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Where is My Pandit
A case study by :
Gaurab Kumar Baishya D-34
THE NEED
• There exist a high and low strata among Hindu
priests
• Class A - Earns about Rs 8000 pm
• Class B – Covered under tourism projects
• Class C – Earns meager Rs 500 pm
• Also constant clashes between state Gov. & temple
authorities
• E.g.- The Srirangam Ranganathar Temple
• Where is My Pandit tries to bridge the gap and
reduce the unemployment
Brand Awareness & developing brand
image
• Promotions at major religious places
• Tie ups with online real estates such as
magicbricks,99acres etc.
• Sponsoring (on a small scale) major functions of
Hindu festival like Durga puja
• Partnership with local as well as regional temples
• Partnerships with hotels/lodges near religious
places
• Offering prashad in your promotional pamphlets
Ways to operate & promote
• Identify & recruit priests of lower strata
• Impart training if necessary
• Short hand bookings at premium rates
• Incentives such as
1. Free pandit(hour basis) on buying a religious holiday
package
2. Create buzz by offering services at discounted rates
for new users
3. Mobile app to connect customer & service provider
4. Make it social, encourage customers to blog and
review the service
Back end operations/logistics
• Shared cabs/autos for regional pandits
• Online payment system
• Services can be customized
• Dynamic online site with more audio visual info
• Tie ups with third party logistics to provide puja
samagri
• Pandits can use their own vehicles if the point of
delivery is nearby
SWOT analysis
• Strengths :
1. Accessible
2. User friendly
3. One of its kind
4. Feasible
• Weakness
1. Customer should be tech savvy
2. Delivery network should be strong
3. Highly dependent on internet services
• Opportunities
1. Unorganized sector
2. Huge employee base
3. Portability (online puja)
• Threats
1. Unstable sector in terms of employability
2. Lobbying amongst pandits
3. Forced monopoly in certain markets
Assumptions
• Customer and service provider both are
knowledgeable about technology
• Market mainly concentrated to urban cities
• People are interested to purchase the service
and trust the service provider
References
• Deccanherald.com
• Thehindu.com
• Blog.hubspot.com
THANK YOU

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Case study whereismypandit

  • 1. Where is My Pandit A case study by : Gaurab Kumar Baishya D-34
  • 2. THE NEED • There exist a high and low strata among Hindu priests • Class A - Earns about Rs 8000 pm • Class B – Covered under tourism projects • Class C – Earns meager Rs 500 pm • Also constant clashes between state Gov. & temple authorities • E.g.- The Srirangam Ranganathar Temple • Where is My Pandit tries to bridge the gap and reduce the unemployment
  • 3. Brand Awareness & developing brand image • Promotions at major religious places • Tie ups with online real estates such as magicbricks,99acres etc. • Sponsoring (on a small scale) major functions of Hindu festival like Durga puja • Partnership with local as well as regional temples • Partnerships with hotels/lodges near religious places • Offering prashad in your promotional pamphlets
  • 4. Ways to operate & promote • Identify & recruit priests of lower strata • Impart training if necessary • Short hand bookings at premium rates • Incentives such as 1. Free pandit(hour basis) on buying a religious holiday package 2. Create buzz by offering services at discounted rates for new users 3. Mobile app to connect customer & service provider 4. Make it social, encourage customers to blog and review the service
  • 5. Back end operations/logistics • Shared cabs/autos for regional pandits • Online payment system • Services can be customized • Dynamic online site with more audio visual info • Tie ups with third party logistics to provide puja samagri • Pandits can use their own vehicles if the point of delivery is nearby
  • 6. SWOT analysis • Strengths : 1. Accessible 2. User friendly 3. One of its kind 4. Feasible • Weakness 1. Customer should be tech savvy 2. Delivery network should be strong 3. Highly dependent on internet services
  • 7. • Opportunities 1. Unorganized sector 2. Huge employee base 3. Portability (online puja) • Threats 1. Unstable sector in terms of employability 2. Lobbying amongst pandits 3. Forced monopoly in certain markets
  • 8. Assumptions • Customer and service provider both are knowledgeable about technology • Market mainly concentrated to urban cities • People are interested to purchase the service and trust the service provider