The document discusses plans and strategies for the Reform Party of Singapore to prepare for and participate in the next general election, which must be held by 2021. It outlines the party's leadership, past electoral performance, proposed campaign strategies including expanding candidate fields and social media outreach, and proposed changes to election laws and procedures to streamline the process.

1. Projections for the
Next GE

2. TRP CONSTITUTION
The Constitution
TRP Constitution
TRP Constitution
The Reform Party founded by Joshua Benjamin
Jeyaretnam was started after building up Workers
Party from David Marshal.

3. PRESENT DAY OFFICE BEARERS
Andy Zhu Lai
Cheng
Chairman
Kenneth Andrew
Jeyaretnam
Secretary General
Noraini Bte
Yunus
Treasurer

4. POSITIONING: SECURING OUR
AREA OF CONTEST
In GE2011, TRP contested in West Coast and Ang Mo Kio GRCs.
In GE2015, TRP contested in West Coast and Ang Mo Kio GRCs with one SMC Radin Mas.
Now we may field our candidates with other parties in areas like: in the East hotspots

5. ELECTORALS
New Citizens
1st Time 21 Year Old and above
Re-Registered Voters
Special Needs Voters eg Hearing Disabled People
Election Registers

6. SUPPORTERS
Time & Manpower
Locals from various constituencies
Students
PRs keen on participating and volunteering
Money
Donations
Sales of Party Paraphernalia

7. MEDIA : TRADITIONAL AND
INTEGRATED ONLINE MASS
OUTREACH
Journalists
Local
4 languages
International

8. PAST PERFORMANCE
TRP being newly formed and registered on 18 June 2008 has
participated in:
2 GEs :
2011 - West Coast and Ang Mo Kio GRCs-4 rallies; and
2015 - West Coast and Ang Mo Kio GRCs; and Radin Mas SMC-4
rallies; and
1 By-Election:
2013 - Punggol East SMC-2 rallies

9. TRP RATINGS

10. PUBLIC PERCEPTIONS VIA MEDIA

11. MEDIA REACTION: TWITTER AND
FACEBOOK

12. CHANGES TO ELECTION
PROCEDURESNg Jun Sen Political Correspondent
SINGAPORE - When any sealed ballot box
is lost or destroyed before the ballots
can be counted, election officials can
abandon the vote count for the affected
polling station, under changes being
proposed in Parliament on Monday (Sept
10).
And should the number of votes in the
particular polling station be enough to
sway the electoral result for that
constituency, the electors in the polling
station must go for a fresh poll,
according to the Parliamentary Elections
(Amendment) Bill.
The suggestion is one of about 30
changes being introduced to improve the
administration of elections, with the new
rules, if approved by Parliament, likely to
take effect before the next general
election, which is due by 2021.
The Bill was introduced in Parliament by
Trade and Industry Minister Chan Chun
Sing, formerly minister in the Prime
Minister's Office.
Another change sets out the election
procedure in the event of contingencies,
such as riots, fires or floods, said the
Elections Department (ELD) in a fact
sheet issued to the media.
If passed, the Bill allows the Returning
Officer to suspend proceedings for up to
two hours to assess the situation and
decide on the course of action.
He can change the time and place of the
nomination if a disruption were to
happen on Nomination Day, for example,
but the proceedings must still take place
on the same day. Notice of his decision
will be published in the Government
Gazette.
For the 2015 General Election, public
servants were called up for training
about 11 months before the polls were
held.
Related Story
About 30,000 public servants appointed
as election officials, to undergo training
Maps of the various polling districts will
also be published on the ELD website,
replacing the current method of using
textual descriptions of road boundaries
in the Gazette.
The Bill also allows candidates to use
electronic fund transfer systems to pay
their election deposits, while cash
payment will be accepted only if the
Returning Officer allows it. Around 20
per cent of candidates paid their deposits
in cash in the previous election.
Candidates and their election agents,
who have been submitting receipts and
bills of their election expenses to the
ELD, will no longer need to do so, but are
required to keep these documents for a
specified period of time and allow them
to be checked.
"This will make it more convenient for
candidates without diluting
accountability," the ELD said.
The formula to compute the election
deposit will be simplified to be based on
an elected MP's monthly wage, which is
currently $13,750, rounded to the
nearest $500. Currently, the election
deposit is set at 8 per cent of an MP's
total annual allowance.
People prohibited from conducting
election activities, such as primary or
secondary school students, undischarged
bankrupt persons and foreigners, will
also not be allowed to prejudice the
electoral prospects of another political
party, candidate or group of candidates.
Currently, the law states only that people
in this prohibited category are not
allowed to promote or aid candidates in
non-clerical work.
The ELD said the Bill also brings the
Parliamentary Elections Act in line with
recent changes to the Constitution,
which was last amended in 2016, and the
Presidential Elections Act last year.
These changes include:
- Increasing the number of Non-
Constituency MPs to 12, up from the
current nine,
- Making the adjudication of disputed
votes more efficient by disregarding any
marks made outside the demarcated area
of the ballot paper, and
- Empowering the Returning Officer to
provide 17 days, from 10 days
previously, for overseas votes to reach
Singapore for counting if the number of
votes is material to the election outcome.

