The Cricket campaign evolved from focusing solely on direct response advertising to utilizing higher-profile ad networks to increase brand awareness and drive more orders. Red Door introduced attribution modeling to analyze how different marketing channels influenced customers' paths to purchase. This showed that networks considered less effective based on last-click conversions were actually important drivers of influence. It helped Cricket exceed order goals by 271% in Q3 2011 compared to the previous year. Red Door continues optimizing attribution to refine clients' campaigns and take a more holistic multi-channel approach.
1) Community managers surveyed reported that proving ROI and engagement metrics are critical to measuring community success, with metrics including traffic, participating users, sentiment, ideas added to roadmaps, and contact deflection.
2) Emerging trends for communities include social media being integrated into contact centers, the importance of authentic human engagement over just having a social media presence, and customers taking more control and shaping communities.
3) The biggest challenge community managers face is helping the rest of their company understand and utilize the feedback and perspectives gained from customer communities.
Paul Greenberg - Welcome to the Era of Customer EngagementBrent Leary
1) The era of the social customer is ending and the era of customer engagement is beginning, driven by the rise of social media which has created a new "nervous system" for the planet.
2) The social customer is savvy in social channels, trusts peer recommendations more than companies, expects immediate responses from companies, and uses social networks to effect change.
3) Customer intimacy is the top priority for CEOs who want to strengthen bonds with customers and continuously learn more about them. Customer engagement is an ongoing, active relationship where the level of engagement can vary depending on the customer's self-selection of channels and involvement.
Big data is growing exponentially and transforming research. While computational power is valuable, human judgment remains essential to make sense of vast and varied data. As data curators, researchers must structure raw data by identifying meaningful themes, relationships, and questions to answer. This will require leveraging both data analysis skills and the human ability to recognize patterns and draw purposeful connections across diverse information. For research to guide effective business solutions, it is important not to confuse correlation with causation or overly rely on algorithms at the expense of human reasoning.
In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
Understanding the world of social mediaRichard Stacy
The document discusses the difference between traditional marketing focused on mass messaging versus social media which enables engagement with individuals. It argues that brands think social media is about maximizing reach and engagement, but consumers want brands that listen to them and answer their questions. True engagement comes from understanding audiences as individuals rather than mass messaging. The document provides examples and outlines what a social media strategy should look like focused on processes, specific objectives, and prioritizing people over platforms.
1) Community managers surveyed reported that proving ROI and engagement metrics are critical to measuring community success, with metrics including traffic, participating users, sentiment, ideas added to roadmaps, and contact deflection.
2) Emerging trends for communities include social media being integrated into contact centers, the importance of authentic human engagement over just having a social media presence, and customers taking more control and shaping communities.
3) The biggest challenge community managers face is helping the rest of their company understand and utilize the feedback and perspectives gained from customer communities.
Paul Greenberg - Welcome to the Era of Customer EngagementBrent Leary
1) The era of the social customer is ending and the era of customer engagement is beginning, driven by the rise of social media which has created a new "nervous system" for the planet.
2) The social customer is savvy in social channels, trusts peer recommendations more than companies, expects immediate responses from companies, and uses social networks to effect change.
3) Customer intimacy is the top priority for CEOs who want to strengthen bonds with customers and continuously learn more about them. Customer engagement is an ongoing, active relationship where the level of engagement can vary depending on the customer's self-selection of channels and involvement.
Big data is growing exponentially and transforming research. While computational power is valuable, human judgment remains essential to make sense of vast and varied data. As data curators, researchers must structure raw data by identifying meaningful themes, relationships, and questions to answer. This will require leveraging both data analysis skills and the human ability to recognize patterns and draw purposeful connections across diverse information. For research to guide effective business solutions, it is important not to confuse correlation with causation or overly rely on algorithms at the expense of human reasoning.
In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
Understanding the world of social mediaRichard Stacy
The document discusses the difference between traditional marketing focused on mass messaging versus social media which enables engagement with individuals. It argues that brands think social media is about maximizing reach and engagement, but consumers want brands that listen to them and answer their questions. True engagement comes from understanding audiences as individuals rather than mass messaging. The document provides examples and outlines what a social media strategy should look like focused on processes, specific objectives, and prioritizing people over platforms.
working smarter - implementing dynamic, collaborative or connected working pr...ibmvietnam
The document discusses how businesses can leverage information and data analytics to gain insights and make better decisions. It notes that uncertainty is the new normal due to increased volatility and complexity. To capitalize on this complexity, organizations need creative leadership, reinvented customer relationships, and improved operating dexterity. The document advocates that businesses get closer to customers through collaboration and information sharing to better understand needs. It also promotes exploiting big data through analytics to deliver unprecedented customer service. Finally, the document outlines IBM's information and analytics solutions that can help organizations optimize decisions, forecast trends, and gain predictive insights.
