For publishers, a core tenet of their revenue strategy is to ensure that every visit by a reader is optimized for engagement with their highest value content. And from time immemorial, the solution has been hiding in plain sight. LinkSmart CEO Pete Sheinbaum will discuss his experiences building DailyCandy and its inspiration behind the genesis of LinkSmart, a solution built by publishers for publishers to analyze, optimize and manage audience development and engagement.

1. The link between
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2. The link between
content and audience
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3. While at DailyCandy
here is what I learned...
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4. While at DailyCandy
here is what I learned...
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5. While at DailyCandy
here is what I learned...
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6. At LinkSmart
We’ve focused...
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7. At LinkSmart
We’ve focused...
On what was hiding
in plain sight
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10. Hi Bob...
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11. The Publisher’s Problem
“When a reader lands
on site, it’s like a
game of Plinko...”
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12. The Publisher’s Problem
“When a reader lands
on site, it’s like a
game of Plinko...”
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13. The Publisher’s Problem
“When a reader lands
on site, it’s like a
game of Plinko...”
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$0
$10

14. LinkSmart’s Solution
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15. LinkSmart’s Solution
LinkSmart allows
publishers to
direct readers.
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$300
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16. $0
Marketplace
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17. $0
$0
$0
$0
Marketplace
$0
$0
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18. $0
$0
It’s about control
Our Audience Development and Management Tools
provide un-precedented control
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$0
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19. Tuesday, October 22, 13

20. The link between
audiences and content
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