13. EXPANDED AREAS AND
OPPORTUNITIES
Increase from 9 to 12 Opposition MPs, so even if PAP wins at the
Constituencies, top 12 Oppositions will make it to Parliament from
the present 9
Lower Election Deposit $13,500 (Rounded down to nearest $500)
Possible to use convenient payment modes eg Electronic Transfers
Candidates need 1 Proposer, 1 Seconder and 4 Assentors

14. TRP MANIFESTO
MANIFESTO2015
VOTEFORA BRIGHTERFUTURETOMORROW, TODAY.
GE2015 Campaign Manifesto
https://onedrive.live.com/?cid=56E2E0CD5665
CC0D&id=56E2E0CD5665CC0D%212477&parId
=56E2E0CD5665CC0D%212423&o=OneUp
The Reform Party Manifesto

15. POINTS OF DIFFERENTIATION:
EXPRESSED IN 4 MAINSTREAM
LANGUAGES IN SINGAPORE

16. TRP INTELLECTUAL PROPERTIES
BY OUR FOUNDER

17. PARAPHERNALIA
Physical momento,
sharing the
atmosphere.
Camaraderie,
energy, excitement,
pent up release of
hopes and
aspirations.

18. WALKABOUTS AND OTHER PUBLIC
RELATIONS
Points of Communication:
Facebook
TRP OutReach

19. NAME CARDS – PERSONAL
SELLING

20. PROPOSED NEWSLETTER – ANOTHER
TRADITIONAL STAGE ONE
COMMUNICATION – BUT MORE NICHEPlease add your ideas for potential articles to the lists below, preferably in its relevant
categories.
If you are unsure of where it should be placed, just add it to “unclassified” and the team
will decide where it can go.
Editorial
2 page article, Key regional or international topics, substantiated with research and advice
from relevant experts is possible. This will also be what the cover image is based on.
Rights of the child/individual
Trans-Pacific Agreement and it’s impact on the region
US Elections and its impact on the region.
The coming recession, what you need to know.
What we would change in the existing system.
Features
1 page article. 2 articles per issue. Straight; objective reports on regional and municipal
concerns.
Research into the history of West Coast, Radin Mas, Clementi.
How JBJ Won Anson.
Volunteer features
Opinion pieces
Guest writers weigh in on topics.
Unclassified