IBM Connections software helps organizations transform into social businesses by facilitating connections between employees, customers and partners. The document discusses five stories of organizations that have implemented IBM Connections and realized benefits such as increased employee productivity, accelerated innovation through improved knowledge sharing, and deeper customer relationships through more efficient customer service. These social business transformations resulted in outcomes like improved sales performance, faster problem resolution, and stronger brand advocacy.
Making the Case for Social Collaboration in the EnterpriseWebtrends
The document discusses making the case for social collaboration in enterprises. It argues that social collaboration should focus on building relationships rather than just implementing technologies. It outlines four parts of an effective social collaboration strategy - having clear objectives, putting the right metrics in place, investing in relationship management, and prioritizing technology with relationships in mind. Effective metrics measure how relationships fill information and decision-making gaps rather than just engagement. Relationship management requires budgeting, executive involvement, transparency, and incentives. Technology choice should consider the relationships sought rather than just features.
Maximizing the value of social service by Tony Krajewski Deloittenwyne
This document discusses maximizing the value of social services. It notes that people now expect to be socially connected at work, just as they are in their personal lives. Companies are gaining more detailed customer behavior data through social media and mobile devices. This has shifted the environment for customer service and support to be more social, mobile, analytic and cloud-based. The document provides examples of key social capabilities for marketing, sales, support and collaboration. It also outlines a process for developing a social plan, assessing current capabilities, defining a strategy and roadmap to transform customer service using social media as Yamaha has done.
The UNIX Evolution: An Innovative History reaches a 20-Year MilestoneDana Gardner
Transcript of a sponsored discussion on how UNIX has evolved in the 20-year history of UNIX and the role of The Open Group in maintaining and updating the standard.
Connecting the dots social media across the customer journeyClicktools
The document discusses how companies can enhance customer insight through social media. It outlines challenges companies face with legacy systems and mindsets. It then covers how social media can be used across the customer journey from lead generation to engagement. The presentation recommends integrating social media data into CRM systems to develop a single customer view. It proposes a 10-point plan for companies to transition from social media to social CRM.
1) Originally, companies had authoritative intranets managed by IT for sharing information.
2) Collaborative platforms then emerged for structured project work between business and IT.
3) Social media was introduced, empowering employees but staying isolated from real work.
4) Eventually, social collaboration permeated companies, facilitating transparency, efficiency and self-organization that required leadership over traditional management.
Eis thu 0815 sponsored breakfast strong mailMediaPost
This document discusses StrongMail, an email and social media marketing technology company. It provides an overview of StrongMail's history, clients, and services. The bulk of the document then outlines various customer-driven marketing initiatives and challenges, including increasing engagement through segmentation and targeting, social integration, reengagement of inactive customers, content management challenges, and cross-channel mobile marketing strategies. Key strategies involve leveraging customer data and interactive content to personalize messaging across channels.
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...Mundo Contact
This document summarizes recent trends in social media research. It discusses how social media is changing the way companies interact with customers. Research shows that people are actively using social media platforms like Facebook and Twitter. The document also outlines key metrics companies can use to measure the impact of social media engagement, including communication metrics, awareness metrics, cost savings, and revenue metrics. It emphasizes the importance of having a social media strategy to participate in online conversations about a company or brand.
The pressure is on, to drive growth and improve profitability by transforming how you do business. It means speeding great ideas from concept to reality so you can bring innovative products to market, faster. It means building high performance teams that
communicate and collaborate in profound new ways. And it means streamlining and enhancing your IT infrastructure to support new devices, technologies, processes and behaviors that drive value for your business. Done right, your organization can more successfully compete for customers, partners and employees and strengthen your leadership position in your market. Read More at: http://www.csc.com/workplace_services
Informe sobre el aumento y las ventajas de la publicidad online, KPMG (versió...Foro Blog
This document discusses the changing digital advertising ecosystem. The boundaries between traditional print, broadcast, and online advertising have blurred as the internet has disrupted traditional models. Executives across the industry now face challenges like declining subscriber trends, unclear data and revenues, and rising consumer costs. However, the roles of advertisers to create compelling messages and publishers to provide desired content remain the same. The document interviews seven industry leaders on navigating this complex landscape and the opportunities that exist for advertising.
