VICE launched its VICELAND TV channel in the US in 2016 and was planning to launch in the UK/Ireland on Sky in September 2016. To inform its UK marketing and content strategy, VICE used Brandwatch to analyze social media data on how its core millennial audience in the US engaged with the VICELAND launch. The research found that VICELAND audiences skewed male and creative industries, were less interested in intellectual content than core VICE readers, and shows like "Gaycation" generated the most discussion. This informed VICE's decision to promote hosts more and focus on music/sports content for the UK launch.
This presentation briefly tells you about the values on which Mayo Clinic operates and reasons which make it an outlier in the field of medical science, research and diagnosis.
This presentation briefly tells you about the values on which Mayo Clinic operates and reasons which make it an outlier in the field of medical science, research and diagnosis.
Presenters: Sherman Leung & Emory Griffith
Healthcare organizations consistently land at the top of the list of Boston’s largest employers. Healthtech is a fast-growing sector that presents opportunities for innovative business models and products as well as many unique challenges.
This session is meant for product-oriented entrepreneurs and product managers who want to learn more about the intersection of healthcare and product - the unique challenges of building products in healthcare, and strategies for success. We will present our points of view as healthtech PMs and facilitate a discussion to swap insights and learnings from across Boston and different industries to help support the growth and development of products in a space that desperately needs them.
Sherman is currently on the product team at PatientPing, and has built and shipped digital health products at Mango Health, Muvr Labs (a YC/StartX med grad), and as a student-entrepreneur-in-residence at Greylock Partners. He writes regularly about healthcare + product at http://medium.com/@skleung
Emory Griffith was an early member of the Product team at Cure Forward, a healthcare software company that connects patients to clinical trials based on their medical information and genomic sequencing data. He helped define product stategy, as Cure Foreward took the platform to market, building applications for patients, caregivers, Pharma sponsors, clinical trial sites, and healthcare providers.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
Presenters: Sherman Leung & Emory Griffith
Healthcare organizations consistently land at the top of the list of Boston’s largest employers. Healthtech is a fast-growing sector that presents opportunities for innovative business models and products as well as many unique challenges.
This session is meant for product-oriented entrepreneurs and product managers who want to learn more about the intersection of healthcare and product - the unique challenges of building products in healthcare, and strategies for success. We will present our points of view as healthtech PMs and facilitate a discussion to swap insights and learnings from across Boston and different industries to help support the growth and development of products in a space that desperately needs them.
Sherman is currently on the product team at PatientPing, and has built and shipped digital health products at Mango Health, Muvr Labs (a YC/StartX med grad), and as a student-entrepreneur-in-residence at Greylock Partners. He writes regularly about healthcare + product at http://medium.com/@skleung
Emory Griffith was an early member of the Product team at Cure Forward, a healthcare software company that connects patients to clinical trials based on their medical information and genomic sequencing data. He helped define product stategy, as Cure Foreward took the platform to market, building applications for patients, caregivers, Pharma sponsors, clinical trial sites, and healthcare providers.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
You can’t fully understand today’s data, without access to the past.
Every mention is influenced by seasonality, global events, the cultural climate and even the virality of a meme. Without fully understanding the historical context of a post online, social analysts will struggle to draw reliable meaning from their data.
This guide explains why historical data is valuable and how it can be used to aid your social analysis using real examples and Brandwatch tips.
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media
Sharing Social Intelligence across the BusinessBrandwatch
Unleashing the power of social data and connecting it to all business functions can have a major impact on business success. Keeping social data contained, feeding only marketing-related areas can hold companies back and prevent them from maturing.
In this webinar we discussed:
- Use cases for social insights beyond the marketing department
- The most efficient ways of activating social insights
- The contribution of social to business success
- Social intelligence vs traditional research methods
12 HABITS OF HAPPY PEOPLE
by HowToBeHappy.guru
----------
# 1 KNOW THAT HAPPINESS IS A CHOICE
Nothing will make you happy until you choose to be happy
# 2 EXPRESS GRATITUDE
No matter what good things happen in your life if you dont have the attitude of gratitude you will never be completely happy
# 3 PRACTICE KINDNESS AND THEY ARE RESPECTFUL
Genuinely happy people treat others with kindness, respect, and sincerity, just the way they want to be treated.