21. VIDEOS AND OTHER CREATIVE –
INFOTAINMENT SELLING
TRP Pre-Election Video

22. REFERENCES
Dianne Dean, September 2000, Quantitative Means to a Tautological End: A critique of the quantitative
methods used in political science research, Accepted for presentation to the Political Marketing Conference,
Loughborough
Dianne Dean with Amanda Gregory, July 2004, Polymorphic Marketing: A Systems Approach to Understanding
Chaos in the Environment. Accepted for presentation to the Academy of Marketing Conference, Cheltenham
Dianne Dean with Robin Croft, April 1997, Political communications and the fragmented electorate: towards a
conceptual framework. Accepted for publication to the 2nd International Conference on Marketing and
Corporate Communications, Antwerp
Dianne Dean with Robin Croft, July 1997, Integrated or Overrated: Political Marketing on the Internet.
Accepted for presentation to the 31st Annual Conference on Marketing without Borders, Academy of
Marketing
Dianne Dean with Robin Croft, September 16-18 1996, Reinforcing, Replicating: Strategic Word-of-Mouth in
political communications. Accepted for publication to the British Academy of Management conference,
University of Aston
Dianne Dean with Robin Croft and Philip Kitchen, July 1996,. Word-of-Mouth: breath of life or kiss of death?
Accepted for publication to the Marketing Education Group annual conference, University of Strathclyde
Dianne Dean with Robin Croft and Subrata K Mitra, August 1996, Strategic Word-of-Mouth in political
communications. Accepted for publication to the International Association for Mass Communications

23. REFERENCES
Dianne Dean with Christopher Pich, 2015, Qualitative Projective Techniques in Political Brand Image Research,
Qualitative Market Research: An International Journal, 18 (1), 115-144. DOI: 10.1108/QMR-12-2012-0058
Dianne Dean with Robin Croft, July 1996, Political Communications: towards the new millennium. Accepted
for publication to the Marketing Education Group annual conference, University of Strathclyde
Dianne Dean , with Robin Croft, 2007, From rabble-rousers to spin-doctors: demonizing ‘the foreigner’ in
political marketing, University of Glamorgan, accepted for publication to the Academy of Marketing
Conference, University of Middlesex, London
Dianne Dean with Robin Croft and Jitendra Parekh, May 1996, Liberalisation and the advertising revolution:
opportunity or threat to nation building?. Accepted for presentation to the Association of Indian Economic
Studies Summer Conference, Bombay
Dianne Dean with Amanda Gregory, 2009, Expense accounts, politicians and political marketing: An
autopoietic Perspective. Accepted for publication to the Political Marketing Conference Brno, Czech Republic
Dianne Dean with Fiona Walkley and Robin Croft, July 2011, Big Society: Mission in Politics or Mission
Impossible? Working Paper. Accepted for presentation to the Academy of Marketing Conference, Liverpool
Dianne Dean with Chris Pich, July 2011, More Questions than answers? A Critical examination of the use of
projective techniques in political brand image research. Accepted for presentation to the Academy of
Marketing Conference, Liverpool

24. REFERENCES
Dianne Dean, Ihwan Susila and David Harness, 2015, Intergenerational spaces: Citizens, political marketing
and conceptualising trust in a transitional democracy, Journal of Marketing Management. 31 (9-10), 970-995
DOI:10.1080/0267257X.2015.1036768
Dianne Dean with Chris Pich, July 2011, More Questions than answers? A Critical examination of the use of
projective techniques in political brand image research. Accepted for presentation to the Academy of
Marketing Conference, Liverpool
Dianne Dean with Christopher Pich and Guja Armannsdottir, 2015, The elicitation capabilities of qualitative
projective techniques in political brand image research, International Journal of Marketing Research. 57, (3)
357-394
Dianne Dean with Fiona Walkley and Robin Croft, July 2011, Big Society: Mission in Politics or Mission
Impossible? Working Paper. Accepted for presentation to the Academy of Marketing Conference, Liverpool
Dianne Dean with Robin Croft, 2009, Reason and Choice: A Conceptual Study of Consumer Decision Making
and Electoral Behaviour, Journal of Political Marketing, 8 (2) 130- 14. DOI:10.1080/15377850902813386
Stephan C.M. Henneberg, 1996, Conference report: Second conference on political marketing: Judge institute
of management studies, university of Cambridge 27–29 March 1996, , 12:8, 777-783, DOI:
10.1080/0267257X.1996.9964452
To link to this article: https://doi.org/10.1080/0267257X.1996.9964452