This document describes a direct marketing campaign conducted by Tecdoc Digital for IntrinsiQ to promote IntrinsiQ's clinical oncology software solution, IntelliDose. The campaign involved designing and mailing a personalized postcard directing recipients to a customized website with a survey. The website used images and text from the postcard and collected survey responses and contact information. The campaign achieved a 2.7% survey completion rate overall.
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
Presentation by Dick Rabil, President of Slice, Inc. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Did you know that your innocent USB mouse is actually a power-hungry battery-draining monster? This talk explores the impact of USB devices on platform power consumption, and introduces some cool new power features in the Intel Ivy Bridge and Haswell USB host controllers.
USB devices have always been battery eaters. A single active USB device will prevent runtime PM of USB host controllers, keep the CPU in higher C-states, and keep the system out of the new Intel S0i3 sleep states. This talk will cover tools that can enable USB power management, including the USB power sysfs interface and the USB power options in PowerTop 2.0. We'll also touch on the horrid little USB devices that break when power management is turned on, and how Linux customers can avoid purchasing them.
We'll also cover some cool new USB power management features that Intel has been stuffing into their Ivy Bridge and Haswell chipsets. Ivy Bridge includes support for USB 3.0, and the new "Link Power Management" feature that allows individual links in the USB bus to power down. Haswell includes support for a cool new mechanism to completely turn off USB ports, and a way to place the USB host controller into the deepest PCI power savings state (D3cold).
The aim of this talk is to educate users on how USB devices impact their battery life, and to introduce them to cool power savings on new and future Intel systems. This talk targets all users, but will provide deep dives into technical details for the more advanced users.
TMP are innovators in Recruitment Communications, expert in recruitment process outsourcing, candidate assessment and executive recruitment. Find out more at www.tmpw.co.uk
At a time when advertisers are heavily investing in mobile, do you know how to take advantage of this potentially lucrative revenue stream? With such a wealth of customer data at your disposal, how can you effectively leverage this to develop relevant and targeted mobile campaigns with advertisers and brands?
Telecoms IQ’s Mobile Advertising will bring together mobile operators and MVNOs from across Europe to learn how to convince advertising companies and brands to work with them and how to collaborate with advertisers to develop successful mobile advertising campaigns that drive revenues for both the mobile operator and the advertising companies.
Download the brochure now for further details.
Presentation by Dick Rabil, President of Slice, Inc. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Did you know that your innocent USB mouse is actually a power-hungry battery-draining monster? This talk explores the impact of USB devices on platform power consumption, and introduces some cool new power features in the Intel Ivy Bridge and Haswell USB host controllers.
USB devices have always been battery eaters. A single active USB device will prevent runtime PM of USB host controllers, keep the CPU in higher C-states, and keep the system out of the new Intel S0i3 sleep states. This talk will cover tools that can enable USB power management, including the USB power sysfs interface and the USB power options in PowerTop 2.0. We'll also touch on the horrid little USB devices that break when power management is turned on, and how Linux customers can avoid purchasing them.
We'll also cover some cool new USB power management features that Intel has been stuffing into their Ivy Bridge and Haswell chipsets. Ivy Bridge includes support for USB 3.0, and the new "Link Power Management" feature that allows individual links in the USB bus to power down. Haswell includes support for a cool new mechanism to completely turn off USB ports, and a way to place the USB host controller into the deepest PCI power savings state (D3cold).
The aim of this talk is to educate users on how USB devices impact their battery life, and to introduce them to cool power savings on new and future Intel systems. This talk targets all users, but will provide deep dives into technical details for the more advanced users.
TMP are innovators in Recruitment Communications, expert in recruitment process outsourcing, candidate assessment and executive recruitment. Find out more at www.tmpw.co.uk
At a time when advertisers are heavily investing in mobile, do you know how to take advantage of this potentially lucrative revenue stream? With such a wealth of customer data at your disposal, how can you effectively leverage this to develop relevant and targeted mobile campaigns with advertisers and brands?
Telecoms IQ’s Mobile Advertising will bring together mobile operators and MVNOs from across Europe to learn how to convince advertising companies and brands to work with them and how to collaborate with advertisers to develop successful mobile advertising campaigns that drive revenues for both the mobile operator and the advertising companies.
Download the brochure now for further details.
