Facebook whatsapp acquisition

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Facebook whatsapp acquisition

  1. 1. Facebook - WhatsApp Acquisition By Kanai lal saha NEHU SHILLONG
  2. 2. Acquisition details  Date : 18th February 2014  Acquirer company : Facebook inc  Acquiree company : WhatsApp inc  Acquisition amount : $19 billion It includes - $ 4 billion in cash - $ 12 billion worth of Facebook shares - $ 3 billion in restricted stock units
  3. 3. WhatsApp inc details  Founded : 24th February 2009  Head Quarter : Mountain View, California  Founder : Jan koum and Brain Acton  Employee : 55  Services : text messaging, users can send each other images, video, and audio media messages as well as their location using integrated mapping features. Vision : “let’s make WhatsApp available to everyone in the world˝
  4. 4. WhatsApp-SWOT Analysis Strengths • Loyal customers • Market share leadership • Group Chat • Available for all platforms • No need to remember PINs and Usernames • No need to Login/LogOut • Free voice calls Weakness • Not diversified, because other applications offers the same service and also function as social media • Only works with a data plan or wifi Opportunities • Advanced technology • Recognized application • Modernization of people • Increased demand for smartphones Threats • Competitors like Wechat, Skype, Line • Similar applications and free
  5. 5. whatsAps- Porter five force model analysis
  6. 6. Why facebook press like button on whatsApp  Phenomenal growth  Stronghold in mobile market  Facebook was getting old  WhatApp getting hotter  Technical power  FB massenger losses its grip
  7. 7. Benefits enjoy by Facebook  Entry into emerging market  Keeps the Apps out of the hand of rival like google  Benefits from better integration  Diversify with a broad based of mobile servises
  8. 8. Conclusion  WhatsApp Vision : “let’s make WhatsApp available to everyone in the world˝  Facebook mission : “ make the world more open and connected” & built a multi sided platform(MSP) that serves different customer segment with different proposition.  WhatsApp will help Facebook do this by continuing to develop a service that people around the world love to use every day.
  9. 9. References  http://en.wikipedia.org/wiki/WhatsApp  http://en.wikipedia.org/wiki/Facebook  Forbes: The World's Billionaires - Jan Koum (http:/ / www. forbes. com/ profile/ jan-koum/ ) March 2014  Forbes: The World's Billionaires - Brian Acton (http:/ / www. forbes. com/ profile/ brian-acton/ ) March 2014  http://finance.yahoo.com  http://WhatsApp.com  http//google.co.in  http://slideshare.net

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