This document contains two case studies about marketing/sales and supply chain management. The marketing/sales case study discusses how marketing teams ensure they understand customer wants through surveys, interactions, and CRMs. They advertise products and offer discounts to try new items. The supply chain management case study describes how customer orders trigger the supply chain software, which notifies suppliers to provide goods. SCM monitors delivery timelines and quality assurance. When demand increases, SCM finds additional suppliers.

1. DIGITIAL ASSIGNMENT-1
ENTERPRISE RESOURCE PLANNING
NAME: ROHITH.A
REG NO:17MIS0298
SLOT: F2
TEAM: MILLINEAL
CASE STUDY ON SUPPLY CHAIN
MANAGEMENT &MARKETING SALES

2. Case Study 1: Functional Area –I Marketing & Sales (ROHITH.A
17MIS0298)
As marketing &sale as main part of the company their effort will take
huge profit .so they use techniques to purchase the products. Every
sales& marketing managements team ensures what the customer wants.
They use to take the survey and phone calls or interpersonal interaction
about the products .and some limited offer for effective sale. sales and
marketing technology are customer relationship managements. A CRM
serves as a single resource will all client information. This information
can help sales teams better understand how a customer became a lead.
For instance, a CRM may contain information about the source of a lead,
such as a trade show or online ad.
Mostly advertise the products with good marketing stagey and make
cursory to buy the products by giving some discounts or (buy one get
one offer) to try the new products. they collecting customer feedback by
the feedback form. Making some good customer services to happy
purchase. Attractive gifts for the purchase to withstand the customer.
As sales departments they ensure the products undergone with safely
measure and quality assures before reaching the customer hand. Making
some new stargates to purchase the products.

3. Case Study 2: Functional Area –II Supply Chain Management
(ROHITH.A 17MIS0298)
When customer orders products from website or from shop, immediately
imitate to supply chain software where information is stored. When SCM
employee noticed, they imitate to the supplier for the goods. after SCM
monitoring the products and ensure delivered within the specific dates and
transported to customer address. When there is huge demand on the
products, SCM increasing suppliers for providing products to the customer .and
them ensure that products done with quality assurance and they keep on
noticed the profits and efficiency of products needs from orders. SCM
employee monitoring the internal and external supply chain managements.
Every time SCM manages the some secret techiest to manage when on high
demand (secret company techiest) Supply chain management performed by
two methods (I) Internal supply chain
(ii)External Supply chain
Internal supply chain refers to the chain of activities within a company that
concludes with providing a product to customer.
The Advantages of Supply Chain Management Systems in their enterprise
• Available of stock(clothes) when their needs
• Increase profits by knowing customer requirements
• Option for home devilry concepts
• Risk identification
• Reducing costs
• Increasing efficiency of the company
The company has classified into backward supply chain management and
forward managements
Backward supply chain managements:
Which include
Raw materials
Supplier

4. Goods sourcing
Flow of demand
Forward supply chain managements
• Customer
• Markets
• Buyers
Say called it as flow of supply
When customer orders products from website or from shop, immediately
imitate to supply chain software where information is stored. When SCM
employee noticed, they imitate to the supplier for the goods. after SCM
monitoring the products and ensure delivered within the specific dates and
transported to customer address.
When there is huge demand on the products, SCM increasing suppliers for
providing products to the customer .and them ensure that products done with
quality assurance