Case study Project for SME 2011

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This case study describes a competency project for SMEs in western Slovakia to address issues with sales skills and cultural gaps. The project targeted 5,000 employees over 18 months using a community web portal, sales representatives, and teachers/coaches. The goals were to establish competency profiles for key sales roles, share best practices, and provide evaluation insights. While expectations were not fully met due to lack of synchronization and personal supervision, moving forward the project aims to develop community leaders and better align with the European Qualifications Framework.

SME competency project Case study Short report

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