Presentation by Dick Rabil, President of Slice, Inc. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
Business models in the music industry. A dynamic market, a global industry, characterized by many players and fierce competition. How does the music industry create, deliver and capture value? What different business models exist in the music industry?
Presentation by Dr. Peter Bruce, Statistics.com. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Presentation by Sidra Berman, VP of Marketing, Clarabridge. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Presentation by Ted Donnelly of Baltimore Research. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Learning About America from the 2010 CensusMichael Bystry
Presentation by Dr. Arnold Jackson, the Associate Director for Decennial Census at the U.S. Census Bureau. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Brave New World: The End of Survey ResearchMichael Bystry
Presentation by Cliff Young, Managing Director of Public Sector and Polling, Ipsos. Presented on April 27, 2012 at the MRA Spring Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
This presentation is for a Regression Analysis class complete for an MMR degree at the University of Georgia. The project is to find key attributes of a university or college that can be helpful in explaining or predicting tuition.
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
Business models in the music industry. A dynamic market, a global industry, characterized by many players and fierce competition. How does the music industry create, deliver and capture value? What different business models exist in the music industry?
Presentation by Dr. Peter Bruce, Statistics.com. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Presentation by Sidra Berman, VP of Marketing, Clarabridge. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Presentation by Ted Donnelly of Baltimore Research. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Learning About America from the 2010 CensusMichael Bystry
Presentation by Dr. Arnold Jackson, the Associate Director for Decennial Census at the U.S. Census Bureau. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Brave New World: The End of Survey ResearchMichael Bystry
Presentation by Cliff Young, Managing Director of Public Sector and Polling, Ipsos. Presented on April 27, 2012 at the MRA Spring Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
This presentation is for a Regression Analysis class complete for an MMR degree at the University of Georgia. The project is to find key attributes of a university or college that can be helpful in explaining or predicting tuition.
This was a class project to conduct research for a possible new business. The business selected by the team was an on-campus DVD rental venture - to determine if students are aware of DVD kiosks, would they use them if they were placed on campus, about how often, and at what price. This was a project for the MMR program at UGA.
This is conjoint class project to assist a bakery in optimizing its product offerings. It was completed as part of a Conjoint/Discrete Choice for the MMR program at UGA. Any questions can be sent to michaelbystry@yahoo.com.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
1. Creating Marketing Personas.
How fictional characters help you
communicate with your target markets.
Kathi Rabil, CEO
Dick Rabil, President
Slice Inc.
2. The persona in marketing is a fabricated or (fictionalized) face
of a combination of characteristics of our target audience
based on real life research and analysis.
It allows us to describe WHO the customer is and what their
behavior is. Creating a persona provides insights for us to
tailor our interactions for the best response.
Creating Marketing Personas.
3. The persona in marketing is a fabricated
or (fictionalized) face of a combination of
characteristics of our target audience
based on real life research and analysis.
It allows us to describe WHO the
customer is and what their behavior is.
Creating a persona provides insights for
us to tailor our interactions for the best
response.
Creating Marketing Personas.
4. …between a target audience and a marketing persona?
TARGET MARKET
HIGH SCHOOL
PERSONA A PERSONA B PERSONA C
COACHES PARENTS ADMINISTRATORS
Creating Marketing Personas.
5. …helps you build a better marketing plan by allowing you to
target your campaigns to the right prospects and customers.
It allows you to put a face on your customer.
Creating Marketing Personas.
6. …also gives valuable insights on the path that prospects take on
the journey to becoming a customer. You’ll start learning their
characteristics based on the things they like.
Creating Marketing Personas.
7. What are the biggest problems they are trying to solve?
What do they need the most?
What information are they searching for?
What trends are influencing their buying decisions?
How do they like to get their information?
What is their pain point?
Creating Marketing Personas.
8. …of your prospects and their behaviors. The result of this
process will be a detailed persona with demographics, needs
and behaviors.
