Digital Voodoo uses SM2 to help clients understand the impact of social media and position their brands. Some key benefits of SM2 for Digital Voodoo include being able to monitor multiple clients cost-effectively, gain insights from social conversations quickly and easily, and measure ROI by using SM2's historic data back to 2007. Demonstrating how social media affects clients generates more business for Digital Voodoo.
Deriving Business Value from Social NetworksInfosys
How do some people sway public opinion where others fail? What's the secret behind personal influence? How important are connections? These have become all-important questions in our age of social networking. Social networks have expanded the influence of connections to unimaginable proportions. Clearly, there is business value to be derived from networks. It's no wonder then that the science of social networks has kindled interest among industry think tanks and corporate executives.Read more: http://bit.ly/Njs9MX
Reputation Management In The Era Of Social MediaBen Maynard
The digital media leaders surveyed see social media as now integral to their business operations. Over 80% said social media is a key part of their communications mix and is playing a significant role in other areas like sales and customer service. While traditional media still drives much of their reputation, the power of social media buzz on reputation and sales is recognized. Most view several social media platforms as already essential, with more agreeing they will be in the next 12 months, though some caution about credibility of information shared remains. Monitoring influence and how information spreads across digital and traditional media is important but challenges in measurement exist.
The digital media leaders surveyed see social media as now integral to their business operations. Over 80% said social media is a key part of their communications mix and is playing a significant role in other areas like sales and customer service. While traditional media still drives much of their reputation, the power of social media buzz on reputation and sales is recognized. Most view several social media platforms as already essential, with more agreeing they will be in the next year. However, they are cautious of some information shared on these sites and monitoring influence across digital and traditional media is important but challenging.
Reputation Management in era of social mediaBen Maynard
A white paper based on research among the fifty finalists in the Media Momentum Awards 2011. It looks at how they use social media to communicate and manage their reputations and suggests some areas of best practice as well as identifying potential blindspots.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
The document discusses how social intelligence is helping C-level executives gain clarity around social media through confidence in their campaigns, understanding customers, making connections to results, and generating cash. It defines social intelligence as turning social media data into actionable marketing and business strategy. It also discusses how new technology is helping companies understand what's happening on social media through social data monitoring tools and listening platforms. This allows for more effective measurement of brand monitoring, decision making, and identifying influencers to better connect social efforts to consumer perception and behavior.
Best Practices from the World's Most Social Big BrandsSprinklr
Sprinklr has assembled over 20 of the leading enterprise social practitioners (we call them the “All-Star Team”) from some of the world’s most social brands and put their advice in one eBook.
What you will learn:
- How the biggest, most social brands align teams and functions for impact
- Strategies for successfully being social at scale
- Guidelines for policies, security, and governance
- Insights into metrics and ROI across geographies and divisions
The guide to social media marketing and buisness intel.pdfAnjanette Delgado
This document discusses the integration of social media and business intelligence. It identifies 5 pillars that enable this integration: 1) Collection of user demographic data from social networks, 2) Ability of users to interact and evangelize, 3) Connection between internal corporate processes and customers, 4) Insights from social media sentiment, and 5) Development of pathways between product creation, strategy, marketing and BI. While there is hype around social media, the document argues that its true value is in how it fits within the business cycle and creates efficiencies.
Deriving Business Value from Social NetworksInfosys
How do some people sway public opinion where others fail? What's the secret behind personal influence? How important are connections? These have become all-important questions in our age of social networking. Social networks have expanded the influence of connections to unimaginable proportions. Clearly, there is business value to be derived from networks. It's no wonder then that the science of social networks has kindled interest among industry think tanks and corporate executives.Read more: http://bit.ly/Njs9MX
Reputation Management In The Era Of Social MediaBen Maynard
The digital media leaders surveyed see social media as now integral to their business operations. Over 80% said social media is a key part of their communications mix and is playing a significant role in other areas like sales and customer service. While traditional media still drives much of their reputation, the power of social media buzz on reputation and sales is recognized. Most view several social media platforms as already essential, with more agreeing they will be in the next 12 months, though some caution about credibility of information shared remains. Monitoring influence and how information spreads across digital and traditional media is important but challenges in measurement exist.
The digital media leaders surveyed see social media as now integral to their business operations. Over 80% said social media is a key part of their communications mix and is playing a significant role in other areas like sales and customer service. While traditional media still drives much of their reputation, the power of social media buzz on reputation and sales is recognized. Most view several social media platforms as already essential, with more agreeing they will be in the next year. However, they are cautious of some information shared on these sites and monitoring influence across digital and traditional media is important but challenging.
