Three secrets to app monetization success are to create hybrid free and paid models, monetize users with both advertising and paid approaches, and use powerful ad formats like rich media, launch ads, and exit ads. Additional secrets include choosing between owning ad sales directly or using ad networks, offering "frictionless" billing options that work on app stores and with mobile operators, and maximizing distribution across app stores and through original equipment manufacturer deals and paid distribution.
Like any business vertical, any branch of economy, the app business is driven by advertising. App discoverability is one of the main problems app developers are struggling with, along with retention. As an app developer or advertiser, you are most likely confronted with the question – what mobile advertiser partner to choose? Check out our ‘Landscape Snapshot’ of Top Mobile Advertising Platforms to find the right platform for your business.
BMW launched "The Hire" viral marketing campaign in 2001-2002 featuring short films starring Clive Owen promoting BMW cars. It was one of the earliest internet marketing attempts and consisted of 8 films directed by top directors. Season 1 focused on serious themes while Season 2 emphasized flash and fun using only the BMW Z4. The campaign was a major success, receiving over 100 million views and significantly increasing BMW's 2002 sales and dealer traffic.
A mobile app is a software application designed to run on smartphones, tablets and other mobile devices. They are usually distributed through app stores operated by the mobile operating system owner, like Apple App Store, Google Play, Windows Phone Store. Popular mobile apps include social networking apps, games, news/weather apps. Developing mobile apps faces difficulties like different mobile models/OS, spam messages, copyright issues, testing apps on different devices, unclear payment systems. Developers can make money from mobile apps by selling them on app stores and websites, cooperating with mobile operators and portals, promoting through fan pages and forums, or selling directly to organizations. Location-based services use a device's location to provide information services and increase social networking interaction
This document discusses the top 5 mobile ad networks. It lists MobileCore, Appflood, Admob, Adcolony, and Startapp. For each it provides a brief description of the payment model, advantages, disadvantages, and minimum payout amounts. The networks are evaluated based on fill rates, eCPM rates, and payout thresholds.
Three secrets to app monetization success are to create hybrid free and paid models, monetize users with both advertising and paid approaches, and use powerful ad formats like rich media, launch ads, and exit ads. Additional secrets include choosing between owning ad sales directly or using ad networks, offering "frictionless" billing options that work on app stores and with mobile operators, and maximizing distribution across app stores and through original equipment manufacturer deals and paid distribution.
Like any business vertical, any branch of economy, the app business is driven by advertising. App discoverability is one of the main problems app developers are struggling with, along with retention. As an app developer or advertiser, you are most likely confronted with the question – what mobile advertiser partner to choose? Check out our ‘Landscape Snapshot’ of Top Mobile Advertising Platforms to find the right platform for your business.
BMW launched "The Hire" viral marketing campaign in 2001-2002 featuring short films starring Clive Owen promoting BMW cars. It was one of the earliest internet marketing attempts and consisted of 8 films directed by top directors. Season 1 focused on serious themes while Season 2 emphasized flash and fun using only the BMW Z4. The campaign was a major success, receiving over 100 million views and significantly increasing BMW's 2002 sales and dealer traffic.
A mobile app is a software application designed to run on smartphones, tablets and other mobile devices. They are usually distributed through app stores operated by the mobile operating system owner, like Apple App Store, Google Play, Windows Phone Store. Popular mobile apps include social networking apps, games, news/weather apps. Developing mobile apps faces difficulties like different mobile models/OS, spam messages, copyright issues, testing apps on different devices, unclear payment systems. Developers can make money from mobile apps by selling them on app stores and websites, cooperating with mobile operators and portals, promoting through fan pages and forums, or selling directly to organizations. Location-based services use a device's location to provide information services and increase social networking interaction
This document discusses the top 5 mobile ad networks. It lists MobileCore, Appflood, Admob, Adcolony, and Startapp. For each it provides a brief description of the payment model, advantages, disadvantages, and minimum payout amounts. The networks are evaluated based on fill rates, eCPM rates, and payout thresholds.
