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Edgewater Red Line Charrettes
Community Activism to Advance
Transit Planning
Rail-Volution
Miami Beach, Florida
November 2, 2007
Adam Burck, Executive Director
Lessons from Charrettes
1. Provide multiple options for public input
2. Publicity serves to generate awareness of issues as well
as generating input into planning process
3. Partner with other organizations and elected officials to
“grow the tent”
4. Difficult to maintain participation over multiple meetings
Why the Red Line Charrettes?
•Intentional process that developed over several years. Kept pushing to
reach goal.
•An Engaged community - accustomed to extensive community input in
planning; extensive network of community groups
2004 Approached UIC-CDC regarding Charrettes as studio project
2005 Edgewater Neighborhood Transopoly:
 One major conclusion was that “transit is seen as a necessary and desirable asset, but
one that suffers from aging infrastructure, particularly some of the Red Line Stations.”
 State Representative co-sponsored the session
2005 Submit proposal to State of Illinois to fund Red Line Charrettes
 Absence of funds in SAFETEA-LU for planning/revamp of the Red Line
 State Representative very swayed by this assertion
 Extensive history of community input into planning in Edgewater
2006/7 Implement Charrettes
 Dec to Mar – planning and field work
 Dec to May – publicity campaign
 Mar-May – Charrettes held
 Final report to be released Dec
Rotten wooden
gutter in the
center of the
passenger
platform of Red
Line Station
Publicity Efforts
1. Email Marketing
 EDC Newsletter
 Other community organization newsletters
2. Press Releases
 Local community paper ran a story
 City-wide paper ran a calendar blurb
3. Blogs/Listserves
 CTA Tattler
 University list-serve
4. Post cards & flyers @ CTA Stations
 Distributed 1,000 flyers at CTA Stations leading up to the Charrette dates
4. Announcements at community meetings
We utilized multiple forms of outreach, to draw from a large and diverse sample
population: digital; print; word of mouth; personal and community networks.
Participation Opportunities
We offered multiple opportunities for input, to again maximize the sample
population and offer input opportunities to those that could not attend the
charrettes:
• Charrettes – two rounds
• Surveys – both online & paper
• Comment boards at charrettes
• E-mail
• ECC post-card campaign
Red Line Survey
Provided an alternative input option to the charrette process
 Less time intensive
 Provided input opportunity to those that didn’t attend charrettes (much positive feedback on
this)
 192 surveys completed
 Age range from 18 to 80
 All publicity material included the link to the survey
Collected some of same information as charrettes plus some
additional information
 Station improvements
 New business recommendations & business usage patterns
 Behavior measures – how use system, travel purpose
 User characteristics
Charrette Structure
Four CTA Stations divided into 2 pairs:
1. Berwyn & Bryn Mawr
2. Thorndale & Granville
Two Rounds for each station pair:
1. Round 1- interactive design exercises
 Station improvements
 Retail mix
 Urban design of district
1. Round 2 – review results & impacts, revise as necessary
Charrette Participation Overview
A total of 156 participants in the 4 charrettes
2/3 result of personal/organizational relationships
1/3 “new to EDC” and motivated solely by the issues
14% live outside Edgewater – twice the rate of those taking the survey
Compare to RTA public meeting earlier that year drew ~20
Participation much higher in Round One than Round Two
Round two drew half as many attendees
Participants came from throughout community
Expected more from areas adjacent to Red Line
Participation reflected population patterns
Survey Participation Overview
192 surveys completed
 7% live outside of Edgewater – reveals that flyers generated weak
response with riders from outside of Edgewater.
 2 ½ times as many surveys completed by residents from north half of
community where the retail districts are the least developed
 49.7% male, 50.3% female
 175 surveys (91%) completed @ SurveyMonkey, 17 surveys completed
in person
Lessons from Charrettes
1. Provide multiple options for public input
 More than doubled input by offering survey
 Broadened sample population – particularly age range (more under 30 took survey
than attended charrette)
2. Publicity as important for generating awareness of issues
as for generating participation
 2/3 of participation result of personal & organizational relationships & 1/3 were “new” to
EDC and motivated by issue and opportunity to give input
 Get message out to max. audience
3. Partner with other orgs & elected officials to “grow the
tent” – relationships important to draw participation
 Start locally and work outward
 Transit can be H-O-T when it’s a political football – mobilize your public
3. Difficult to maintain participation over multiple meetings
Wildcards: the unexpected “visitor”
1. Can’t Plan for them
2. Blessing or Curse?
In our case it was a blessing. Massive public fury over lack of advance notice about service reductions due
to construction. Public and elected officials were all irate.
3. Adapt to the circumstances
We took advantage of the public ire to generate attendance.