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the assessment of which insights to take on in the innovation funnel. In this fast-moving environment the risk of failure is greater than ever. Figures reported by the Doblin Group show that 96% of all new product introductions and innovations fail to return their cost of capital. The current market space requires brands to validate each step of the entire innovation process, starting with the validation of insights.
Considering the importance of validating these insights for the innovation process, the need for accuracy is more present than ever. Can insight validation through surveys reclaim its position to provide consistent and rich data for decision-making by capturing the complex consumer reality, while at the same time increasing the engagement level?
Amex social business innovation 2012 02Mike Handes
Social business transforms relationships for growth, innovation, and efficiency. It encompasses organization and business processes beyond just marketing and PR. When organizations implement social business, they see healthier ecosystems with stronger relationships, increased speed of access to experts and knowledge, and reduced costs. This allows for better customer service, marketing, product development, and talent management. Social business optimizes workforces and drives ideas through open collaboration across boundaries.
CeBIT Keynote: Rethinking Work. The Next Chapter in Social CollaborationSameer Patel
1) Enterprise social software has seen significant growth but adoption by employees has been low, with most employees never using their company's social platform.
2) Social collaboration in businesses currently happens in isolation from actual business processes and applications.
3) The transformational opportunity for social collaboration comes from closing this gap by surfacing social features and collaboration at the point where business decisions are made, actions are taken, and processes are executed. This would allow social collaboration to directly drive key business metrics like revenue, costs, risks, and more.
The document discusses how companies can become more customer-focused or "customer companies" in today's connected world. It notes that customers, employees and partners are increasingly connected through social, mobile, big data and communities. It advocates that companies connect with customers in these new ways by listening to every customer, engaging on every channel, selling as a team, servicing customers everywhere, creating customer/partner/employee communities, connecting products, and becoming an apps company. Specific Salesforce products and capabilities are highlighted that can help companies achieve these goals, with examples like listening through social marketing, engaging across channels, collaborating via Chatter, servicing on mobile, and more. Customer success stories are also briefly featured.
The document discusses challenges facing government agencies including shrinking budgets and increasing workload. It argues that meetings can be made more efficient through collaboration solutions like interactive displays and software, which allow all participants to be engaged from any location. This would help agencies make decisions faster and reduce costs from travel and repeated meetings. It provides examples of how collaboration solutions could help implement new policies more quickly and effectively.
Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. Learn what TNS is doing to reverse this trend.
http://www,tnsglobal.com/qualitative
This document advertises an Easter package at a hotel in Madeira, Portugal. The package offers accommodations for a minimum of 3 nights starting at €55 per night, including breakfast. It also includes optional Easter buffet meals, children's activities, upgrades to sea view rooms, and early/late check-in or parking based on availability. Guests can book by email, online form, or phone and the special is valid March 24-April 1, 2013.
Grelha de trabalho de grupo a princesa e a ervilhaLuísa Marques
O documento é uma grelha de observação para avaliar o desempenho de grupos de alunos em uma atividade sobre o conto "A Princesa e a Ervilha" de Hans Christian Andersen. A grelha avalia categorias como organização, responsabilidade, autonomia, participação crítica, cooperação com colegas e qualidade da apresentação do trabalho de cada grupo.
Gastric bypass surgery restructures the stomach and intestines to promote weight loss. It creates a small pouch at the top of the stomach and connects it directly to the small intestine, bypassing part of the stomach and duodenum. This allows food to pass quickly through the digestive system so fewer calories are absorbed. While risks include infection and blood clots, typical gastric bypass surgery results in 60-80% excess weight loss within 2-3 years for most patients.
working smarter - implementing dynamic, collaborative or connected working pr...ibmvietnam
The document discusses how businesses can leverage information and data analytics to gain insights and make better decisions. It notes that uncertainty is the new normal due to increased volatility and complexity. To capitalize on this complexity, organizations need creative leadership, reinvented customer relationships, and improved operating dexterity. The document advocates that businesses get closer to customers through collaboration and information sharing to better understand needs. It also promotes exploiting big data through analytics to deliver unprecedented customer service. Finally, the document outlines IBM's information and analytics solutions that can help organizations optimize decisions, forecast trends, and gain predictive insights.