Skyfall was financed by Metro-Goldwyn-Mayer, Danjag, Eon Productions and Sphere Studios with a $200 million budget. It spent heavily on marketing, partnering with Coca-Cola and using YouTube ads and an interactive website to promote it. Skyfall was financially successful, making $109.4 million internationally and $90.6 million domestically, and is still profitable through merchandising deals, cementing it as a successful James Bond film.
The document provides information about Kona Interactive, a mobile marketing company founded in 2005 that offers various mobile marketing solutions including SMS messaging, mobile apps, and mobile web to help companies interact with customers via their mobile phones. It describes Kona's services and technology platform, provides examples of mobile marketing campaigns the company has run, and outlines best practices for using mobile marketing.
This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: These tips from the front-lines are proven strategies that marketers can practice to ensure their mobile ad campaigns are set up for success.
The document discusses Greystripe, a mobile in-game ad network. It summarizes Greystripe's business model of generating revenue for game developers from in-game advertisements and reaching consumers for advertisers. It provides examples of ad implementations in games and profiles of Greystripe's audience and advertiser clients. Finally, it describes how to get started with Greystripe's SDK and contact information.
Mobile apps have become big business, with over 200 million apps downloaded by October 2008 generating $516 million in total revenue. The number of paid apps in Apple's App Store has grown to over 22,000, with an average app costing $4 to develop. Reaching the mobile market requires developing the right product - one that provides a delightful user experience tailored to specific mobile platforms and their audiences. Successful mobile products also continue to evolve over time to remain engaging.
This document discusses a solution called iMediaShare that allows for convenient access to online video content on TVs. It aims to address the problem of the lack of convenient access to online video on TVs by providing a better user experience for searching for and playing shows directly on televisions. The solution integrates with mobile websites and can be embedded into existing apps to provide access to millions of TVs for viewing online video content.
The document discusses effective mobile marketing and provides examples of mobile campaigns. It argues that mobile marketing has not reached its full potential and that effectiveness should be the objective, not just means or technology. It provides a case study of an Axe deodorant campaign in Japan that used a mobile app as part of the daily routine to increase product usage. The campaign was highly successful in raising awareness and repeat purchases. In conclusion, it states that a breakthrough global mobile campaign is still needed and that BBH aims to create this.
This document discusses monetizing mobile apps through advertising. It provides information on:
1) The three main steps to app monetization: developing ad-enabled apps, deploying them to global markets, and integrating ads using formats, placement, and SDKs/APIs.
2) Common ad formats like banners, full screen, and embedded; and placement options like at app launch/exit and during content transitions.
3) Tools for automating ad integration and considerations around how ads can impact the user experience.
4) How to generate revenue through different monetization models like cost-per-install, cost-per-click, and cost-per-thousand impressions.
This document discusses different types of media sector ownership and structures. It describes private ownership where a single company owns channels and gains all profits but also bears all debt. Public service relies on public funding through taxes and provides diverse content but could lose funding. Multinational companies serve multiple nations, gaining a wider audience but risking reputation if they struggle in one nation. Independent companies are not linked to others, gaining all profits but having no fallback if unsuccessful. Conglomerate ownership allows profits across media sectors but risks lack of control. Horizontal and vertical integration as well as cross-media convergence and synergy are also explained.
Give Mobile Users What They Want, Video Ads With Smaato, Digiday Publishing S...Digiday
This document discusses the growth of mobile video advertising and recommendations for mobile video ads. It notes that video ad spending is shifting to mobile as users prefer mobile video. It recommends that advertisers provide video ads that are tailored for mobile by being the right creative length and ensuring at least 50% of the ad is viewable on mobile. Sample charts show the projected growth of mobile video ad spending and how outstream video ads can work on the Smaato platform.
This monthly snapshot from October 2010 outlines Cars.com's advertising efforts to reach women car buyers, including sponsoring shows on NBC.com and ABC.com and placing banners and ads on various websites. It also discusses increased traffic to Cars.com and its related sites, such as a record number of views on its iPhone app. The document promotes an upcoming webinar about using mobile technology and applications to help dealers sell cars and announces the new PickupTrucks.com app.
