Sarah uses her smartwatch to track her running progress, upgrading it over time with additional sensors to monitor her heart rate and performance. Sam uses his watch for work and switches out blocks on weekends to track his outdoor activities. Alex enjoys the freedom and customization of his watch, leaving his phone and wallet at home thanks to payment and SIM modules. The document discusses the Blocks modular smartwatch system, which allows users to customize their watch over time by connecting different sensor and functionality blocks as their needs change. It aims to solve the problem of users losing interest in fixed devices after 6 months and lower the barriers for new companies to enter the wearable market.

1. your own unique smartwatch

2. Connect any blocks together to create…

3. Sarah recently took up running, starting with GPS and motion sensor blocks for measuring
her pace and running distance. She soon upgraded her watch with heart rate monitor and
galvanic sensor blocks. Sarah’s watch evolved with her improving performance.

4. Sam uses blocks at work for quick voice search and for access to his laboratory space. He spends
weekends in the wilderness, swapping some blocks to environment sensors and extra batteries
to turn his watch into an advanced outdoors tracker. For Sam, blocks is a lifestyle companion.

5. Alex loves the freedom that blocks brings to his life. He is a huge fan of music festivals, and with
his contactless payment and SIM card modules, he can leave his wallet and phone at home.

6. Lack of features in current wearable devices results with
30% of all users losing interest in their device after 6 months*
Modularity will allow you to build a unique
device and easily upgrade it when your needs
change or technology advances
PROBLEM
SOLUTION
*Inside Wearables report by Endeavour Partners

7. PROBLEM
SOLUTION
It’s expensive and difficult to create a whole new device for
companies wishing to enter the wearable tech market
Any company can build individual blocks to sell
on the BLOCKSTORE - just like App Store but for
hardware. It’s a fast, low cost and low risk entry
into the wearable tech market.

8. ‘People’s Choice Award’ & Top 10 World Finalist
awarded by CEO of Intel and Chairman of LVMH USA
‘Best Commercial Potential’
awarded by His Royal Highness The Duke of York at St James’
Palace
Voted 7th
in the 50 Wearable Game-Changers for 2015
by the leading wearable technology magazine
Startup of the Year 2014
at the 6th
best engineering university in the world
Exclusive invitation to showcase at the annual Industry Forum
by the organizer of the London Fashion Week
FEATURED IN:
RECOGNITION

9. SERGE
PHD COMPUTING
MENG BIOENGINEERING
CO-FOUNDED
2 STARTUPS
ENTREPRENEUR
SOCIETY PRESIDENT
ALIREZA
BENG BIO-ELECTRONICS
PUBLISHED SEVERAL
SCIENTIFIC BOOKS AND
PAPERS @AGE 21
HOLDS VARIOUS PATENTS
AND INNOVATION MEDALS
FOUNDERS

10. FUNCTIONAL PROTOTYPE STATUS
MAR 2014 OCT 2014 APR 2015

11. DESIGN PROTOTYPE STATUS
Customer driven design.
✓ Iterated with surveys and 1-1 feedback sessions
✓ Developed 17 different connector designs
✓ Testing final design with manufacturing partners in Taiwan*
*latest connector design can only be disclosed privately for IP reasons

12. COMPLETE MODULAR SYSTEM

13. RECOGNIZES CONNECTED BLOCK

14. EXAMPLE OF PULSE OXIMETRY

15. FINAL FORM FACTOR

16. FINAL FORM FACTOR

20. TO SUM IT UP BLOCKS IS
A TRULY UNIQUE PRODUCT
PLACED IN THE FASTEST-GROWING TECH MARKET
DETERMINED EXPERT TEAM WITH COMPLIMENTARY SKILLSET
DETAILED EXECUTION PLAN WITH EXPERIENCED PARTNERS
SOLID CUSTOMER TRACTION

21. MIKE BELL
HEAD OF NEW DEVICES, INTEL
“There are only one or two people who
would want the same watch. But
everybody else wants something
different, something that’s unique to their
personality."

22. BLOCKS
WWW.CHOOSEBLOCKS.COM