TORS
AND DISTRIBU
—MANUF ACTURERS
AUDIEN CE PROFILE
IATORS
INED IRRAD
e
and Importanc
Audience Size
utors (M&Ds) ROFILE— SELF-CONTA
turers & distrib AUDIENCE P
o 26 manufac ance
est volume e and Import tialed users sources, mov
e
dience but high action volume Audience Siz rs, 40 creden nsactions (1-2
o Smallest au
counts for 20
% of all trans
0 self-cont ained irradiato & infrequent tra
turer ac o 74 urces
One manufac all M&D volum
e
dience, few so
ufacturers repr
esent 80% of
) o Largest au ars, verify annually)
Three man
t transactions
(some daily every 5-15 ye
urces, frequen entialed & repo
rt
number of so rly are cred s
o Large
o report regula Demographic
ufacturers wh College-educa
ted
o 100% of man L o
tronically (tr ansmitting XM o 20-50 years old search labs
electronically n submit elec iversities & re s
e volume ofte o Work for un uding Research Assistant
o Manufac turers with larg incl
o Titles vary
files via emai
l) Researchers aterials
ion Channels— , publications & online m
ed)
Communicat ations, events ) Journal & newsletter
y family-own soci
Demographic
s
ployees, man o Industry as sics Society (HPS Safety Round
table
nies (2-100 em Health Phy ity Radiation nal of Laser
Small to mid -sized compa State Univers wsletter & Jour
o Pen nsylvania IA) meetings, ne
s old of America (L
o 40-50 year Laser Institute Society)
l experience ican Chemical
s professiona Applications
o 15-20 year in LA, TX, CA
& MA
ngineerin g News (Amer
concentrations Chemical & E
ross U.S. with
o Located ac RSO blogs
Medical
tworks
Communicat
ion Channels Local RSO ne hop
ts & publicatio
ns
DOE lase r safety works )
dustry associa
tions, even
ley Lab works
hop ese licensees
o In clear News Lawrence Ber
ke to some of th
ar Society’s Nu s (m ay only apply gi sts
erences ns & registrie ction Technolo
cle
American Nu & safety conf
mental health o Certificatio egistry of Radiation Prote
General Electric environ Nationa lR sics
al meetings rd Health Phy , workshops & webinars
material annu American Boa
Creating Marketing Personas.
DOE nuclear
reement state
meetings, wo
rkshops & webinars
og & calls o NRC & ag
reement state
meetings
, mailings, broc
hures, website
, blog & calls
o NRC & ag website, bl RC emails
emails, mailin
gs, brochures, o State & N radiators
State & NRC els—Blood Ir e materials
o
Commun ic ation Chann nts, publ ications & onlin tter & Tr ansfusion
9. Persona: Thomas Thompson, CEO or V.P. Executive Leader, Mid-size Service company
Background: Key Attributes:
Thompson is an executive in a medium- College Educated, Masters
size (100+) company. He is focused on 50-60 years old
the company future and is concerned Predominately Male, Married
about bringing his team to a deeper level Lives in upscale suburb
of expertise and discipline. He is Plays sports such as golf and tennis
Buys on high end and owns late
responsible for providing key supervision
model vehicle
or support to the corporations’ field Very knowledgeable with 30 years
leaders or sales force. He is also experience
responsible for the strategic leadership Pragmatic about doing what’s
and operational management of the necessary
services firm or division. Media interests from TV, radio,
internet
Attends annual meeting regularly
Information Goals:
…and build a If he gets printed material, he will scan it for key terms and
see if the program will meet his needs.
Tends to be conservative
Three words to describe him:
He will not read it thoroughly unless he has already
hypothetical decided that will be a good ROI.
To him, the experience is the brand.
Dedicated, strategic and diligent
character for our He knows our organization and knows we are credible. He will
likely see the ads in our publication. He may scan emails sent
Daily Routines:
Keeping informed of progress and
status of sales
outreach.
and if interested put it in his file to return to. Since he’s low on
Responding to e-mail and phone calls
time, he will not call us, but may delegate that or will go to their Involved in lots of meetings
web site to see what the offer is. He will expect it to be Keeping informed of adverse events
extremely easy to find what he wants. If he doesn’t get Overseeing and coordinating
information fast, he may give the search engine a try. If that company teams
fails, he’ll quickly lose interest. Ensuring proper sales monitoring
Feels on a very tight schedule and
This persona is
He will be interested in a service or program that: could be overwhelmed
Offers great value for his investment
Gives a competitive edge for company
named Tom. A results oriented, actionable service or program
Develops individuals who become invested in the
company’s success
Key Barriers:
ROI
Develops individuals to learn think strategically, develop Time-intensive; how much time does it
problem-solving, assessment, decision-making and analytical take?
skills Will it requires time out of the office
Provides individuals feedback on their performance and may travel
Does it have a track record of
He wants the service or program to fill the gap between basic success?
and advanced career development. Are my competitors using this?
Creating Marketing Personas.
10. Persona: Thomas Thompson, CEO or V.P. Executive Leader, Mid-si
Background: Key At
Thompson is an executive in a medium- Co
size (100+) company. He is focused on 50
Pre
… when developing your messages. bringing his team to concerned
the company future and is
about a deeper level Liv
Think about what information channels your discipline. He is
of expertise and Pla
Bu
personas will use. Allow the personas to tofor providing key supervision
responsible
drive
or support the corporations’ field
mo
Ve
the methods for reaching them. leaders or sales force. He is also exp
responsible for the strategic leadership Pra
and operational management of the ne
services firm or division. Me
inte
Att
Information Goals:
Te
If he gets printed material, he will scan it for key terms and
see if the program will meet his needs.