The document outlines Shazam Advertising Specifications for a native 320x50 smartphone banner ad format. It specifies the dimensions, file size and format requirements, as well as available reporting metrics like impressions, clicks and CTR. It also lists targeting options by operating system, geography, dayparting and tag results. The ad format supports interactivity features like animation, tapping to call or download music, and linking to landing pages or apps.
This document provides specifications for mobile advertising on the Shazam app, including dimensions of 300x250 pixels, a maximum file size of 50KB, and the ability to include up to 3 animation frames. It lists available interactivity options like tapping to call or linking to external pages. The summary describes the placement as Shazam's highest performing clickable ad unit, appearing when a song cannot be identified or on track preview pages.
Myxer is the 9th largest mobile media site, delivering ringtones, wallpapers, apps and videos to millions monthly. It has over 5 million unique web visitors and 11.5 million unique mobile visitors monthly. Users spend over 11 minutes on site and Myxer delivers over 90 million mobile downloads per month. Myxer allows brands to target their audiences by attributes like age, location, carrier and interests to associate their brand with popular artists and mobile content.
Welcome to ArpuPlus !
ARPU is a telecommunication acronym stands for Average Revenue Per User and our company name pertains to our overall aim of boosting that figure for all wireless carriers (mobile network operators) across the world through premium services and offerings.
In today's highly competitive telecom industry, the keys to standing out lay in consistently providing only the finest services and most efficient solutions, while keeping up to date with the fast pace of the field's development and providing creative solution that exceed expectations.
For more:
http://www.arpuplus.com
https://twitter.com/ArpuPlus
http://www.facebook.com/ArpuPlus
http://www.youtube.com/watch?v=GsnaC0PwAY8
The document presents a new products presentation that includes several mobile applications:
1) A subscription-based mobile dictionary app that allows users to search words by voice or browse alphabetically.
2) An improved search engine for mobile that allows voice or DTMF search of songs, movies, and words.
3) A subscription travelogue app that provides information on holiday destinations in India organized by region.
4) A multi-level cricket trivia contest inspired by the World Cup inspired by the World Cup format.
5) An app to create and set customized ringback tones by editing songs.
6) Cell broadcast services to provide local theater listings and second hand sales notifications to subscribers.
The document discusses various types of mobile video and augmented services (VAS 2.0) including video calling, mobile TV, video on demand, participation TV, video surveillance, mobile karaoke, video push notifications, reality show access, user-generated content platforms, mobile advertising, video conferencing, video messaging, mobile radio, background music, multimedia messaging chains, multiplayer mobile gaming, internet security features, mobile content sharing, cloud storage and synchronization services, and personalized video ring tones. The services are proposed to generate additional revenue and increase subscriber loyalty for mobile network operators.
The document discusses various types of mobile video and augmented services (VAS 2.0) including video calling, mobile TV, video on demand, participation TV, video surveillance, mobile karaoke, video push notifications, reality show access, user-generated content platforms, mobile advertising, video conferencing, video messaging, mobile radio, background music, multimedia messaging chains, multiplayer mobile gaming, internet security features, mobile content sharing, cloud storage and synchronization services, and personalized video ring tones. The services are proposed to drive additional revenue and increase subscriber loyalty for mobile network operators.
The document provides information about a workshop on mastering mobile marketing in 2012. It discusses 17 principles of mobile marketing and provides tips for mobile advertising. Specifically, it discusses the growth of mobile advertising spending, the importance of targeting using location and third party data, and provides examples of mobile ad campaigns. The document emphasizes that mobile is not just another channel and recommends aligning mobile spending with time spent by target audiences on mobile.
Skyfall was financed by Metro-Goldwyn-Mayer, Danjag, Eon Productions and Sphere Studios with a $200 million budget. It spent heavily on marketing, partnering with Coca-Cola and using YouTube ads and an interactive website to promote it. Skyfall was financially successful, making $109.4 million internationally and $90.6 million domestically, and is still profitable through merchandising deals, cementing it as a successful James Bond film.