IBM Connections software helps organizations transform into social businesses by facilitating connections between employees, customers and partners. The document discusses five stories of organizations that have implemented IBM Connections and realized benefits such as increased employee productivity, accelerated innovation through improved knowledge sharing, and deeper customer relationships through more efficient customer service. These social business transformations resulted in outcomes like improved sales performance, faster problem resolution, and stronger brand advocacy.
Making the Case for Social Collaboration in the EnterpriseWebtrends
The document discusses making the case for social collaboration in enterprises. It argues that social collaboration should focus on building relationships rather than just implementing technologies. It outlines four parts of an effective social collaboration strategy - having clear objectives, putting the right metrics in place, investing in relationship management, and prioritizing technology with relationships in mind. Effective metrics measure how relationships fill information and decision-making gaps rather than just engagement. Relationship management requires budgeting, executive involvement, transparency, and incentives. Technology choice should consider the relationships sought rather than just features.
Maximizing the value of social service by Tony Krajewski Deloittenwyne
This document discusses maximizing the value of social services. It notes that people now expect to be socially connected at work, just as they are in their personal lives. Companies are gaining more detailed customer behavior data through social media and mobile devices. This has shifted the environment for customer service and support to be more social, mobile, analytic and cloud-based. The document provides examples of key social capabilities for marketing, sales, support and collaboration. It also outlines a process for developing a social plan, assessing current capabilities, defining a strategy and roadmap to transform customer service using social media as Yamaha has done.
The UNIX Evolution: An Innovative History reaches a 20-Year MilestoneDana Gardner
Transcript of a sponsored discussion on how UNIX has evolved in the 20-year history of UNIX and the role of The Open Group in maintaining and updating the standard.
Connecting the dots social media across the customer journeyClicktools
The document discusses how companies can enhance customer insight through social media. It outlines challenges companies face with legacy systems and mindsets. It then covers how social media can be used across the customer journey from lead generation to engagement. The presentation recommends integrating social media data into CRM systems to develop a single customer view. It proposes a 10-point plan for companies to transition from social media to social CRM.
1) Originally, companies had authoritative intranets managed by IT for sharing information.
2) Collaborative platforms then emerged for structured project work between business and IT.
3) Social media was introduced, empowering employees but staying isolated from real work.
4) Eventually, social collaboration permeated companies, facilitating transparency, efficiency and self-organization that required leadership over traditional management.
Eis thu 0815 sponsored breakfast strong mailMediaPost
This document discusses StrongMail, an email and social media marketing technology company. It provides an overview of StrongMail's history, clients, and services. The bulk of the document then outlines various customer-driven marketing initiatives and challenges, including increasing engagement through segmentation and targeting, social integration, reengagement of inactive customers, content management challenges, and cross-channel mobile marketing strategies. Key strategies involve leveraging customer data and interactive content to personalize messaging across channels.
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...Mundo Contact
This document summarizes recent trends in social media research. It discusses how social media is changing the way companies interact with customers. Research shows that people are actively using social media platforms like Facebook and Twitter. The document also outlines key metrics companies can use to measure the impact of social media engagement, including communication metrics, awareness metrics, cost savings, and revenue metrics. It emphasizes the importance of having a social media strategy to participate in online conversations about a company or brand.
The pressure is on, to drive growth and improve profitability by transforming how you do business. It means speeding great ideas from concept to reality so you can bring innovative products to market, faster. It means building high performance teams that
communicate and collaborate in profound new ways. And it means streamlining and enhancing your IT infrastructure to support new devices, technologies, processes and behaviors that drive value for your business. Done right, your organization can more successfully compete for customers, partners and employees and strengthen your leadership position in your market. Read More at: http://www.csc.com/workplace_services
Informe sobre el aumento y las ventajas de la publicidad online, KPMG (versió...Foro Blog
This document discusses the changing digital advertising ecosystem. The boundaries between traditional print, broadcast, and online advertising have blurred as the internet has disrupted traditional models. Executives across the industry now face challenges like declining subscriber trends, unclear data and revenues, and rising consumer costs. However, the roles of advertisers to create compelling messages and publishers to provide desired content remain the same. The document interviews seven industry leaders on navigating this complex landscape and the opportunities that exist for advertising.
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the assessment of which insights to take on in the innovation funnel. In this fast-moving environment the risk of failure is greater than ever. Figures reported by the Doblin Group show that 96% of all new product introductions and innovations fail to return their cost of capital. The current market space requires brands to validate each step of the entire innovation process, starting with the validation of insights.
