The South Carolina Alliance to Fix Our Roads (SCFOR) engaged Push Digital to lead a digital advocacy campaign to raise awareness about the poor condition of roads and bridges in South Carolina and influence legislators to increase funding for repairs. Push Digital developed targeted messaging and a digital strategy to build grassroots support. Over three years and through multiple pieces of legislation, the campaign grew a coalition that contacted legislators extensively. This grassroots pressure ultimately led to the passage of a comprehensive reform bill that increased gas taxes, the first significant roads funding increase in 30 years.