The document provides information about Kona Interactive, a mobile marketing company founded in 2005 that offers various mobile marketing solutions including SMS messaging, mobile apps, and mobile web to help companies interact with customers via their mobile phones. It describes Kona's services and technology platform, provides examples of mobile marketing campaigns the company has run, and outlines best practices for using mobile marketing.
This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: These tips from the front-lines are proven strategies that marketers can practice to ensure their mobile ad campaigns are set up for success.
The document discusses Greystripe, a mobile in-game ad network. It summarizes Greystripe's business model of generating revenue for game developers from in-game advertisements and reaching consumers for advertisers. It provides examples of ad implementations in games and profiles of Greystripe's audience and advertiser clients. Finally, it describes how to get started with Greystripe's SDK and contact information.
Mobile apps have become big business, with over 200 million apps downloaded by October 2008 generating $516 million in total revenue. The number of paid apps in Apple's App Store has grown to over 22,000, with an average app costing $4 to develop. Reaching the mobile market requires developing the right product - one that provides a delightful user experience tailored to specific mobile platforms and their audiences. Successful mobile products also continue to evolve over time to remain engaging.
This document discusses a solution called iMediaShare that allows for convenient access to online video content on TVs. It aims to address the problem of the lack of convenient access to online video on TVs by providing a better user experience for searching for and playing shows directly on televisions. The solution integrates with mobile websites and can be embedded into existing apps to provide access to millions of TVs for viewing online video content.
The document discusses effective mobile marketing and provides examples of mobile campaigns. It argues that mobile marketing has not reached its full potential and that effectiveness should be the objective, not just means or technology. It provides a case study of an Axe deodorant campaign in Japan that used a mobile app as part of the daily routine to increase product usage. The campaign was highly successful in raising awareness and repeat purchases. In conclusion, it states that a breakthrough global mobile campaign is still needed and that BBH aims to create this.
This document discusses monetizing mobile apps through advertising. It provides information on:
1) The three main steps to app monetization: developing ad-enabled apps, deploying them to global markets, and integrating ads using formats, placement, and SDKs/APIs.
2) Common ad formats like banners, full screen, and embedded; and placement options like at app launch/exit and during content transitions.
3) Tools for automating ad integration and considerations around how ads can impact the user experience.
4) How to generate revenue through different monetization models like cost-per-install, cost-per-click, and cost-per-thousand impressions.
This document discusses different types of media sector ownership and structures. It describes private ownership where a single company owns channels and gains all profits but also bears all debt. Public service relies on public funding through taxes and provides diverse content but could lose funding. Multinational companies serve multiple nations, gaining a wider audience but risking reputation if they struggle in one nation. Independent companies are not linked to others, gaining all profits but having no fallback if unsuccessful. Conglomerate ownership allows profits across media sectors but risks lack of control. Horizontal and vertical integration as well as cross-media convergence and synergy are also explained.
Give Mobile Users What They Want, Video Ads With Smaato, Digiday Publishing S...Digiday
This document discusses the growth of mobile video advertising and recommendations for mobile video ads. It notes that video ad spending is shifting to mobile as users prefer mobile video. It recommends that advertisers provide video ads that are tailored for mobile by being the right creative length and ensuring at least 50% of the ad is viewable on mobile. Sample charts show the projected growth of mobile video ad spending and how outstream video ads can work on the Smaato platform.
This monthly snapshot from October 2010 outlines Cars.com's advertising efforts to reach women car buyers, including sponsoring shows on NBC.com and ABC.com and placing banners and ads on various websites. It also discusses increased traffic to Cars.com and its related sites, such as a record number of views on its iPhone app. The document promotes an upcoming webinar about using mobile technology and applications to help dealers sell cars and announces the new PickupTrucks.com app.
The document outlines Shazam Advertising Specifications for a native 320x50 smartphone banner ad format. It specifies the dimensions, file size and format requirements, as well as available reporting metrics like impressions, clicks and CTR. It also lists targeting options by operating system, geography, dayparting and tag results. The ad format supports interactivity features like animation, tapping to call or download music, and linking to landing pages or apps.