Considering the importance of validating these insights for the innovation process, the need for accuracy is more present than ever. Can insight validation through surveys reclaim its position to provide consistent and rich data for decision-making by capturing the complex consumer reality, while at the same time increasing the engagement level?
Amex social business innovation 2012 02Mike Handes
Social business transforms relationships for growth, innovation, and efficiency. It encompasses organization and business processes beyond just marketing and PR. When organizations implement social business, they see healthier ecosystems with stronger relationships, increased speed of access to experts and knowledge, and reduced costs. This allows for better customer service, marketing, product development, and talent management. Social business optimizes workforces and drives ideas through open collaboration across boundaries.
CeBIT Keynote: Rethinking Work. The Next Chapter in Social CollaborationSameer Patel
1) Enterprise social software has seen significant growth but adoption by employees has been low, with most employees never using their company's social platform.
2) Social collaboration in businesses currently happens in isolation from actual business processes and applications.
3) The transformational opportunity for social collaboration comes from closing this gap by surfacing social features and collaboration at the point where business decisions are made, actions are taken, and processes are executed. This would allow social collaboration to directly drive key business metrics like revenue, costs, risks, and more.
The document discusses how companies can become more customer-focused or "customer companies" in today's connected world. It notes that customers, employees and partners are increasingly connected through social, mobile, big data and communities. It advocates that companies connect with customers in these new ways by listening to every customer, engaging on every channel, selling as a team, servicing customers everywhere, creating customer/partner/employee communities, connecting products, and becoming an apps company. Specific Salesforce products and capabilities are highlighted that can help companies achieve these goals, with examples like listening through social marketing, engaging across channels, collaborating via Chatter, servicing on mobile, and more. Customer success stories are also briefly featured.
The document discusses challenges facing government agencies including shrinking budgets and increasing workload. It argues that meetings can be made more efficient through collaboration solutions like interactive displays and software, which allow all participants to be engaged from any location. This would help agencies make decisions faster and reduce costs from travel and repeated meetings. It provides examples of how collaboration solutions could help implement new policies more quickly and effectively.
Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. Learn what TNS is doing to reverse this trend.
http://www,tnsglobal.com/qualitative
This document advertises an Easter package at a hotel in Madeira, Portugal. The package offers accommodations for a minimum of 3 nights starting at €55 per night, including breakfast. It also includes optional Easter buffet meals, children's activities, upgrades to sea view rooms, and early/late check-in or parking based on availability. Guests can book by email, online form, or phone and the special is valid March 24-April 1, 2013.
Grelha de trabalho de grupo a princesa e a ervilhaLuísa Marques
O documento é uma grelha de observação para avaliar o desempenho de grupos de alunos em uma atividade sobre o conto "A Princesa e a Ervilha" de Hans Christian Andersen. A grelha avalia categorias como organização, responsabilidade, autonomia, participação crítica, cooperação com colegas e qualidade da apresentação do trabalho de cada grupo.
Gastric bypass surgery restructures the stomach and intestines to promote weight loss. It creates a small pouch at the top of the stomach and connects it directly to the small intestine, bypassing part of the stomach and duodenum. This allows food to pass quickly through the digestive system so fewer calories are absorbed. While risks include infection and blood clots, typical gastric bypass surgery results in 60-80% excess weight loss within 2-3 years for most patients.
Voordelen van strijk logo's die u zelf op uw kleding of bedrijfskleding uit Maarssen kunt bedrukken in plaats van borduren:
Zelf ontwerpen: plaatje of logo inladen, tekst invoeren, eigen voorkeuren instellen;
Professionele kwaliteit: 100% fotokwaliteit en kookwasbestendig;
Goedkoop: vanaf 2 euro per stuk (afhankelijk van maat en aantal);
Gemakkelijk: in 30 seconden met een strijkijzer op uw kleding of bedrijfskleding strijken.
Gaat u dus snel naar www.logoborduren.org voor het ontwerpen en bestellen van strijk logo's zodat u in Maarssen zelf uw kleding of bedrijfskleding kunt bedrukken met een logo of embleem.
El resumen del documento es el siguiente:
El IDDI de la Universidad Francisco de Vitoria y Professional & Personal organizaron un desayuno de trabajo para profesionales de expansión y desarrollo de negocio retail para compartir datos relevantes sobre el sector, analizar los nuevos escenarios del retail y presentar su programa superior de desarrollo de negocio retail. Varios expertos del sector expusieron sobre temas como los nuevos formatos comerciales, la estrategia frente a la reacción en la gestión de la cartera, y la relación entre promotores y minoristas.
