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Case Study: Ruling In Real-Time
This document discusses the increasing importance of real-time marketing in a competitive landscape where consumer expectations are high. It highlights statistics showing that a significant percentage of marketers are investing in real-time strategies, emphasizing the need for businesses to deliver timely, personalized experiences. The focus is on adapting to consumer behavior and leveraging data for actionable insights in marketing.
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Case Study: Ruling In Real-Time
- 1. RULING IN REALTIME LORA WINNING SCHAEFFER VP SOCIAL, RESOURCE @schaefgrl ........................................................................................................................................................................................................................................................................
- 2. C-suite 78% Customers 55% Board of Directors 53% Corporatestrategy Non-executive senior leadership Key external business partners Parent company 44% 26% 25% 23% ........................................................................................................................................................................................................................................................................ IBM - The Customer-activated Enterprise, 2014
- 3. 2004 2006 2008 2010 3 3 2013 1 2 2012 1 Technology factors Market factors Macro-economicfactors People skills ........................................................................................................................................................................................................................................................................ IBM - The Customer-activated Enterprise, 2014
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- 5. 44% of marketers havedeployed or are planning to invest in real time marketing eMarketer, 2013
- 6. 58% of companies leveragingreal time marketing believe that it drives revenue based on personalized offers eMarketer, 2014
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- 10. #RTM Real Time Marketing OR RIGHTTIME MARKETING
- 11. The Right Now Withon-demand expectations at an all time high, every second matters when delivering the right experience at the right moment. ........................................................................................................................................................................................................................................................................
- 12. Rising Expectations “Consumers expectthat any information or service they desire be available to them on any device, in context, at their moment of need.” Josh Bernoff SVP, Idea Development at Forrester Research ........................................................................................................................................................................................................................................................................
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- 17. Content Mixology In thisunprecedented, hyper-competitive environment, where everyone and everything is vying for the consumer’s attention, it’s time to think beyond marketing messages and create content that people want to spend time with. CC BY 2.0 by Dinner Series
- 18. “ Embrace the platformsyour audience is using, not the ones you’re comfortable with. - Scott Monty, Ford’s Global Head of Social Media ........................................................................................................................................................................................................................................................................
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- 23. Data-Based Welcome to atransformational time where a consumer's wants, needs and behaviors are beginning to flow into a single source of new, actionable insight. Copyright © 2014 wallconvert.com. All Rights Reserved.
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- 27. Thank You! LORA WINNINGSCHAEFFER VP SOCIAL, RESOURCE @schaefgrl @resource
Editor's Notes
- #14 We positioned and launched the Kohl’s Instagram brand account, growing it to more than 40,000 followers in the first year. To this day, we consistently outperform competitors on engagement rates. And Kohl’s is ranked in the top 15 of all retail Instagram accounts.
- #15 We positioned and launched the Kohl’s Instagram brand account, growing it to more than 40,000 followers in the first year. To this day, we consistently outperform competitors on engagement rates. And Kohl’s is ranked in the top 15 of all retail Instagram accounts.
- #16 Sponsorship of American Country Awards and Teen Choice Awards: Leveraged social listening during the live show to gain a deeper understanding of our opportunities to improve and impact future sponsorships.Sponsorship of The Voice: Activated real-time content creation via Twitter and community outreach, resulting in [List out Results]Sponsorship of American Music Awards: Activated real-time broadcast integration (Twitter chose whichJlo commercial would run), real-time content creation via Twitter, and community outreach—resulting in 30 million total impressions
- #17 During the nine-week program Kohl’s created real-time Twitter content for ten episodes of The Voice
- #20 HOW A CHALLENGER BRAND WINS ON THE INTERNET