This document provides specifications for mobile advertising on the Shazam app, including dimensions of 300x250 pixels, a maximum file size of 50KB, and the ability to include up to 3 animation frames. It lists available interactivity options like tapping to call or linking to external pages. The summary describes the placement as Shazam's highest performing clickable ad unit, appearing when a song cannot be identified or on track preview pages.
Myxer is the 9th largest mobile media site, delivering ringtones, wallpapers, apps and videos to millions monthly. It has over 5 million unique web visitors and 11.5 million unique mobile visitors monthly. Users spend over 11 minutes on site and Myxer delivers over 90 million mobile downloads per month. Myxer allows brands to target their audiences by attributes like age, location, carrier and interests to associate their brand with popular artists and mobile content.
Welcome to ArpuPlus !
ARPU is a telecommunication acronym stands for Average Revenue Per User and our company name pertains to our overall aim of boosting that figure for all wireless carriers (mobile network operators) across the world through premium services and offerings.
In today's highly competitive telecom industry, the keys to standing out lay in consistently providing only the finest services and most efficient solutions, while keeping up to date with the fast pace of the field's development and providing creative solution that exceed expectations.
For more:
http://www.arpuplus.com
https://twitter.com/ArpuPlus
http://www.facebook.com/ArpuPlus
http://www.youtube.com/watch?v=GsnaC0PwAY8
The document presents a new products presentation that includes several mobile applications:
1) A subscription-based mobile dictionary app that allows users to search words by voice or browse alphabetically.
2) An improved search engine for mobile that allows voice or DTMF search of songs, movies, and words.
3) A subscription travelogue app that provides information on holiday destinations in India organized by region.
4) A multi-level cricket trivia contest inspired by the World Cup inspired by the World Cup format.
5) An app to create and set customized ringback tones by editing songs.
6) Cell broadcast services to provide local theater listings and second hand sales notifications to subscribers.
The document discusses various types of mobile video and augmented services (VAS 2.0) including video calling, mobile TV, video on demand, participation TV, video surveillance, mobile karaoke, video push notifications, reality show access, user-generated content platforms, mobile advertising, video conferencing, video messaging, mobile radio, background music, multimedia messaging chains, multiplayer mobile gaming, internet security features, mobile content sharing, cloud storage and synchronization services, and personalized video ring tones. The services are proposed to generate additional revenue and increase subscriber loyalty for mobile network operators.
The document discusses various types of mobile video and augmented services (VAS 2.0) including video calling, mobile TV, video on demand, participation TV, video surveillance, mobile karaoke, video push notifications, reality show access, user-generated content platforms, mobile advertising, video conferencing, video messaging, mobile radio, background music, multimedia messaging chains, multiplayer mobile gaming, internet security features, mobile content sharing, cloud storage and synchronization services, and personalized video ring tones. The services are proposed to drive additional revenue and increase subscriber loyalty for mobile network operators.
The document provides information about a workshop on mastering mobile marketing in 2012. It discusses 17 principles of mobile marketing and provides tips for mobile advertising. Specifically, it discusses the growth of mobile advertising spending, the importance of targeting using location and third party data, and provides examples of mobile ad campaigns. The document emphasizes that mobile is not just another channel and recommends aligning mobile spending with time spent by target audiences on mobile.
The document provides an overview of mobile advertising, describing what it is, who the key players are, and how a mobile advertising solution works. It discusses how interact and Amobee provide a holistic, multi-channel mobile advertising platform that allows targeting of users based on profiles. The solution includes campaign management, reporting, and business intelligence tools to optimize advertising campaigns across various inventory types for mobile operators.
Specifics of Consumer attitudes towards Mobile advertising, including consumers from Macedonia, China and UK. Some literature review of forms and effects of mobile advertising.