This document summarizes HVAC services and monitoring solutions provided by Emerson Power Transmission Corporation, including diagnostics, education, design, installation, monitoring, repair, and other lifecycle services. Key services include troubleshooting, performance measurements, asset management programs, training, product selection assistance, custom product design, electrical and mechanical power monitoring, and refurbished products with a factory warranty. The proper selection and application of power transmission products is the responsibility of the customer.
Interactive media can significantly enhance the effects of conventional advertising in the following ways:
1) Interactivity leads to greater enjoyment, comprehension, and learning about brands compared to traditional TV ads alone.
2) Interacting with advertising enhances brand perceptions and favorability more than passive TV viewing by suggesting brand qualities and delivering new information.
3) Those tempted to interact with an ad have more positive responses across measures like enjoyment and brand consideration than those just exposed to a TV ad or even an ad plus basic interactive element.
4) Well-designed trigger ads that seamlessly incorporate interactive content after the ad can drive higher interaction rates and more positive mindsets in viewers.
Digital Voodoo uses SM2 to help clients understand the impact of social media and position their brands. Some key benefits of SM2 for Digital Voodoo include being able to monitor multiple clients cost-effectively, gain insights from social conversations quickly and easily, and measure ROI by using SM2's historic data back to 2007. Demonstrating how social media affects clients generates more business for Digital Voodoo.
Join the Dots is a consumer insight agency established in 1998 with around 50 staff members across offices in North and South [England]. They help clients understand customers, navigate change, and capitalize on opportunities through primary consumer research, market knowledge, and providing the "bigger picture." Join the Dots aims to contextualize client questions and bring together primary and secondary sources to deliver broader consumer perspectives. They design research projects clients can trust and provide compelling, impactful communication of findings to influence business decisions.
Case Study: How Brilliant Noise Are Backing Creative Ideas with Trusted InsightGlobalWebIndex
Brilliant Noise is a marketing and communications partner that transforms businesses through data-led strategy, planning and creative.
Working with some of the world’s leading brands including adidas, Universal Pictures and Jaguar Land Rover, the agency’s partnership with GlobalWebIndex supports their customer-first approach to planning and strategy, providing clients with relevant, responsive and real-time marketing.
- Salesforce announced new products at its annual Dreamforce conference including Wave, a new analytics cloud, and mobile enabled versions of SalesCloud and ServiceCloud called SalesCloud1 and ServiceCloud1.
- Wave is intended to provide easier to use data visualization and analytics capabilities. It will integrate with Data.com and partner solutions.
- SalesCloud1 and ServiceCloud1 will provide mobile apps for sales and service teams.
- Data.com announced new features like duplicate contact prevention and expanded data partnerships. It also launched an app marketplace.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
Internal presentation for the Enterprise 2.0 Observatory (October 2007). Topics: Enterprise 2.0, Open Innovation, Mobility, Crowdsourcing, Social Network, and more...
Online Display Advertising: Its Quantified Affect on Organic Down-Funnel Acti...Dailybreak, Inc
Online display advertising can move visitors further down the sales funnel and increase sales, according to a study by CBS Interactive. The study tracked website visitors who were or were not exposed to display ads. It found those exposed were more likely to engage with advertised content and move into consideration stages. Advertising also increased sales, with visitors exposed to multiple ads more likely to purchase. The results suggest advertising is an effective lead generation tool that can increase prospects and drive real product sales.
2011 London SBS | Ming Kwan, Share to ConnectDachis Group
Share to Connect is Nokia's program to align the company and how it works with its brand promise by turning the brand into a conversational one. The goal is to maximize the brand's productivity by gaining insights from customers through social media and internal conversations. Nokia's Socializer framework connects this internal and external consumer intelligence in real-time to surface actionable insights via a social interface and activity streams, encouraging employees to take actions. The framework is meant to improve satisfaction, motivation and morale by making conversations more transparent and giving visibility into sentiment, problems and initiatives.
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
Startup Network Pitch. Reduce your transaction cost and boost new business de...Mario Scuderi
Startup Network (STN) provides a solution to analyze professional networks and measure key performance indicators. STN uses social network data and algorithms to quantify relationships and identify influential individuals. This helps reduce costs and find new opportunities by improving networking strategies. STN's metrics help investors, recruiters and entrepreneurs make better decisions and maximize the value of their networks.