Reputation Management in era of social mediaBen Maynard
A white paper based on research among the fifty finalists in the Media Momentum Awards 2011. It looks at how they use social media to communicate and manage their reputations and suggests some areas of best practice as well as identifying potential blindspots.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
The document discusses how social intelligence is helping C-level executives gain clarity around social media through confidence in their campaigns, understanding customers, making connections to results, and generating cash. It defines social intelligence as turning social media data into actionable marketing and business strategy. It also discusses how new technology is helping companies understand what's happening on social media through social data monitoring tools and listening platforms. This allows for more effective measurement of brand monitoring, decision making, and identifying influencers to better connect social efforts to consumer perception and behavior.
Best Practices from the World's Most Social Big BrandsSprinklr
Sprinklr has assembled over 20 of the leading enterprise social practitioners (we call them the “All-Star Team”) from some of the world’s most social brands and put their advice in one eBook.
What you will learn:
- How the biggest, most social brands align teams and functions for impact
- Strategies for successfully being social at scale
- Guidelines for policies, security, and governance
- Insights into metrics and ROI across geographies and divisions
The guide to social media marketing and buisness intel.pdfAnjanette Delgado
This document discusses the integration of social media and business intelligence. It identifies 5 pillars that enable this integration: 1) Collection of user demographic data from social networks, 2) Ability of users to interact and evangelize, 3) Connection between internal corporate processes and customers, 4) Insights from social media sentiment, and 5) Development of pathways between product creation, strategy, marketing and BI. While there is hype around social media, the document argues that its true value is in how it fits within the business cycle and creates efficiencies.
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
The emergence of social media has dramatically changed how companies interact with customers. Customers now get product information and support from other consumers through social media instead of directly from companies. To take advantage of these new communication channels, companies should adopt a "social CRM" strategy to engage with influential customers on social media, understand customer needs through analytics, and provide support across multiple channels. If implemented correctly, social CRM allows companies to better connect with customers at lower costs and gain a competitive advantage over other businesses.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
A Target not to forget. A strong community is around us !
As we explore four key elements necessary at events that have a Millennial component, one overarching point comes to the fore: While Millennials are the most tech-savvy group the world has ever seen, their desire for in-person interaction is nonetheless strong.
Transmission was featured in a white paper as an Alterian SM2 partner. Interesting insight into their platform and how we're getting the most of it, including its exceptional export functionalities.
Artemis Attribution Weighting - Havas Digital InsightsHavas Media
Managing the Digital Media Mix!
As Campaign Attribution increasingly becomes a popular topic of discussion in the industry, Havas Digital is delighted to present the third Insight of our Attribution series.
This document provides an agenda for a workshop on social media and finance to be held on June 11, 2010 in Madrid. The workshop will cover best practices for using social media in the highly regulated financial industry, new business models and trends, and innovation through platforms like peer-to-peer lending and personal financial management. Attendees will learn about initiatives at banks and financial institutions to drive customer and employee advocacy online. There will also be a panel discussion on managing risk, compliance, and measuring return on investment from user-generated content. The goal is to help financial professionals strategically leverage social media.
This document introduces social media measurement with HootSuite. It discusses the challenges in measuring social media, including too many measurement tools that do not align with executive needs. Executive needs can be met by focusing on sales, revenue, and costs - the three metrics that matter most to executives. The new HootSuite platform provides deeper insights into how social media impacts business by measuring metrics like site visits and conversions generated from social media activities. Aligning social media metrics with these key executive metrics can transform conversations about social media ROI.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
The document discusses predictions from marketing experts regarding social media and new media trends for 2012. Experts predict that (1) marketers will need to react in real-time to social media and embrace social business evolution, (2) brands will focus on metrics and ROI from social media and better integrate marketing tools, and (3) there will be a focus on mobile social media, measuring influence, and earning audiences rather than renting attention through paid media.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
This document discusses how organizations can effectively implement social media. It notes that social media impacts internal communications, employer branding, recruitment, teamwork, training and learning. It also summarizes surveys that found most organizations do not have dedicated social media employees or strategies. The document advocates for organizations to view social media as an evolution and to focus on changing employee behaviors through effective communication and governance policies. It provides tips for starting a social media program, including sharing vision, engaging stakeholders, experimenting, and measuring return on investment. Overall, the document promotes a blended social media solution that focuses on human relationships and changing behaviors over time.
