Bob Zeni Case Studies

Bob Zeni & Associates works closely with clients to develop visual strategies that support branding and create compelling communications. One project involved creating a corporate-wide communications program for Baxter International to establish leadership expectations for 75,000 employees globally. The challenge was to create an engaging presentation that consolidated a large amount of information about shared values, competencies, and personal attributes in a way that was easy to use and conformed to Baxter's corporate identity.