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Title sequence: Designer Case
            Study
Digital Kitchen
While not being one specific title sequence
designer, Digital Kitchen have created many
capturing title sequences.
Founded in 1955, their main focus are the
connections between brands and consumers in
converging media.
Their work consists of design, motion graphics
and animation work.
A network that Digital Kitchen often work with is HBO. Though the
title sequence that I am going to be analysing is not a film, I feel
that HBO’s personal achievements make them different enough from
other networking sites that its plausible.
HBO were the first network that truly changed the television. They one
said ‘It’s not TV. It’s HBO.’ they brought good, original series to the TV .
They charged the viewers to have their channel so that they owned the
rights to play pretty much what they wanted when they wanted.
This really opened the narrow minds that were working in television
and made being a part of television something to be proud of, not
ashamed.
Digital kitchen worked closely with this show to create and interesting original title sequence.
At the time this show was being made, the topic it was based on was one of the hottest, Digital
Kitchen wanted to make the title sequence completely different from all of the new films and
series out that included similar themes and storylines.
They stated that they ‘sought to translate larger thematic struggles into seemingly found
Imagery from the real world’ and so they did.
True Blood Title Sequence: what
       makes it so good?

               Whilst still following the conventions of a
               Title sequence such as the names of all
               Actors, it still completely moves away from
               the typical imagery that you would expect to
               see in a vampire based series.




              It also shows you what kind of a place it will be set in
              And portrays New Orleans very well by using certain
              Images such as these to show the typical ‘red-neck’
              area.
The images such as the dead rat and the decomposing
fox show again the kind of people and town this will
Be set in. It hints at the gorier side to True Blood and
Slyly links in to Vampires.




   The use of religion is also unexpected but links into
   what the show will introduce to its audience and
   also sets a nice contradiction to the rest of the sex
   And gory based title sequence.
The sexual references not only link
into the rating of the show and one of its
themes but also the fact that HBO are
allowed to show it.
The way the images flash through fast
cuts only gives the viewer a taster of the
show itself.
Again shows a different side to the typical
Vampire story.

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case study into digital kitchen

  • 2. Digital Kitchen While not being one specific title sequence designer, Digital Kitchen have created many capturing title sequences. Founded in 1955, their main focus are the connections between brands and consumers in converging media. Their work consists of design, motion graphics and animation work.
  • 3. A network that Digital Kitchen often work with is HBO. Though the title sequence that I am going to be analysing is not a film, I feel that HBO’s personal achievements make them different enough from other networking sites that its plausible. HBO were the first network that truly changed the television. They one said ‘It’s not TV. It’s HBO.’ they brought good, original series to the TV . They charged the viewers to have their channel so that they owned the rights to play pretty much what they wanted when they wanted. This really opened the narrow minds that were working in television and made being a part of television something to be proud of, not ashamed.
  • 4. Digital kitchen worked closely with this show to create and interesting original title sequence. At the time this show was being made, the topic it was based on was one of the hottest, Digital Kitchen wanted to make the title sequence completely different from all of the new films and series out that included similar themes and storylines. They stated that they ‘sought to translate larger thematic struggles into seemingly found Imagery from the real world’ and so they did.
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  • 6. True Blood Title Sequence: what makes it so good? Whilst still following the conventions of a Title sequence such as the names of all Actors, it still completely moves away from the typical imagery that you would expect to see in a vampire based series. It also shows you what kind of a place it will be set in And portrays New Orleans very well by using certain Images such as these to show the typical ‘red-neck’ area.
  • 7. The images such as the dead rat and the decomposing fox show again the kind of people and town this will Be set in. It hints at the gorier side to True Blood and Slyly links in to Vampires. The use of religion is also unexpected but links into what the show will introduce to its audience and also sets a nice contradiction to the rest of the sex And gory based title sequence.
  • 8. The sexual references not only link into the rating of the show and one of its themes but also the fact that HBO are allowed to show it. The way the images flash through fast cuts only gives the viewer a taster of the show itself. Again shows a different side to the typical Vampire story.