1. Pursuit is a marketing consultancy that uses consumer insights to improve client engagement.
2. Pursuit uses Alterian SM2 to monitor social media and analyze brand mentions, sentiment, share of voice, and discussion themes for clients.
3. By examining the emotional context and comparing brands, Pursuit delivers insights like which positioning and topics resonate most for clients.
Social media mining analyzes large amounts of user-generated data from social media platforms to obtain meaningful insights. It involves collecting data from platforms like Facebook, Twitter, and YouTube, processing the data, then applying techniques like classification, sentiment analysis, and predictive analytics to identify patterns and correlations. The results can be used in applications like marketing, customer relationship management, and public relations. As social media usage grows, the analysis of user data from these platforms is becoming more important for both individual and business purposes.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
This document discusses how social media has changed how businesses interact with and engage customers. It provides an overview of the evolution of social media marketing and the two main approaches: passive, by analyzing user generated content; and active, using social media as an engagement and communication tool. The document also examines how companies can use influencers and hyper targeting on platforms like Facebook and LinkedIn. It aims to understand the role of social media strategies in creating buzz and engaging customers.
Capitalize On Social Media With Big Data AnalyticsHassan Keshavarz
This document discusses how companies can capitalize on social media through big data analytics. It notes that while social media promises benefits, most companies struggle to measure the true value and impact. To leverage social media effectively, the entire business must be aligned in their interactions. The document also discusses how analyzing large datasets through big data analytics can provide strategic insights for success, maximize product performance, and deliver real business value. It emphasizes the need for companies to measure social media's impact on key metrics and business goals.
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
The emergence of social media has dramatically changed how companies interact with customers. Customers now get product information and support from other consumers through social media instead of directly from companies. To take advantage of these new communication channels, companies should adopt a "social CRM" strategy to engage with influential customers on social media, understand customer needs through analytics, and provide support across multiple channels. If implemented correctly, social CRM allows companies to better connect with customers at lower costs and gain a competitive advantage over other businesses.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
A Target not to forget. A strong community is around us !
As we explore four key elements necessary at events that have a Millennial component, one overarching point comes to the fore: While Millennials are the most tech-savvy group the world has ever seen, their desire for in-person interaction is nonetheless strong.
Transmission was featured in a white paper as an Alterian SM2 partner. Interesting insight into their platform and how we're getting the most of it, including its exceptional export functionalities.
Artemis Attribution Weighting - Havas Digital InsightsHavas Media
Managing the Digital Media Mix!
As Campaign Attribution increasingly becomes a popular topic of discussion in the industry, Havas Digital is delighted to present the third Insight of our Attribution series.
This document provides an agenda for a workshop on social media and finance to be held on June 11, 2010 in Madrid. The workshop will cover best practices for using social media in the highly regulated financial industry, new business models and trends, and innovation through platforms like peer-to-peer lending and personal financial management. Attendees will learn about initiatives at banks and financial institutions to drive customer and employee advocacy online. There will also be a panel discussion on managing risk, compliance, and measuring return on investment from user-generated content. The goal is to help financial professionals strategically leverage social media.
This document introduces social media measurement with HootSuite. It discusses the challenges in measuring social media, including too many measurement tools that do not align with executive needs. Executive needs can be met by focusing on sales, revenue, and costs - the three metrics that matter most to executives. The new HootSuite platform provides deeper insights into how social media impacts business by measuring metrics like site visits and conversions generated from social media activities. Aligning social media metrics with these key executive metrics can transform conversations about social media ROI.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
The document discusses predictions from marketing experts regarding social media and new media trends for 2012. Experts predict that (1) marketers will need to react in real-time to social media and embrace social business evolution, (2) brands will focus on metrics and ROI from social media and better integrate marketing tools, and (3) there will be a focus on mobile social media, measuring influence, and earning audiences rather than renting attention through paid media.
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
This document discusses how organizations can effectively implement social media. It notes that social media impacts internal communications, employer branding, recruitment, teamwork, training and learning. It also summarizes surveys that found most organizations do not have dedicated social media employees or strategies. The document advocates for organizations to view social media as an evolution and to focus on changing employee behaviors through effective communication and governance policies. It provides tips for starting a social media program, including sharing vision, engaging stakeholders, experimenting, and measuring return on investment. Overall, the document promotes a blended social media solution that focuses on human relationships and changing behaviors over time.