# 4 BELIEVE IN THEMSELVES
Happy people know that they have imperfections, but they also recognize their beauty and strengths
# 5 ARE POSITIVE.
Happy people know that Positive thinking can help to maintain their happiness.
# 6 ARE MINDFUL
Happy people don’t rush all the time, consciously or unconsciously, they practice Mindfulness, they live the present.
# 7 ARE CONTENT
Happy people know the meaning of contentment and know how to live by it. Contentment is being satisfied with whatever one has.
# 8 HAPPY PEOPLE LAUGH WHENEVER THEY CAN
Happy people have a sense of humor and know when to have a good laugh
# 9 PURSUE THEIR PASSION
Happy people live and exemplify happiness by doing what they love and what puts a smile on their faces.
# 10 SPREAD HAPPINESS
Happy people know how to spread the happiness they feel, to the people they interact with, whether through a one-time encounter or regular basis.
# 11 FORGIVE
Happy people know, how to practice the art of forgiveness.
# 12 THEY GET SPIRITUAL AND OR FOLLOW A RELIGION
Studies demonstrate a close link between religious and spiritual engagement (practice) and happiness.
----------
If you want to discover more about Happiness and Happy People, click on the link below
http://howtobehappy.guru/12-habits-of-happy-people/
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
Data storytelling is now one of the key skills that companies are looking for in data analysts. How can we tell a compelling story with our rich and sometimes very large social datasets?
1. How to best design and visualise social research
2. How do we best present the findings (face to face or webinar) to help our audience easily identify the key takeaways
3. Theory, practice and sharing of learnings
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This session will teach you how you can combine traditional data sets with social data from Brandwatch. We will explore how to make the most of the Google sheets integration as well as how to make your Vizia displays stand out and grab the attention of passers by.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360 degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped?
To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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2. VICE/ Case Study 02
FOUNDED
1994
CORPORATE
HEADQUARTERS
NewYork
About VICE
VICE is the world’s preeminent youth media company and content
creation studio. Launched in 1994, VICE now operates in over 30
countries and distributes its programming to viewers across digital,
linear, mobile, film and socials. VICE includes an international network
of digital channels; a weekly and daily news programming partnership
with HBO; a television and feature film production studio; a magazine;
a record label; an in-house creative services agency; and a newly
launched TV network, VICELAND.
ABOUT VICELAND
VICELAND is an international television network owned and
programmed by global youth brand, VICE Media. Launched in the US
and Canada in February 2016 under the direction of Academy Award-
winning writer/director Spike Jonze, the channel has since confirmed
it’s plans to launch into 51 new territories throughout 2016 and 2017.
To date, VICELAND channels are broadcast in the U.S., Canada, U.K.,
Ireland, France, Australia, New Zealand and Indonesia.
The VICELAND network extends to both linear and digital platforms,
creating high quality, original programming produced in-house, as
well as commissioned globally and locally. Everything at VICELAND
has a reason to exist and a strong perspective. Boasting Emmy
Award-nominated shows, the channel has built a reputation for
housing culturally relevant content for young people, with strong
international perspectives covering music, food, news, technology,
sex, fashion and more.
VICELAND’s current programming includes Gaycation with Ellen
Page; Black Market with Michael K. Williams; Fuck That’s Delicious
with Action Bronson; Woman with Gloria Steinem; and Eddie Huang’s
Huang’s World.
3. VICE/ Case Study 03
Following the success of the VICELAND TV launch in the U.S in March 2016, VICE announced that it would
launch its VICELAND TV channel in partnership with Sky in the UK and Ireland.
Ahead of the September 2016 launch, VICE was seeking to better understand how its core audience of
millennials watched TV and engaged with TV show content.
Working with Brandwatch, VICE made use of social data to research and evaluate the reaction to the launch
of the channel in the US earlier in the year. The findings of this research would be used to inform the tone
and content of the marketing plan for the UK launch, potentially impacting editorial strategy, and could be
utilized by commercial teams in conversations with advertisers.
While VICE has an established editorial strategy, launching a new TV channel was always going to be a
different proposition.