Tuscany Social Strategy for tourism. London keynoteMirko Lalli
This document outlines a communication campaign called "Voglio Vivere Cosi'" to promote tourism in Tuscany, Italy. The 3-year campaign uses multiple channels including social media, airports, TV, and websites. It aims to communicate a sustainable way of traveling and Tuscany's identity, art, landscape and wellness. A social media team based in Florence will create and share content on platforms like YouTube, Google, and events in Tuscany to increase awareness, influence travel choices, and support the overall campaign goals through engagement and conversations. Performance will be measured using tools to analyze brand assessment, key performance indicators, and monitoring of user reactions.
I presented this review in May 2014 at the Messe Frankfurt Email marketing exhibition. It reviews 7 key areas of email marketing to improve detailed in our 7 Steps to Email marketing success guide.
5 Trends That Will Actually Revolutionize Digital MarketingAlex Cernatescu
My view of the top 5 socio-technological trends that will actually revolutionize digital marketing in the next 1-3 years. Also in the presentation you will find some examples of tradigital projects we did for some of our clients (the stands and digital kiosks).
The document introduces a new prepaid mobile offer called "iActive 3" aimed at youth customers in Iran. The key points are:
1. iActive 3 is targeted at 18-30 year olds, who make up 43% of the population, and will allow Tamin to compete with other operators for the youth market and gain market share.
2. The offer provides 3G services, video calls, mobile TV, unlimited internet on Thursdays and Fridays, and discounted call rates to friends, to meet youth customers' expectations of lower prices and more entertainment/communication options.
3. Customers can choose between three "Active" plans costing IRR 10,000, 20,
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)?
A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
Online marketplace analysis - Smart insights - dave chaffeyDave Chaffey
This document discusses analyzing the online marketplace for an organization called i-to-i. It covers:
1. Creating an internet-specific SWOT analysis and online marketplace map to understand key players.
2. Defining main customer types and personas for i-to-i based on preferences, behavior, and influencers.
3. Identifying relevant partners, competitors, and intermediaries like portals, affiliates, aggregators and blogs to benchmark against.
Avoiding the 10 most common mobile marketing mistakesDave Chaffey
In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mobile marketing mistakes and a 10 step plan to help marketers work through a mobile strategy. I hope these are helpful - if you want more depth - see the Smart Insights guide to developing a digital mobile strategy.
The document outlines Dave Chaffey's presentation on developing a winning digital strategy. It discusses how digital marketing can help businesses grow in 2014 and examines which tactics, such as content marketing, email marketing, and social media marketing, are most likely to drive growth. It also addresses how to assess digital marketing capabilities, the importance of having a strategy and plan, resourcing digital marketing efforts, managing change and skills, and focusing on innovation and optimization. The presentation provides examples from companies like ASOS and Debenhams to illustrate digital marketing concepts and strategies.
Crisp Media presents a Sneak Peek at Tablet Advertising for 2011. This presentation covers a market outlook, examples of real campaigns, best practices in ad design and tracking, tablet ad serving, and tablet ad formats.
EDS is a pioneer in location-based mobile advertising. It processes 100GB of location data per hour and analyzes 26BN bid requests daily. EDS specializes in TikTok marketing in Dubai through various ad formats like In-Feed Ads, TopView, and Branded Hashtag Challenges. It offers targeting options and promises to create and manage effective campaigns, providing reports. The document provides statistics on TikTok usage and costs for advertising placements in Saudi Arabia, UAE, and other markets.
Everything you Need to Know about Tablet AdvertisingCrisp Media
This document discusses tablet advertising. It begins with an overview of the tablet market, noting that the iPad currently dominates but Android tablets are growing. It emphasizes that tablet ads should be rich media that can be delivered across platforms using HTML. It also recommends following emerging standards like ORMMA. The document then covers best practices for publishers, such as integrating tablets and smartphones into a single ad serving system. It outlines how Crisp can help simplify ad operations through services like building ads, serving campaigns, and providing reporting.
Mobile data consumption is growing rapidly, driven by increased smartphone and tablet usage. Mobile internet traffic in India has exceeded desktop traffic. App developers can monetize their apps through various monetization strategies like ads, in-app purchases, and subscriptions. This document discusses strategies for integrating different ad formats into apps depending on the app's stage of adoption and competency level. It also introduces AdIQuity, a mobile ad network that provides solutions and support for app developers to effectively monetize through ads.