As with any large up-front investment, management understandably demands proof that an enterprise search investment will pay off. How do you verify that your significant investment in findability with enterprise search technology supports your business expectations? Effect Analysis identifies the true benefits of improved findability and will assist you in proving return on investment (ROI).
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign – and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm, brand, DataXu
Using DataXu’s DX Brand offering, measure consumer sentiment in real-time and serve the right display OR video ad that gives you the highest brand benefit. You don’t have to decide before the buy how much media you should spend on display and video advertising. We will find the right impression, the right user and the right context across billions of display and video impressions – for the same campaign -- and deliver your campaign to give you the best return on marketing spend.
Presenter: Mukund Ramachandran, gm brand, DataXu
This document discusses the concept of "net∞WORKING" which refers to understanding organizations as ecosystems of networks and adopting a philosophy of "co-generating knowledge and innovation" through networked collaboration. It outlines 5 critical steps for effective net∞WORKING which are: 1) thinking of organizations as networks, 2) understanding informal networks, 3) seeing how knowledge is created through interactions, 4) analyzing patterns of participation, and 5) conducting organizational network analysis and creating network maps. The document then discusses how to use collaborative technology and take action to balance intentionality and control to create networked cultures that promote innovation.
COF Presentation: Leading the Networked FoundationBeth Kanter
This document summarizes a workshop led by Beth Kanter on leading foundations and nonprofits in a networked world. Kanter discusses the importance of adopting a network mindset and using social networks and online strategies to further social change goals. She outlines levels of maturity for networked organizations from crawling to flying. Kanter also emphasizes the importance of becoming a data-informed organization and using metrics to improve strategies and measure impact over time. The workshop provided strategies for foundations to better connect with stakeholders online, engage partners and influencers, and integrate social media and networks into their overall operations.
The document discusses Acxiom's Relevance-XTM Social, which allows marketers to leverage social media data to target influential customers and drive word-of-mouth marketing. It analyzes consumer behavior on social networks and how Acxiom can help marketers identify influential users to reach their optimal targets through social relationships and conversations. The solution provides features like targeting VIP programs, gathering customer insights, and reactivating inactive customers.
Ibm james kobielus power of graph analysis_open analytics dc summit_march_ 25...Open Analytics
This document discusses how graph analysis can be used to analyze patterns of influence within organizations, among customers, and between partners. Graph analysis models relationships and interactions between individuals as nodes and connections in a graph. It can identify influential individuals and groups based on their centrality, connections, and engagement patterns. The document provides examples of how graph analysis insights could be used to differentially engage customers, employees, and partners based on their assessed degrees of influence in order to achieve business goals.
UX is way more than most people think. I believe that UX is a mindset that everyone should carry. This is how I approach UX, and think it's beneficial for everyone to know a process that works.
NOTE: This represents a talk I gave to some students embarking on a career in the UX field.
This document contains changelogs for updates to a toolbar and system diagnostic tool. It lists several versions dated from September to October 2008 and details changes such as removing malware and cleaning registry keys and files. Key activities included removing browser helper objects, uninstalling programs, and deleting registry keys and files associated with adware and potentially unwanted programs.
Red Door Interactive worked with Cricket Wireless and Mediaplex to develop advanced attribution modeling to analyze marketing campaign effectiveness. They created custom reports to identify which networks were most influential in driving conversions. This showed that networks considered less effective based on last-click attribution were actually important influencers. It helped optimize spending to include higher-profile networks not usually associated with direct conversions. The attribution analysis demonstrated a video campaign's influence was 18 times better than average and increased devices sold by 200%, changing Cricket's view of less direct channels.
1. CASE STUDY:
Advanced Attribution Driving
Cricket Wireless Results
Evolving from Direct Response to High Level Branding “The Mediaplex team was instrumental in
building out the functionality for our custom
Red Door Interactive utilizes MOJO Media Attribution to deliver
attribution model database,” Greenlief adds.
greater results and maximize media influence “We didn’t have to go through the datafeeds
and instead we got the data in a digestible
fashion for our weekly attribution reports. It
meant we could focus on the analysis instead.”
The first attribution study involved only display
networks. Says Greenlief: “You want to roll out
each channel independently to make sure
it works before introducing other channels
(for example, starting with ad networks, then
email, then search). The benefit is that you’ll be
able to see how each one influences the other
as well as make sure the models work.”
What did they find out? “What you learn
most is that if you’re only looking at conver-
sions or cost per conversion, it doesn’t paint
a true picture of a campaign,” says Greenlief.
