteer
work, customized URL not mentioned, premium
membership
• Grade: Good, 70 out of 100
Kavian Ingram
Industry Experience:
• 2 year social media marketing for
Balling Era Association
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
Leadership Experience:
• JROTC Awards for multiple leadership roles
• Crew Trainer at fast food restaurant
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• No connections available, Banner image not yet
customized, Professional headshot, Lack of
summary, Details with no articles published,
Sporadically active on personal social media
accounts, URL not yet customized
• Grade: Intermediate, 60 out of 100
[RESEARCH BASED]

11. BRAND POSITION
Balling Era Association began in the midst
of overcoming obstacles. If you fall in love
with the process, then you’ll see results.
KAVIAN “K-BALL” INGRAM
Kavian earned the nickname
“K-Ball” in his days at
Arkansas State University as
his friends used the name to
describe his flamboyant style
of playing basketball.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail Behind The Scenes Tour
‣ June 2020 | Winter Parks, Florida
• American Society of Composers, Authors and Publishers
(ASCAP)
‣ Music Creator Membership | Professional
Organization
• Coachella
‣ April 2020 | Indio, CA
Digital Marketing
• Primary Content: Positive imagery alongside posts of me
playing the guitar; 15 to 30 sec videos. 1 or 2 posts per
week
• Primary Tools: Instagram - promote positive posts such
as pictures or short videos; LinkedIn - network with
industry pros and publish monthly articles highlighting
some interesting stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase my craft knowledge and
embed videos playing the guitar
[RESEARCH BASED]

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 15
yrs of experience in music industry; family man that
upholds Christian values, Jan. 2020
Formal Education
• Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Develop Sound Editing Software Skills: Familiarize
myself with Avid Technology Pro Tools; Dec. 2019
• Electronic Mail Software - Snapchat; Twitter, May
2019
• Web page Creation and Editing software- Blogging
Software, Instagram, May 2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Active Listening starting May 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
[RESEARCH BASED]

14. Kavian Ingram
You know how easy it is to look over
something that is important? Well, what I do is
produce personal brand tips that motivate and
inspire American families to grind about it. Instead of sitting
around and crying about something or procrastinating, the solution is quite
simple. In fact, after playing my guitar I tend to sit it somewhere noticeable
rather than put it off somewhere hard to notice. This simple trick has
become a helpful habit of mine that I use and I also have other insights
towards becoming a successful artist/musician in the music industry.
“

15. REFERENCES
Newton, K. (2019). Kimberly Newton LinkedIn Profile. Retrieved May 27, 2019, from
https://www.linkedin.com/in/kimberlyrnewton/
McKenzie, J. (2019). Joshua McKenzie LinkedIn Profile. Retrieved May 27, 2019, from
https://www.linkedin.com/in/joshuajmckenzie/
ONETOnLine.org. (2019). Summary Report for: 272042.02— Search Musicians. Retrieved May 20, 2019, from
https://www.onetonline.org/link/summary/27-2042.02
Spotify (2019). Spotify LinkedIn Profile. Retrieved May 27, 2019, from
https://www.linkedin.com/company/spotify/
Putnam, K. (2019) Kaye Putnam Brand Personality Quiz. Retrieved May 20, 2019, from
https://www.kayeputnam.com/brandality-quiz/
ASCAP Site. (2018) The American Society of Composers Authors and Publishers. Retrieved May 27, 2019, from https://
www.ascap.com