Stratoshear Technologies provides mobile marketing solutions using patent-pending technologies. They have partnerships with large mobile carriers in India, reaching over 120 million subscribers. Their offerings include mobile advertising platforms, notifications, and an ad network. Mobile phones in India have surpassed other mediums with over 600 million subscribers and close to 600 crore calls made daily, representing an opportunity for targeted mobile advertising.
Mobile advertising and marketing solutions provided by Sarmady.
These include:
- Messaging channels (SMS, MMS, PCM ad insertion, SMS DIalogue)
- Mobile Site and Apps Placements
- Mobile Site and Apps development
Creafi Online Media Mobile is an advertising agency specialized in mobile internet marketing. They offer personalized solutions focused on obtaining the best returns for advertising campaigns. Their team is dedicated to supporting each client and optimizing campaigns through continuous collaboration, reporting, and creative changes. Creafi has a global mobile advertising marketplace connecting publishers, developers, brands and consumers across 190 countries and managing over 2 billion monthly impressions. They provide detailed analytics and reporting to help optimize campaigns.
Active Release Techniques Digital Exposure Packagelonnieb
The document discusses various digital marketing and web development services offered by a company called ART including website design, social media management, mobile app development, translation services, and case studies of clients that achieved top search engine rankings. It also provides pricing options for early adopters of their services.
- AdIQuity is a mobile ads platform from Guruji.com, India's first search engine company, which has seen 6 billion impressions across 200+ countries.
- It offers a premium publisher offering that allows mobile publishers to segment their site/app inventory and manage multiple ad sources like direct sales ads and various ad networks.
- The platform provides a full functionality mobile ad server with tools for campaign creation, targeting, reports and an easy to use interface.
- AdIQuity is a mobile ads platform from Guruji.com, India's first search engine company, which has seen 6 billion impressions across 200+ countries.
- It offers a premium publisher offering that allows mobile publishers to segment their site/app inventory and manage multiple ad sources like direct sales ads and various ad networks.
- The platform provides a full functionality mobile ad server with tools for campaign creation, targeting, reports and an easy to use interface.
BuzzCity's Publisher Mobile Monetization Programme.
A brief introduction to BuzzCity, a leading global advertising network for mobile developers (apps / mobi sites), bloggers, and mobile responsive websites focusing on emerging markets, to market and monetize their traffic via advertising.
The document discusses interactive advertising opportunities on ITV platforms. It notes that 80% of UK homes now watch digital TV and audiences are becoming more engaged with interactive content. The objectives are to offer relevant advertising to suit client goals, increase brand touchpoints with viewers, and provide more engaging content. Options discussed include video on demand, web 2.0, mobile, and interactive TV ads ranging from simple graphics to immersive brand experiences. Case studies demonstrate high recall and interaction rates for campaigns.
The document discusses how technology has changed how people spend their time and transfer wealth through transportation, communication, music/movies, and retail. It focuses on how local advertising spending is shifting from print/TV to online, with $77 billion projected to move online in the next 10 years. For local businesses to succeed, it argues they need an online web presence through search engine optimization, social media, and mobile marketing. The AdzZoo solution provides these services starting at $200/month, much cheaper than hiring experts or doing it themselves.
The document discusses how technology has changed various industries like transportation, telecommunications, music/movies, and retail over time. It then focuses on how local advertising spending has shifted from traditional outlets like newspapers, TV, and mail to online platforms. Specifically, $155 billion was spent on local advertising in 2009 with only 7.3% online, but that number is projected to reach 50% spent online within 10 years. This represents $77 billion moving to online platforms. It argues that small, local businesses need to establish an online presence through search engine optimization, social media, and other digital marketing to capture this shift in spending, but many are lost on how to do so effectively and affordably. The document then describes the Adz
inMobi - Mobile usage in vietnam - MMA forum Vietnam - Oct 2013Phuong Phan
This document discusses InMobi, the world's largest independent mobile ad network. It highlights that InMobi partners with agencies across the entire mobile advertising ecosystem. It also notes that InMobi has local teams in Japan and Asia Pacific (APAC) and provides in-house mobile creatives. Several facts are presented about mobile usage in Vietnam, including that 70% of Vietnamese see mobile as their main way to access the internet and that mobile has the highest influence on purchase decisions. The document discusses how agencies can help audiences moving to mobile and provides examples of InMobi campaigns and formats for various objectives.