“We looked at one network that had 200 less
Attribution helps analyze how effective marketing channels are at impacting business. orders, so you might conclude it wasn’t a
strong performer. But when you look at its
Red Door Interactive network scorecard of influence, it was clear it
Media attribution is often relegated to theoretical discussions, but Red Door Interactive, an was a driver.”
independent digital marketing agency, has made applying attribution analysis a part of its
offering. And the results are powerful. For the next phase of attribution, Red Door
introduced other channels such as email,
Red Door prides itself as an “internet presence management firm” with work ranging from websites organic search, and implemented the MOJO
to online media to mobile. With 55 employees and clients including Cricket Wireless, Shea Homes performance tracker so they had all their
and Vistage, Mediaplex’s MOJO platform is their ad server of choice. acquisition channels covered. This helped
determine if a channel or network inspired
Red Door has handled Cricket’s media for a few years, including the planning and buying. Over the action by the customer. For example, did they
last year, with the success with existing campaigns, the agency really wanted to help take Cricket search for a product after an impression or
to another level as an elite media advertiser. an email? This way, from a media planning
perspective, you could give more credit to
better influencers.
“This meant moving away from last-in attribution to instead look at the overall impact of the
campaign and the entire Path to Conversion® across all ad networks,” says Mikael Greenlief, Red
Door’s Online Media Planner. “That way we can identify which networks were influential and which Their client really appreciated the clarity
ones were closing sales.” of this type of analysis. Greenlief states:
“It shows them we’re pushing the evolu-
tion of their media strategy and other digital
Red Door introduced attribution modeling to Cricket and worked with Mediaplex to develop the
marketing. Historically, they would see a
concept of a “network scorecard” to automatically weigh each network across the Path to Conversion
network that wasn’t performing from their
and determine overall influence. Mediaplex helped build custom reports which were then sent as
cost-per-order model and shut it down.
datafeeds into a relational database for easier reporting.
continued on next page
2. “It shows them we’re pushing
the evolution of their media
strategy and other digital
marketing...
Mojo Spotlight (continued)
They also appreciate a
network’s influential power,
But by understanding the interplay between networks, they’re now more open to making buying
which can be just as valuable decisions beyond a last-click mentality. They also appreciate a network’s influential power, which
as its closing ability.” can be just as valuable as its closing ability.”
One example is how Red Door used a video pre-roll buy. Traditionally, pre-roll is not a conversion
driver and so the client would not have pursued it. But by showing the Path to Conversion, Cricket
was more open to using some of their budget towards higher profile networks. In addition, the
video focused on educating the market on their unlimited music download feature rather than a
“buy now” call to action.
The resulting influence from that video was 18x better than the network’s average. And when
looking at total devices sold from actual revenue numbers, that network had a 200% better effect
than any other network. What it demonstrated was that higher profile campaigns do work even if
there isn’t a conversion from the creative.
Future endeavors for Red Door include refining Cricket’s campaign work as well as taking attribution
studies to other clients. Incidentally, Red Door does not bill their client separately for attribution as it
is built into their agreement.
The Cricket campaign evolved from a pure Launch of Attribution Modeling
direct response philosophy to also utilize high 300%
271%
value ad networks to drive up awareness,
which ultimately helped drive up orders. 250%
200% 182%
150%
126%
115%
104%
100%
62%
50%
0%
Q3 2011 Q2 2011 Q1 2011 Q4 2010 Q3 2010 Q2 2010
Attribution modeling help exceed order goals for Q3 2011 by 271% and a notable increase from Q3 2010.
Red Door is also hosting a speaker series in Denver, CO on Thursday, February
16th on understanding and optimizing consumer paths to purchase. If you’re in
the area and want to attend, you can register on their website at
www.reddoor.biz/speaker-series.
About Red Door. With offices in San Diego, Carlsbad About Cricket. Cricket is the pioneer of simple and
and Denver, Red Door Interactive, Inc. is a strategic affordable unlimited wireless services with no
partner dedicated to ensuring businesses acquire, long-term commitments or credit checks required
convert, retain and engage their customers wherever serving approximately 5.9 million customers.
they are. The firm holds more than a decade of Cricket’s nationwide wireless voice service plans
expertise in successfully developing and executing include a variety of calling features and feature-
communications initiatives across all touch points to rich mobile applications. www.mycricket.com.
deliver real, measurable results. www.reddoor.biz.