How do its current audience interact with TV? Do they watch live TV or VOD (video on demand)? Do VICE
readers have a dual-screening habit? What kind of programs did they watch? These were just some of the
questions VICE wanted to answer.
One of the main goals VICE had was to find out how its audiences interacted online when watching TV.
Were there specific shows that resonated best at a specific time? Could VICE uncover some data from
listening, which potentially influenced its scheduling? These were all end goals that could potentially
influence the overall launch of the channel.
Using data from Twitter would allow VICE to identify how users view TV, first and foremost whether they
watch it live, or using VOD services.
Twitter was the first source of data for VICE, because of how the platform works alongside TV. VICE knew
that to conduct this research project on Twitter would require the assistance of a powerful social intelligence
platform. VICE turned to Brandwatch to help with this research.
VICE and Brandwatch
4. VICE/ Case Study 04
Brandwatch doesn’t just have an amazingly powerful platform for accessing and analyzing social data,
but also has a dedicated team of specialist analysts ready to conduct bespoke research and provide
insightful reporting.
The Brandwatch research services team worked with VICE to create a brief that met the key objectives.
This approach would provide VICE with the most streamlined and actionable report possible.
The data parameters for the report would be:
Period measured:
1st June – 31st May 2016
Markets/languages:
Posts and engagements from within the UK and US.
Author panels were created using Brandwatch Audiences, as well as Query creation to segment:
• UK Authors self-identifying as millennials (e.g. “as a millennial I feel…”), mentioning their age (e.g. “It’s
my 19th birthday”) or describing a life event commonly associated with individual within the millennial
age bracket (“e.g. Studying at university....”).
• Two lists of UK and US Authors that had shared VICE content/articles within the analyzed time period.
• US authors engaging with VICELAND and its programmes
• General UK authors for comparisons.
Any similarities/differences between the conversations of existing audiences and the millennial targets
would be the source of actionable insight for shaping marketing/content strategy and potentially some
editorial content.
The Research Methodology
5. VICE/ Case Study 05
VICE UK Reader Profiling
The results of the report identified the following characteristics around the VICE UK reader.
• Likely to be male and from the older end of the millennial segment (25-34 year-olds).
• Interested in current political affairs and cultural hobbies such as books, fine arts and technology.
• Works within the creative industries overall, and more skewed towards professions in software or
journalism than millennials.
• The profile ‘likely to be male and from within the millennial segment’ was very accurate and compared
with VICE’s own internal personas.
“This research effectively matched our own internal insights and traffic data
exactly, which set the tone of the report.”
TIM GRIMES, PLATFORM MANAGER, VICE.
The Potential Viewer of VICELAND
The results of the report identified the following characteristics around the viewer of VICELAND:
• Strongly skewed towards towards males.
• More likely to work in creative industries.
• Shows less interest in hobbies that could be perceived as more intellectual, as compared with the
core VICE reader, and be more interested in topics such as music, sports, health, fitness and gaming.
• UK VICELAND readers more likely than US VICELAND readers to be students.
Understanding how the Author Demographics, (general population, millennial and VICE readers) chose their
TV viewing was important for VICE.
Overall, the patterns of genre preference between the three author demographics were fairly similar,
however, VICE readers were less likely to discuss reality shows than both millennials and the general
population and more likely to discuss drama shows. This effectively allowed VICE to tailor its strategies to
focus on driving conversation around specific shows broadcast at specific times.
The Results
6. VICE/ Case Study 06
From a channel perspective the report established VICE readers were most likely to engage with Comedy
Central and Dave, which could ultimately help VICE in a future targeting methods, from an organic and
paid perspective.