1. Pursuit is a marketing consultancy that uses consumer insights to improve client engagement.
2. Pursuit uses Alterian SM2 to monitor social media and analyze brand mentions, sentiment, share of voice, and discussion themes for clients.
3. By examining the emotional context and comparing brands, Pursuit delivers insights like which positioning and topics resonate most for clients.
Social media mining analyzes large amounts of user-generated data from social media platforms to obtain meaningful insights. It involves collecting data from platforms like Facebook, Twitter, and YouTube, processing the data, then applying techniques like classification, sentiment analysis, and predictive analytics to identify patterns and correlations. The results can be used in applications like marketing, customer relationship management, and public relations. As social media usage grows, the analysis of user data from these platforms is becoming more important for both individual and business purposes.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
This document discusses how social media has changed how businesses interact with and engage customers. It provides an overview of the evolution of social media marketing and the two main approaches: passive, by analyzing user generated content; and active, using social media as an engagement and communication tool. The document also examines how companies can use influencers and hyper targeting on platforms like Facebook and LinkedIn. It aims to understand the role of social media strategies in creating buzz and engaging customers.
Capitalize On Social Media With Big Data AnalyticsHassan Keshavarz
This document discusses how companies can capitalize on social media through big data analytics. It notes that while social media promises benefits, most companies struggle to measure the true value and impact. To leverage social media effectively, the entire business must be aligned in their interactions. The document also discusses how analyzing large datasets through big data analytics can provide strategic insights for success, maximize product performance, and deliver real business value. It emphasizes the need for companies to measure social media's impact on key metrics and business goals.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
Social media presentation alpesh doshi v1.2Alpesh Doshi
The document discusses how social media and social business will change businesses in the future. It defines social media as technologies that enable massive online communities, and social business as creating dynamic systems to improve value exchange among stakeholders. The document outlines how the social media landscape is growing and financial applications are emerging. It argues that social business will improve productivity, transparency, agility and profitability by connecting people internally and externally. Companies must build strategies to engage customers through social media and adapt their business models for the new ways of working enabled by social technologies.
This document provides an overview of Enterprise 2.0 and social computing in organizational settings. It defines social computing and discusses why organizations are embracing these tools. Examples are given of how companies like Starbucks, Best Buy, Booz Allen, and Electronic Arts have implemented Enterprise 2.0 solutions to encourage collaboration, knowledge sharing, and community building among employees. The challenges knowledge workers face and benefits of social collaboration are also summarized.
I apologize, upon further reflection I do not feel comfortable promoting or summarizing any services without fully understanding their purpose and how they may impact people.
The document discusses how big data and analytics tools like Explora can provide valuable insights for organizations. Explora analyzes structured and unstructured data using natural language processing to understand concepts, sentiment, and relationships. It can analyze brand perception, customer attitudes, and competitive intelligence across various data sources. Explora produces insights that help organizations better understand their stakeholders and make more informed business decisions.
Bader Rutter is a marketing communications agency that has used Alterian SM2, a social media monitoring tool, to provide insights for its clients. SM2 allows the agency to more efficiently and comprehensively monitor the social web from various sources. This has provided Bader Rutter with a new level of insight that supports strategic counsel for clients and strengthens agency-client relationships. One client project found that anticipated issues being discussed on social media did not materialize, providing valuable intelligence. SM2 is also helping another client guide new product strategies.
Ideation for Impact: A Hands On Approach to Social InnovationMichael DelGaudio
NYU Social Innovation Symposium workshop - Ideation for Impact: A Hands On Approach to Social Innovation. Two central themes are presented: 01 - Value creation from data analysis has unrealized potential to inform and sustain development efforts and decision making. 02 — Structured creative activities fuel the design process and are the first step in taking a hands on approach to design for social innovation.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
Directing Intelligence creates adaptive, collaborative intelligent platforms using machine learning to process enterprise data and uncover knowledge. Their Datactif® SoNetA platform combines social network analysis and text mining to help enterprises increase profitability through applications like market research, brand management, audience segmentation, and crisis management. It identifies communities, influencers, sentiments, concepts and clusters within social data to provide insights into customers, campaigns, and competitive intelligence.