Partnered with other community organizations on post card campaign, generating additional awareness of
Red Line issues and further mobilizing the public. 5,000 post cards were distributed for mailing to elected
officials.
What Next?
1. Final Report due out in December
2. Copies to all elected officials and community groups, and
posted on our web site.
3. Additional media blitz and “Report Release Party”
4. State Representative Osterman pledged to partner with other
State and Federal elected officials to secure the funds to “Rev
up the Red.”
5. EDC and other community groups are continuing to push the
transit issue – current City Budget hearings are targeted.
6. Keep in close contact with campaign partners and keep them
engaged.
Current News & Headlines
More Unexpected Visitors
On the pending CTA Doomsday on Nov. 4th,
our Mayor stated –
"They found out that more than 41,000 students use the CTA to get to school and that most of them don't
have access to other means of transportation," he said. "They found out that 14,000 students said they'd
have to drop out of city colleges if the CTA cuts go through, that another 11,000 would reduce their
coursework or postpone it."
-- Mayor Richard Daley,
“Could transit 'neglect' cost Chicago the 2016 Olympics?”
--Chicago Tribune web edition, October 29, 2007
Thank you!
Edgewater Development Corporation
Adam Burck, Executive Director
adamburck@edgewaterdev.org
www.edgewaterdev.org
773-506-4016
6044 N Broadway – Chicago – Illinois – 60660
Edgewater Snapshot
•One of 77 Chicago community areas
•2nd most densely populated community area, 36,587 people/sq. mi.
•North Lakefront location at end of Lakeshore Drive
•Extensive transit access (2 rail lines, multiple local & express buses,
on/off-street bicycle routes, etc.)
•Density decreases from east/lakefront to west/SF & small multi-family
•Strong & active network of over 30 local community organizations
Who is EDC?
Edgewater Development Corporation - local non-profit community development corporation
Mission: To improve the quality of life for all community residents by maintaining and enhancing Edgewater’s
commercial assets.
How we do this:
1. Serve as a catalyst, partner and coordinator for new commercial development
2. Conduct an active commercial marketing and business recruitment program.
3. Complete community planning & visioning activities
4. Ensure viability of commercial areas by identifying infrastructure, transportation, zoning, capital and
physical needs.
5. Advise community and elected officials on issues related to our mission, e.g.:
Property Tax Reform
Zoning & Land Use
Development review/feedback

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Edgewater Red Line Charrettes - Community Activism to Advance Transit Planning

  • 1. Edgewater Red Line Charrettes Community Activism to Advance Transit Planning Rail-Volution Miami Beach, Florida November 2, 2007 Adam Burck, Executive Director
  • 2. Lessons from Charrettes 1. Provide multiple options for public input 2. Publicity serves to generate awareness of issues as well as generating input into planning process 3. Partner with other organizations and elected officials to “grow the tent” 4. Difficult to maintain participation over multiple meetings
  • 3. Why the Red Line Charrettes? •Intentional process that developed over several years. Kept pushing to reach goal. •An Engaged community - accustomed to extensive community input in planning; extensive network of community groups 2004 Approached UIC-CDC regarding Charrettes as studio project 2005 Edgewater Neighborhood Transopoly:  One major conclusion was that “transit is seen as a necessary and desirable asset, but one that suffers from aging infrastructure, particularly some of the Red Line Stations.”  State Representative co-sponsored the session 2005 Submit proposal to State of Illinois to fund Red Line Charrettes  Absence of funds in SAFETEA-LU for planning/revamp of the Red Line  State Representative very swayed by this assertion  Extensive history of community input into planning in Edgewater 2006/7 Implement Charrettes  Dec to Mar – planning and field work  Dec to May – publicity campaign  Mar-May – Charrettes held  Final report to be released Dec Rotten wooden gutter in the center of the passenger platform of Red Line Station
  • 4. Publicity Efforts 1. Email Marketing  EDC Newsletter  Other community organization newsletters 2. Press Releases  Local community paper ran a story  City-wide paper ran a calendar blurb 3. Blogs/Listserves  CTA Tattler  University list-serve 4. Post cards & flyers @ CTA Stations  Distributed 1,000 flyers at CTA Stations leading up to the Charrette dates 4. Announcements at community meetings We utilized multiple forms of outreach, to draw from a large and diverse sample population: digital; print; word of mouth; personal and community networks.