•MTV •ITV2 •E4 •DISNEY •DAVE •COMEDY CENTRAL
0% 20% 40% 60% 80% 100%
GENERAL
MILLENNIALS
VICE READERS
MOST DISCUSSED TV CHANNELS
47% 30% 9% 6%
41% 36% 10% 8%
33% 40% 15% 5%
4% 4%
3% 4%
2% 3%
•GAME OF THRONES •MATCH OF THE DAY •THE WALKING DEAD •BIG BROTHER •HOLLYOAKS
•THE FLASH •THE ONLY WAY IS ESSEX •GOGGLEBOX •HOUSE OF CARDS •OTHER
0% 20% 40% 60% 80% 100%
GENERAL
MILLENNIALS
VICE READERS
MOST DISCUSSED TV SHOWS
31% 7% 6% 6%
22% 8% 7% 6% 7%
21% 13%
14%
14%
10% 7% 6% 5% 5%
4% 3%3%
4%
4%
11%
11%
14%
3%
These two charts provide a breakdown of the most discussed TV shows and channels for the three
audience groups. TV shows with low overall conversation volumes have been greyed out in the respective
chart. Overall, share of voice for TV shows and channels tended to see millennials positioned somewhere
between the general public and VICE readers in preference.
Identifying the Key Channels where VICE
could Explore Established Audiences.
Amongst the three audience groups, Brandwatch allowed VICE to identify the most frequently discussed
TV shows and channels. Channel 4’s Gogglebox for example, over indexed versus the general population
for both millennials and VICE readers, suggesting that these viewers could be both potential and future
viewers of VICELAND.
7. VICE/ Case Study 07
Memorable Hashtags
Hashtags are one of the most important factors when it comes to driving conversations online. The report
allowed VICE to identify the largest naturally occurring topics within the TV show conversation.
It became apparent amongst all three groups that having a short and memorable hashtag helped group
conversations together and drive audience members to interact with each other, for example specifically
with CBB (Celebrity Big Brother) and MOTD (Match of the Day).
Since the report, VICE has introduced similar hashtags for shows, such as “King of the Road”, or #KOTR.
VICE READERS MILLENNIALS GENERAL
GAMEOFTHRONES
SEASON 6
SEASON 6
SEASON 5
GOT ATLANTIC
CHANCE TO WIN
MOTD2
TONIGHT AT 10PM
LEICESTER
PREMIER LEAGUE
FIRST MOTD
CBBMOTD RUNNING ORDER
WATCH
NEXT SEASON
FINALLY
10PMLEFT
SERIES
WEEK
PEOPLEMISS
PRETTY
GUYS
TV
NEXT
9PM
FIND GOOD
LOVETIME
WATCHING
MOMENT
SHOW
FAV
TOMORROW
GAME OF THRONES SEASON 6 PLAY
TWD
COMING
HOUSEGREATEST
LOT
PREMIER LEAGUE BITS
TONIGHT
CBB
WARNING BBC FOOTBALL
VIDEO
EPISODELCFC
SEASON 6
MOTD2
READY TEAM
NEW SERIES
FANS
LCFCTONIGHT
SHOW
PLAYVIDEO
WATCH
SPECIAL
E4
FORGET
10PM
ARROW
NEXT
LIVERPOOL
WATCHINGTODAYGREAT LEGEND
GOALPOINTS
MOTD2
TWDHATE
LOVE
SEASON FINALE
MOMENT
TIME REMEMBER
LONG
DAYPREMIERTRAILER
EPISODE
GOT SEASON 6
BBCFOOTBALL
TRIB
9PM
FLASH
HYPOCRISY
CATCH
GOT ATLANTIC
LCFC
WAITING
JON SNOWCBB
SERIESCOMING
GIVE
The topics clouds above reflect the largest naturally occurring topics for the general public, millennials and
VICE readers within retweets of TV show conversation.
8. VICE/ Case Study 08
Share of Voice
Before the launch of the UK channel, VICELAND had been broadcasting for over six months in the US. Using
Brandwatch allowed VICE to take learnings from an already established audience, specifically on how users
were mentioning and discussing shows which would be broadcast within the UK.
It became apparent that “Gaycation” with Ellen Page was the most discussed show, allowing VICE to shift
some editorial focus to this specific show.