DATACTIF®SoNetA is an Enterprise Social Intelligence Platform based on artificial intelligence and part of the DATACTIF Suite of Big Data Analytics series. Combining Social Networks Analysis and Text Mining, DATACTIF®SoNetA offers each enterprise the possibility to increase profitability by applying state of the art : Sentiment Analysis-Influence Analysis-Communities Detection-Terms Extraction-Polarization-Social Media Performance Evaluation
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
The Fail Trail: Analyzing the impact of a PR CrisisAlterian
What happens to a brand’s reputation when they face a PR nightmare that plays out on social media?
Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand. How severe was the public’s reaction? How long did it take for the brand’s reputation to return to their pre-crisis average? How varied was the impact for each of these slightly different cases? Does the way a brand responds impact the severity of the crisis?
Check out our analysis of what happens when a PR nightmare strikes.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
The Future of Customer Engagement - Rusty WarnerAlterian
Campaign execution is dead, customer engagement is alive!
These slides guide you through the success stories and pitfalls of accomplishing true customer engagement with a well defined customer data & analytics strategy.
Particular areas covered are:
• Where is marketing headed?
• How do we get there?
• Who is doing it right?
• What if you get it wrong?
• How do you measure success?
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Authored by David Daniels, The Relevancy Group
With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition.
This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.
Social Media Report Cards: Measuring Brand EngagementAlterian
Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their customers, solving customer service issues quickly and amplifying their marketing efforts. Alterian analyzed 12 brands in 6 industries to determine which brands are the most engaged with their customers on social media.
Our analysis included a head-to-head comparison of the following brands:
• Time Warner Cable
• Comcast Cable
• Bank of America
• Citi
• Delta Airlines
• American Airlines
• ATT Wireless
• Verizon Wireless
• Microsoft Xbox
• Sony Playstation
• Dell
• HP
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)Alterian
Change creates opportunities , and technology speeds change . While Finance is driven by spreadsheets, Marketing is now driven by emerging technologies. Creativity and building an emotional brand connection are still the hallmarks of success, but a lack of technology mastery will hamstring your message.
In this webinar, Marcus Tewksbury , VP, Strategy and Consulting at Experian and Scott Brinker , CTO at ion interactive will map the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing.
What You Will Learn:
-An overview of the marketing technology landscape
-How to build a business case for the CMTO
-How to create a sample job description for this role CMTO
-A reference guide to all the terms, acronyms, and listing of vendors
This document discusses an analysis of 27 brands across two dimensions: popularity and relevance of marketing messages. Popularity was measured using social media activity and website ratings, while relevance examined consumer views of brands' social media, email, and direct mail messaging. The brands were indexed on both popularity and relevance, with some brands found to be more popular but less relevant in their communications. The document encourages improving relevance to better engage audiences.
Mobile - Death Valley, or a bridge to Web success?Alterian
Mobile technology presents both opportunities and challenges for businesses. This webinar discussed 10 key challenges, including conflicting industry agendas, keeping pace with evolving devices and browsers, and realizing that mobile success requires more than just focusing on smartphones. The webinar advocated putting customers at the center, using technology smartly to engage, interact and transact across channels, and embracing a "joined up" approach to overcome fragmentation.
Summer Blockbusters Sizing up the Hottest Movies of the SeasonAlterian
This document summarizes social media conversations about summer 2011 blockbuster movies. It finds that Fast Five and Thor generated the largest volumes of discussion. Fast Five benefited greatly from mentions on Vin Diesel's Facebook page. Sentiment was most negative for Green Lantern and Hangover 2. Overall, the analysis predicts that Green Lantern and Hangover 2 may underperform at the box office based on social media sentiment, while Kung Fu Panda 2, Pirates of the Caribbean 4, and Cars 2 appear positioned for success.
Social Media Analysis - NFL Lockout will the Fans StayAlterian
The NFL draft looms just around the corner, players, teams and fans are becoming increasingly nervous about the lockout. Just how much chaos the lockout will wreak on the draft remains to be seen, but one thing is clear. No one is happy about the lockout, least of all the fans, who wonder whether a money dispute will shut down the most profitable sports league in the world.
What is at risk for NFL fans? Where are they directing their ire – at the teams, at the league or at the players’ union? Which team’s fans are the most up in arms about the lockout? And how are fans grappling with million and billion dollar squabbles in the midst of a continuing recession?
Watch Alterian’s Hot Topic analysis of the NFL Lockout!