Three
He will not read it thoroughly unless he has already Dedica
decided that will be a good ROI.
To him, the experience is the brand.
He knows our organization and knows we are credible. He will Daily R
likely see the ads in our publication. He may scan emails sent Ke
sta
and if interested put it in his file to return to. Since he’s low on
Re
Creating Marketing Personas. he will not call us, but may delegate that or will go to their
time, Inv
web site to see what the offer is. He will expect it to be Ke
11. of expertise and discipline. He is
responsible for providing key supervision
or support to the corporations’ field
leaders or sales force. He is also
responsible for the strategic leadership
and operational management of the
services firm or division.
… when developing your messages.
Think about what information channels your
Information Goals:
personas will use. Allow Ifthegets printed material, he will scan it for key terms and
he personas to drive
the methods for reaching them. read it thoroughlyhis needs. has already
see if the program will meet
He will not unless he
T
D
decided that will be a good ROI.
To him, the experience is the brand.
He knows our organization and knows we are credible. He will D
likely see the ads in our publication. He may scan emails sent
and if interested put it in his file to return to. Since he’s low on
time, he will not call us, but may delegate that or will go to their
web site to see what the offer is. He will expect it to be
extremely easy to find what he wants. If he doesn’t get
information fast, he may give the search engine a try. If that
fails, he’ll quickly lose interest.
He will be interested in a service or program that:
Offers great value for his investment
Creating Marketing Personas.
Gives a competitive edge for company
12. 1. What they want is
what they need.
Tailor your communications around their issues.
Creating Marketing Personas.
13. Where do your personas like to get their information?
Creating Marketing Personas.
14. Leads to strong relationships cemented on trust & loyalty.
Creating Marketing Personas.
16. Blog Reconciliation Help Desk Credentialing
Safe. Easy. Fast. In three steps. Be part of the
Step 1 Step 2 Step 3
BigPicture.
NSTS NSTS NSTS NSTS
NSTS applicant Online A paper The paper The paper packet A smart card and Reader is installed
enrolls online application is identity proofing packet is and application reader are mailed and used to
https://pkii.nrc.gov reviewed packet is mailed completed by are reviewed, to the applicant. download the
and approved. to the applicant. the applicant, anomalies applicant’s
Get
notarized, and are resolved, certificate to the
mailed back. employment smart card.
is verified and
Credentialed
enrollment is
approved.
Credentialing
The easiest way to report to the NSTS is
online. You will first need to enroll for a
Source Reporting
Once an NSTS user completes the
credentialing process, all source Blog
NSTS Blog
… and get it done.
Stay up-to-date on all NSTS activities by
subscribing to the NSTS blog, including
Credentialing Reporting
digital certificate, an electronic identification transactions may be completed by logging into information on Web site updates, upcoming training
Speed. Accuracy. Convenience.
which allows the NSTS to uniquely identify each the NSTS online system. events, industry meetings and more.
user. The process of obtaining the digital certificate In 3 easy steps.
The NRC strongly encourages online, which
is called credentialing. NSTS Help Desk
provides timely and accurate tracking. Visit the
Get answers and solutions regardingreports to NSTS Online
Filing
The credentialing process takes approximately NSTS Web site to access online reporting training
Reporting Blog
30 days from start to finish. See the three steps materials. Help Desk credentialing, login procedures, system
use, transaction reporting, and any otherfaster and easier than ever.
is issues
you need to complete above.
Credentialing Annual Reconciliation encountered while using the NSTS. Contact the Help
Licensees possessing Category 1 or 2 sources Desk to submit system change requests regarding
The NRC requires all licensees to review
may begin the credentialing process online. functionality.
and confirm their inventory annually Help Desk
Enrollment is easy and should take no more Reconciliation
conduct inventory reconciliation each January.
than 10 minutes. All NSTS users with digital Help Desk Hours:
A specially formatted inventory report has been
certificates issued prior to July 2009 must renew Monday–Thursday 8:00am–5:00pm (EST)
created to confirm inventory and ensure that all
their certificates one year from the issued date to Friday 8:00am–3:00pm (EST)
records in the NSTS are correct.
maintain access to the NSTS. Once an NSTS user Phone: 1-877-671-6787
renews the certificate, it is valid for the 2 years. E-mail: NSTS.Help@nrc.gov
Reconciliation
www.nrc.gov/security/byproduct/nsts/
NSTS
National Source Tracking System
Creating Marketing Personas.