  • 5. Participation Opportunities We offered multiple opportunities for input, to again maximize the sample population and offer input opportunities to those that could not attend the charrettes: • Charrettes – two rounds • Surveys – both online & paper • Comment boards at charrettes • E-mail • ECC post-card campaign
  • 6. Red Line Survey Provided an alternative input option to the charrette process  Less time intensive  Provided input opportunity to those that didn’t attend charrettes (much positive feedback on this)  192 surveys completed  Age range from 18 to 80  All publicity material included the link to the survey Collected some of same information as charrettes plus some additional information  Station improvements  New business recommendations & business usage patterns  Behavior measures – how use system, travel purpose  User characteristics
  • 7. Charrette Structure Four CTA Stations divided into 2 pairs: 1. Berwyn & Bryn Mawr 2. Thorndale & Granville Two Rounds for each station pair: 1. Round 1- interactive design exercises  Station improvements  Retail mix  Urban design of district 1. Round 2 – review results & impacts, revise as necessary
  • 8. Charrette Participation Overview A total of 156 participants in the 4 charrettes 2/3 result of personal/organizational relationships 1/3 “new to EDC” and motivated solely by the issues 14% live outside Edgewater – twice the rate of those taking the survey Compare to RTA public meeting earlier that year drew ~20 Participation much higher in Round One than Round Two Round two drew half as many attendees Participants came from throughout community Expected more from areas adjacent to Red Line Participation reflected population patterns
  • 9. Survey Participation Overview 192 surveys completed  7% live outside of Edgewater – reveals that flyers generated weak response with riders from outside of Edgewater.  2 ½ times as many surveys completed by residents from north half of community where the retail districts are the least developed  49.7% male, 50.3% female  175 surveys (91%) completed @ SurveyMonkey, 17 surveys completed in person
  • 10. Lessons from Charrettes 1. Provide multiple options for public input  More than doubled input by offering survey  Broadened sample population – particularly age range (more under 30 took survey than attended charrette) 2. Publicity as important for generating awareness of issues as for generating participation  2/3 of participation result of personal & organizational relationships & 1/3 were “new” to EDC and motivated by issue and opportunity to give input  Get message out to max. audience 3. Partner with other orgs & elected officials to “grow the tent” – relationships important to draw participation  Start locally and work outward  Transit can be H-O-T when it’s a political football – mobilize your public 3. Difficult to maintain participation over multiple meetings
  • 11. Wildcards: the unexpected “visitor” 1. Can’t Plan for them 2. Blessing or Curse? In our case it was a blessing. Massive public fury over lack of advance notice about service reductions due to construction. Public and elected officials were all irate. 3. Adapt to the circumstances We took advantage of the public ire to generate attendance. Partnered with other community organizations on post card campaign, generating additional awareness of Red Line issues and further mobilizing the public. 5,000 post cards were distributed for mailing to elected officials.
  • 12. What Next? 1. Final Report due out in December 2. Copies to all elected officials and community groups, and posted on our web site. 3. Additional media blitz and “Report Release Party” 4. State Representative Osterman pledged to partner with other State and Federal elected officials to secure the funds to “Rev up the Red.” 5. EDC and other community groups are continuing to push the transit issue – current City Budget hearings are targeted. 6. Keep in close contact with campaign partners and keep them engaged.
  • 13. Current News & Headlines More Unexpected Visitors On the pending CTA Doomsday on Nov. 4th, our Mayor stated – "They found out that more than 41,000 students use the CTA to get to school and that most of them don't have access to other means of transportation," he said. "They found out that 14,000 students said they'd have to drop out of city colleges if the CTA cuts go through, that another 11,000 would reduce their coursework or postpone it." -- Mayor Richard Daley, “Could transit 'neglect' cost Chicago the 2016 Olympics?” --Chicago Tribune web edition, October 29, 2007
  • 14. Thank you! Edgewater Development Corporation Adam Burck, Executive Director adamburck@edgewaterdev.org www.edgewaterdev.org 773-506-4016 6044 N Broadway – Chicago – Illinois – 60660
  • 15. Edgewater Snapshot •One of 77 Chicago community areas •2nd most densely populated community area, 36,587 people/sq. mi. •North Lakefront location at end of Lakeshore Drive •Extensive transit access (2 rail lines, multiple local & express buses, on/off-street bicycle routes, etc.) •Density decreases from east/lakefront to west/SF & small multi-family •Strong & active network of over 30 local community organizations
  • 16. Who is EDC? Edgewater Development Corporation - local non-profit community development corporation Mission: To improve the quality of life for all community residents by maintaining and enhancing Edgewater’s commercial assets. How we do this: 1. Serve as a catalyst, partner and coordinator for new commercial development 2. Conduct an active commercial marketing and business recruitment program. 3. Complete community planning & visioning activities 4. Ensure viability of commercial areas by identifying infrastructure, transportation, zoning, capital and physical needs. 5. Advise community and elected officials on issues related to our mission, e.g.: Property Tax Reform Zoning & Land Use Development review/feedback