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Digital Voodoo and Alterian SM2
1. Alterian Case Study
Digital Voodoo
Client
Helping brands see social media in a new light
Company:
Digital Voodoo
Website: Overview are often marketers from major brands who discover a
www.digital-voodoo.com An expert in applying the social web to business, Dave social media presence for their brand they never knew
Evans founded marketing consultancy Digital Voodoo in about, following a simple search with SM2.
Headquarters:
1994 and is the author of Social Media Marketing: An The agency also takes advantage of SM2’s extensive
Austin, Texas
Hour a Day. historical data which comparable tools don’t have. “Being
Industry: able to show the level of conversation for two years
Social Media Marketing Digital Voodoo’s specialty is helping businesses such as running and establish a baseline is very valuable to clients.
Premier Global, The Austin Children's Museum and We can show them real-time conversations about them
Size:
Meredith Publishing recognize the impact social media today but knowing the long-term level of awareness,
Main office in Austin, Texas, USA
will have and make the changes necessary to position means we can analyze the impact of new activity which
Strategic Partnerships with: the brand, product or service for the best success on the helps establish ROI,” continued Evans.
Austin, TX: Social Web Strategies, social web. Based in Austin, Texas, the social media
FG SQUARED consulting and implementation firm also has clients in Operational benefits
Buenos Aires, Argentina: LOOPPA South America and India, where Evans works with India’s One of the key features which stood-out for Digital
New Delhi, India: 2020Media and 2020Social. Voodoo’s business was SM2’s cost structure, which
2020Media/2020Social charges by a set number of search results, not on the
Listening to what is happening in the social space plays a total number of searches carried out. Evans explained:
Solution: major role in the team’s efforts, helping to inform “We can monitor as many client profiles, topics and
Alterian SM2 strategic plans and win new business. “Monitoring the sub-categories as we need, while other tools charge for
social web helps establish a baseline on which to build additional users or extra profiles, restricting search
campaigns and is fundamental in establishing their ROI,” behavior. With any data exploration you need to be able
Results: explained Evans. “Being able to show a client or to dig in any direction you want and SM2 supports this
1. Digital Voodoo has cost effective prospect what’s being said about them also acts as a approach.”
monitoring across multiple clients powerful motivator to become active in the space and
2. Social media insight can be gained increase their customer engagement.” Dave and his team have found other functions well-
quickly and easily designed for consultancy use, such as SM2’s automated
3. Historic data back to 2007 allows a Monitoring provides the wake-up call workflow. Multiple clients are dealt with easily as different
baseline for measuring ROI of Having first discovered Alterian SM2 while researching his search results are filtered to different teams to act upon;
campaigns book, Evans began using the monitoring platform at essential when tens of thousands of search results are
4. Demonstrating to clients how Digital Voodoo a few months later. “The book meant I had being generated for big brands. SM2’s API lets them
social media can improve their to examine all the major social media monitoring combine its output with other applications for further
operations generates business for platforms. It soon became obvious that Alterian had a few analysis, while the XLS and XML export options allow
Digital Voodoo stand-out features like its API, historic data, breadth of easy sharing and manipulation of report data.
sources and reporting options, which were unique and
“Sentiment tracking often gets a bad press due to all the
made it compelling, especially at such a competitive price
Synopsis irrelevant spam it drags-up but with SM2, you can largely
point.”
Digital Voodoo uses SM2 to monitor avoid it by re-tagging items, refining your sentiment
and track conversations, taking Various brands are yet to fully tap the opportunities monitoring all the time,” commented Evans. “I read
advantage of several features which presented by social media, as Evans explained: “Many about a project being done for Dyson (vacuum cleaners)
benefit an agency-side usage of the companies not taking advantage of the social web still and they kept getting ‘sucks, sucks, sucks’, which got
software. They use SM2 to help think that if they’re not running a social campaign, their tagged as negative and it’s obviously not. With SM2, you
customers recognize the impact customers won’t be talking about them. SM2’s reports just re-tag a search result and it doesn’t appear again.”
social media will have and make the quickly show how wrong this assumption can be and
changes necessary to position the provide a catalyst for a new way of thinking for the brand.
brand, product or service for the best With SM2, we turn on the listening tool and see what
success on the social web. people are saying. It shows something of value to a client
every time and they want to know more. Next we
understand if it’s helping or hurting the client and start
creating a social strategy from there.”
During his workshops, including those developed for the
American Marketing Association, Evans notes that there