17. N A T I O N A L S O U R C E T R A C K I N G S Y S T E M N A T I O N A L S O U R C E T R A C K I N G S Y S T E M N A T I O N A L S O U R C E T R A C K I N G S Y S T E M
How Secure Lost in Space? Get Credentialed
are your sources? Take a better path … and get it done.
to accountability.
100% accountable. Get users credentialed. Speed, accuracy, convenience.
Fast & easy. Run a tighter ship. In a few easy steps.
Reporting to NSTS Online is up to 10 times faster and far Reporting to NSTS Online is up to 10 times faster and far Online reporting to NSTS is faster and easier than ever.
more secure and accurate than other reporting methods. more secure and accurate than other reporting methods.
With a few clicks, users can help improve public safety — With a few clicks, users can help improve public safety and By reporting online, you’ll help improve emergency preparedness
and save time and effort. save time and effort. and public safety and save time and effort. Online reporting is
up to 10 times faster than faxing, and far more secure and accurate.
Approximately half of all licensees that have nationally Approximately half of all licensees that have nationally Using NSTS Online can make a big difference.
tracked sources currently report to NSTS using slow, error- tracked sources currently report to NSTS using slow, error-
prone methods such as fax and e-mail. Using NSTS Online prone methods, such as fax and e-mail. Using NSTS Online It all starts with getting credentialed. Urge users to visit
can make a big difference. can make a big difference. nrc.gov/security/byproduct/nsts/credentialing.html to get
started with online reporting.
It all starts with getting credentialed. Urge users to visit It all starts with getting credentialed. Urge users to visit
nrc.gov/security/byproduct/nsts/credentialing.html nrc.gov/security/byproduct/nsts/credentialing.html
to get started with online reporting. to get started with online reporting.
Safe.Easy.Fast.
NSTS
National Source Tracking System
Safe.Easy.Fast.
NSTS Online
NSTS
National Source Tracking System
Safe.Easy.Fast.
NSTS Online
NSTS
National Source Tracking System
NSTS Online
Licensees Agreement States Radiographers
Creating Marketing Personas.
18. He had a dream.
Leadership
imagines.
Be the first to register for GAMA’s
groundbreaking leadership program.
Invest in the future. Leading From the Front is THE
must-attend GAMA program for frontline leaders
who are ready to inspire with imagination.
Develop strategic thinking. Leading From the Front is a
results-driven program that will build your business
Photo Library of Congress
through strategic execution, alignment and leadership.
Master excellence with expert performance coaches. Find out
more at gamaweb.com/lff or email programs@gamaweb.com
Martin Luther King Jr.
She commanded a nation.
Leadership
inspires.
Be the first to register for GAMA’s
groundbreaking leadership program.
Invest in the future. Leading From the Front is THE
must-attend GAMA program for frontline leaders
who are ready to command and inspire.
Develop strategic thinking. Leading From the Front is a
results-driven program that will build your business
through strategic execution, alignment and leadership.
Photo by Tom Gillespie
Master excellence with expert performance coaches. Find out
more at gamaweb.com/lff or email programs@gamaweb.com
Margaret Thatcher
He built something insanely great.
Leadership
innovates.
Be the first to register for GAMA’s
groundbreaking leadership program.
Invest in the future. Leading From the Front is THE
must-attend GAMA program for frontline leaders
who are ready to inspire with innovation.
Develop strategic thinking. Leading From the Front
is a results-driven program that will build your business
through strategic execution, alignment and leadership.
Photo by Matthew Bridge
Master excellence with expert performance coaches. Find out
more at gamaweb.com/lff or email programs@gamaweb.com
CEOs, Firstline Leaders, Frontline Leaders Steve Jobs
Creating Marketing Personas.
19. He built something insanely great.
Leadership innovates.
Be the first to register for
GAMA’s groundbreaking
leadership program.
Invest in the future. Leading From the
Front is GAMA’s must-attend program for
frontline leaders who are ready to move
mountains.
Develop strategic thinking. Leading
gamaweb.com/lff
From the Front is a results-driven
program that will build your business
through strategic execution, alignment
and leadership.
Master Excellence with expert
performance coaches. Develop
competencies that are exhibited
by highly successful field leaders.
Shift from tactical to strategic.
Assess, enhance, and elevate core
business processes.
Walk in the Footsteps of Leaders.
The Leading From the Front Capstone
experience culminates on the battlefields
of Gettysburg led by the Gettysburg
Foundation.
Powered by the One Page Business
Plan® and McCauley & Company C.O.R.E.
Performance Coaching Model.TM
“Focus and simplicity.
Find out more at gamaweb.com/lff or You have to work
email programs@gamaweb.com hard to get your
thinking... simple.
Because once you
Photo by Matthew Bridge
get there, you can
move mountains.”
—Steve Jobs
Creating Marketing Personas.