The retail market in Pleasanton saw a decrease in vacancy rates in the third quarter of 2010. Downtown Pleasanton experienced the most activity, with several new businesses opening and expanding. The overall vacancy rate in Pleasanton was 11.28%, lower than nearby cities. While lease activity increased, sales remained slow. The former liquor store at 728 Main Street was leased by The CyclePros bike shop.

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Retail Market Report
MARKET SNAPSHOT
Grocery Anchored Inventory: 1,295,686
Grocery Anchored Availability: 157,933
Grocery Anchored Vacancy Rate: 12.18%
Retail Strip Inventory: 585,821
Retail Stripl Availability: 63,649
Retail Strip Vacancy Rate: 10.86%
Downtown Retail Inventory: 402,860
Downtown Retail Availability: 36,138
Downtown Retail Vacancy Rate: 8.97%
Pleasanton Retail Inventory: 2,284,367
Pleasanton Retail Availability: 257,720
Uptick in Pleasanton Activity Pleasanton Retail Absorption:
Pleasanton Retail Vacancy Rate:
+21,003
11.28%
Downtown is the Epicenter of Activity Vacancy Rate by Product Type
Positive absorption once again was the trend in the Third quarter. Downtown was the
epicenter of new and growing businesses; while grocery anchored and retail strip cen-
ters felt a small, yet steady decline in vacancy. Overall, Pleasanton’s retail vacancy rate
is lower than San Ramon, Livermore, and Dublin.
Activity along Main Street brought a couple welcomed additions. Nonni’s Bistro
opened in July, filling the 1,500± square foot vacancy left behind by Mahalo Grille. The
CyclePros (The same owners as CyclePath) took over the former liquor store at 728 Main
Street that has been vacant for well over a year. The CyclePath location behind Bank
Of America has been closed. Main Street Meat & Fish Market opened their doors in
early July, which is located in the former Aventine Spa space. We also saw the growth
of Lotus Consignment Boutique, taking a larger and more visible location on the North
end of Main Street.
Despite the uptick in lease activity we have yet to see a substantial amount of sales
through 2010. After being taken over by the FDIC, 234 Main Street, the vacant two-
story cinder block building located across from Vic’s All Star Kitchen, has closed escrow. KEY TERMS & DEFINITIONS
The new owners are the same developers behind the Tully’s building (pictured above) Inventory: Total square footage of retail space in the market
and plan to redevelop the building into a similar multi-tenant concept.
Availability: Square footage that is marketed for lease which is available within 90
Pleasanton’s retail market has fared well through the past couple years. Vacancy is back days. This also includes sublease space.
to pre-downturn levels in large part because of lower lease expectations by landlords.
There is no doubt tenants continue to struggle but overall health seems to be on the Absorption: The change in availability from the previous quarter.
upswing.
Vacancy: The percent of available space based on the total inventory.
Recent Transactions Grocery Anchored: Shopping centers characterized by a grocery anchor such as
Safeway, Trader Joe’s, Lucky, or Nob Hill. These centers are often more sought after
Tenant/Buyer Location Square Feet and fetch a higher lease rate.
Status Nightclub* 4085 Hopyard Rd. 10,300
TBD** 234 Main Street 5,652 Retail Strip Center: Shopping centers, strip retail centers, and buildings over
10,000± square feet that do not have a grocery anchor.
Main St. Meat & Fish Market 700 Main Street 2,300
Nonni’s Bistro 425 Main Street 1,500 Downtown Retail: Storefront buildings & centers located along Main Street and the
* - Jessica Stewart of Lee & Associates represented transaction downtown core.
** - Sale transaction
Triple Net Expenses (NNN): A lease agreement where the Tenant is responsible for
Lee & Associates maintains an up-to-date database of all available their proportionate share of taxes, insurance, maintenance and building repairs.
Triple Net Expenses are in addition to base rent.
properties and sold/leased properties.
For local commercial real estate news, insight, and gossip visit my blog! www.thestorefront.wordpress.com

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Pleasanton Retail Vacancy and Rental Rates
Vacancy Rate vs. Average Asking Rate Tri-Valley Vacancy Report
Exclusive Lee Listings
Available For Lease Available For Lease Available For Lease
2,240± Square Feet 13,516± Square Feet 3,000± Square Feet
511 Main Street Bernal Retail Center 3724 Stanley Blvd.
Lee & Associates - Your Commercial Real Estate Connection
Since 1979, our seasoned, motivated shareholders and professionals have been offering comprehensive quality service nationally and locally in a pro-active manner.
We develop customized solutions for all of your real estates needs through our market-to-market knowledge in all property types. Our unique business model and
extensive experience has helped us become one of the largest commercial real estate providers in the United States.
Services Offered:
Market Value Analysis Building Optimization Investment Sales
Site Search Landlord Representation Tenant Representation
RETAIL OFFICE INDUSTRIAL
Jessica is experienced in both Tenant and Landlord
representation and has been active in the Easy Bay
commercial real estate market since 2006. Prior to joining
Lee & Associates in 2009, Jessica worked for Aegis Realty
Partners in Oakland. As a retail specialist, she has worked
with a number or local restaurants, retailers, and landlords in
5890 Stoneridge Drive, Suite 210
sales and leasing of shopping centers and storefronts.
Pleasanton, CA 94588
(925) 460-2600 Jessica Stewart For the most up to date market information follow Jessica on
www.lee-associates.com Retail Specialist
her blog www.TheStrorefront.wordpress.com.
* The property information/detail contained herein has been provided by the seller/lessor or has been obtained from other sources believed
to be reliable, and Lee & Associates - East Bay, Inc. has not independently verified such information’s accuracy. Lee & Associates - East Bay, Inc.
makes no representations, guarantees, or express or implied warranties of any kind regarding the accuracy or completeness of the information
provided herein nor the condition of the property and expressly disclaims all such warranties, including but not limited to the implied warranty
of suitability and fitness for a particular purpose. Buyer/Lessee should perform its own due diligence regarding the accuracy of the information
upon which buyer/lessee relies when entering into any transaction with seller/lessor herein. Further, the information provided herein, includ-
ing any sale/lease terms, are being provided subject to errors, omissions, changes of price or conditions, prior sale or lease, and withdrawal
without notice. 2
* CoStar sourced for portion of market data