0% 20% 40% 60% 80% 100%
POST-LAUNCH
PRE-LAUNCH
OVERALL
BREAKDOWN OF CONVERSATION AROUND VICELAND PROGRAMMES
•WOMAN
•KING OF THE ROAD
•FLOPHOUSE
•HUANG'S WORLD
•VICE WORLD
OF SPORTS
•BALLS DEEP
•STATES OF UNDRESS
•CYBERWAR
•VICE GUIDE TO FILM
•DEAD SET ON LIFE
•BLACK MARKET
•VICE DOES AMERICA
•GAYCATION
•FUCK THAT'S
DELICIOUS
•NOISEY
•WEEDIQUETTE
25% 12% 10%
21% 5% 9% 5%
25% 12%
13%
15%
13% 10% 5%
4% 4%4%
4% 4%4%
4% 4%3%
17%
29%
15%
The chart above shows the a breakdown of conversation around the VICELAND programmes overall, and
before and after the channel launch. Approximately 57% of of all VICELAND mentions included mentions of
the channel’s programs.
9. VICE/ Case Study 09
Hosts
Analyzing VICELAND conversation in the US highlighted that the show hosts were able to influence
huge volumes of mentions, with key peaks in overall volume following that of the program, suggesting
that encouraging host discussions and interactions would help VICE’s TV launch reach new audiences.
Ellen Page, Michael K Williams and Action Bronson are just some of the key influencers.
TREND OVER TIME FOR VICELAND US HOSTS
0
GAYCATION LAUNCH
FUCK THAT’S DELICIOUS
LAUNCH
WEEDIQUETTE
LAUNCH
ANCIENT ALIENS
•ACTION BRONSON •EDDIE HUANG •ELLEN PAGE •GLORIA STEINEM
•IAN DANIEL •KRISHNA AND AVOLU •THOMAS MORTON
0
500
1000
1500
2000
2500
3000
3500
4000
JUN 2016MAY 2016APR 2016MAR 2016FEB 2016JAN 2016
%MENTIONS
The chart above shows how conversation around the most talked-about program hosts peaked over the
time period studied.
10. VICE/ Case Study 10
Overall the research report identified insightful audience analysis for VICE. The summary of the key findings
and overall targeting strategy for the potential VICELAND viewer were;
• Utilize and collaborate with hosts on Twitter, as these were a key driver of conversation for
VICELAND US.
• Areas of broader interest for potential VICELAND viewers are music, sports, gaming and fitness.
• Target VICE readers in the UK further than was undertaken for the US launch, in order to convert a
higher percentage of this highly engaged authors. Avoid alienating the core VICE audience by limiting
content on this channel to the more intellectual/cultural shows. If sharing content about some of the
more light hearted shows consider using phrases such as “guilty pleasure”.
• Consider specific targeting of students interested in VICE on Twitter for some of the less intellectual/
serious programmes, as this is a larger potential audience for the UK than the US.
Social listening is traditionally used within the marketing department at VICE, but the findings of the report
were shared across the editorial teams and senior management within VICE andVICELAND. This highlights
how social data can have relevance and promenance and value to be shared across an organization.
Results and Reactions
11. VICE/ Case Study 11
Brandwatch
Brandwatch is the world’s leading social
intelligence company. Brandwatch Analytics
and Vizia products fuel smarter decision
making around the world.
The Brandwatch Analytics platform gathers
millions of online conversations every day and
provides users with the tools to analyze them,
empowering the world’s most admired brands
and agencies to make insightful, data-driven
business decisions. Vizia distributes visually-
engaging insights to the physical places where
the action happens.
The Brandwatch platform is used by over 1,200
brands and agencies, including Unilever, Whirlpool,
British Airways, Asos, Heineken, Walmart and Dell.
Brandwatch continues on its impressive business
trajectory, recently named a global leader in
enterprise social listening platforms by the latest
reports from several independent research firms.
Increasing its worldwide presence, the company
has offices around the world including Brighton,
New York, San Francisco, Berlin, Stuttgart, Paris
and Singapore.
brandwatch.com
Brandwatch. Now You Know.
VICE
VICE is the world’s preeminent youth media
company and content creation studio. Launched
in 1994, VICE now operates in over 30 countries
and distributes its programming to viewers
across digital, linear, mobile, film and socials.
VICE includes an international network of digital
channels; a weekly and daily news programming
partnership with HBO; a television and feature film
production studio; a magazine; a record label; an
in-house creative services agency; and a newly
launched TV network, VICELAND.
vice.com | viceland.com
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