DataStax, founded in 2010, is a key player in the Apache Cassandra community, providing support and enterprise-level features for both open-source and enterprise users. The document outlines Cassandra's capabilities, including massive scalability, high performance, and reliability, along with its use in major companies like Netflix and eBay. It also discusses new features and improvements in Cassandra 2.0, such as lightweight transactions, asynchronous reads, and in-memory tables.