Responsive è una parola che abbiamo colpevolmente lasciato in gestione esclusiva a designer e sviluppatori, quando il contenuto stesso delle nostre narrazioni ha bsigno di essere strutturato per permettere esperienze diverse ma ugualmente soddisfacenti in un'ampia varietà di contesti.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
Case Study - New Lead Qualification
1. 399 River Road, Hudson MA 01749
978.567.6000
www.tecdocdigital.com
AN A
NC O
Introd
ucing A P PR CUSTOMER
iDose,Intell
the mo OV E D
st wide
ly-used OF F E
Clinic
al Onc
olog y so
ft
R ware so
lution
M.D.
rding,
Paul Volbe
VAMC
111
A leader in automating the care of cancer patients.
CHALLENGE
Create an effective direct marketing
campaign to secure new customers
IntrinsiQ required comprehensive marketing strategy
OF F E R consult, creative services, production and mailing of
O A PPRed ClV EOD gy software solution
O
A N A NCe, the most widely-us inical ncolo
os
direct mail campaign, and collection and reporting of
Introducing
IntelliD
customer survey responses.
.
n, R.N
obinso
SOLUTION
N.
N. R
, R.
on
ns
bi
Ro
cy
Nan
Bry
so
nC
an
ce
rC
are
Relevant personalized and versioned
direct mail piece directing recipient to a
personalized web survey (pURL).
8.5” x 11” postcard format was designed with variable
fields for main graphics and salutation. Graphic im-
ages, salutation and use of first or last name varied
A N A NC O by postcard based on the title of the recipient. The
A PPROV E postcard was sent in an official light gray envelope
Introducing
IntelliDose,
the most D OF F E R
widely-used
Clinical Onc
olog y software so
with relevant labeling to encourage the recipient to
lution
open the envelope.
University of Califo
rnia, San Franci
sco
Charles M. Parker,
M.D.
The messaging on the postcard contained a brief
summary of the benefits IntrinsiQ’s product provided
to the recipients and an invitation to visit a personal-
ized website to view a special discount offer avail-
able only to the members of the association to which
each recipient’s organization belonged.
Using Data Driven Cross-Media Marketing
to Attract New Customers
2. 399 River Road, Hudson MA 01749
978.567.6000
www.tecdocdigital.com
IntelliDose
system that ... the Oncology clinic
®
automates al
the care of information SOLUTION (cont.)
cancer patie
Dr. Volberdi
nts.
To further encourage the recipient to take the time
ng,
We underst
and that as
challenge of an Oncologist
finding com , you are now IntelliDose
important puter technolo faced with is that soluti
to visit the website they were offered the opportunity
areas of you gy that add the on!
r practice: resses three Ensuring Pat
• Patient Saf IntelliDose
ien t Safety
ety provides auto
• Efficiency and contrai mated dose
ndication war calculation
to win a golf or spa weekend at an exclusive resort if
nings through , dose limit
checking
• Containing Reducing Tim detailed ord
er templates.
Costs e Spent on
Clinical staf
f are more Patient Ad
productive ministratio
checking com n
they completed the survey.
Oncolog y plex orders; spending less
practices nee on patient less time on time on wri
ting and
use, fits wi d a solution care. documenta
tion, more
th the size that is eas time
meets you of y to Ma ximizin
r specific nee your organization, an g Re imburseme
ds. d Using Medica
re Part B gui nt
and capture delines, Inte
s charges for lliDose auto
documents chemotherapy matically calc
The personalized website (pURL) used the same
drug adminis encounters ulates
trations on- as the nurse
line.
W IN A GO
LF OR
1 For a limite
d time Intri
SPA W EE
KE ND
to ANCO
members. To
nsiQ is exten
view this of
ding a ver y
special disco graphic images the recipients had seen on the post-
w w w.PaulV fer visit yo
ur persona
unt offer av
ailable only
olberding.A l website at:
cards and included a personalized welcome page,
2 View this off NCOoffer.c
er
to win your by January 31 and yoom
ch
Silverado Re oice of a Golf or Spa
sort in Napa
u will have
weekend at
the opportu
nity a short survey, a pre-populated contact information
, California. the beautif
ul
404 Wyman
St.
Waltham, MA Suite 100
verification page, and a thank-you page.
02451
Upon completion of the survey and confirmation of
contact’s information, programmed triggers sent out
a thank-you e-mail to each recipient and a lead gen-
eration report to one of IntrinsiQ’s designated sales
representative for immediate follow-up.
Website analytics captured all click-through activity
and automatically compiled a report on all survey
answers. Using a unique username and password
IntrinsiQ was able to monitor campaign results on a
real-time basis and download results if desired.
RESULTS
6.1% of Practice Managers, 5.3% of
Nurses, and 2.6% of Doctors visited
their pURL.
86% of those who visited their pURL
completed the survey resulting in a net
survey completion rate of 2.7% of the
total mailing.
Providing our Customers with Measurable
Improvements in Direct Marketing Results.
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