As WSOCTV.com\'s first dedicated "Internet Marketing Specialist" // I\'ve developed a two-part media kit that I feel very strongly about. Part One is an overview of the website, the audience, and the competition. Part Two is a true "Advertiser\'s Toolbox" that illuminates options available to my clients.
A.I.TOUCH HUB provides advertising tools and solutions to fulfill clients' needs. They have been in the internet advertising market since 2017 with an active team of 11 specialists. They have successfully run over 10,000 advertising campaigns in partnership with FISH Media HUB. Their tools include programmatic RTB, websites, video, social networks, and mobile platforms. They provide pre-roll and content roll placements on licensed video and news sites that receive over 3 million monthly users and 30 million monthly impressions. Their video division covers over 5 million monthly users and 50 million monthly impressions across various licensed video streaming sites. They provide case studies and performance metrics for different client verticals such as gaming, cosmetics, retail,
Millennial Media provides mobile advertising solutions and specializes in mobile advertising. Their technology powers mobile intelligence and insights. They have expertise in campaign management, reporting, and award-winning in-house creative services. Millennial Media has a global reach of over 1.25 billion impressions in the UK and 2.5 billion impressions in the EU across various content verticals like social networks and entertainment. They offer various mobile advertising formats and targeting capabilities.
Gumiyo provides a mobile platform strategy for automotive dealers and OEMs to reach customers through mobile devices. The platform has three tiers - Tier 3 targets OEMs directly, Tier 2 targets regional advertising associations, and Tier 1 targets individual dealers and groups. The platform allows dealers to extend their inventory online, integrate CRM tools, and track customer activity and advertising effectiveness throughout the purchasing cycle. Gumiyo also provides tools like Go Codes that allow print ads to link to mobile sites in order to engage customers.
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
2. AdRBTConcept Telecom Network Call Waiting to be answered Calling Party Ad continues to play till call answered Word of Mouth Promotion Called Party
3. Fine Print Targeting: Day Time Region/ Circle Daily Impression Probable: Gender Age Impressions heard for less than 5 sec are FREE of COST Uniform impressions burn across the day unlike TV/ Radio
4. Impact Uniform impression burn round the clock unlike TV / Radio Rated excellent for brand retention and mass viral activity Impressions heard for less than 5 seconds are free of charge Assurance for every impression played
5. Comparison Radio Mirchi Delhi Ad RBT Delhi Maximum probable reach over a period of 1 month – 35,00,000 Slot rate 1,500 per 10 second Rs 35,00,000 for a period of 1.5 months for a campaign Price per person/impression for Radio is approximately Rs 1 Maximum assured reach @ 10,00,000 Impressions in Delhi as per current base Slot rate 0.25 per 10 second per impression Same assured reach through Ad RBT At a price (8.75 Lacs) is which 4 times cheaper In a time ( 10 days) which is 10 times lesser
9. Handset Manufacturer Inventory Break Up Handset Targeted Ads: Example Samsung Omnia Total Network Inventory: 1 Billion Samsung Giorgio Armani & Galaxy S
10. Handset OS Inventory Break up Total Network Inventory: 1 Billion iOS – Apple’s OS RIM – Blackberry OS Android OS – Sony Ericsson
11. Application within Banner Banner loads on the site On click the Application opens The application loads
12. Back button at the top. Can be replaced with Close button to exit the app Step 1 – About the tour Step 1 - About the Tour Step 2 – Experience the Car (Video)
15. Expandable Banners with Skinning Skin overlaps the site Content for more focus on the advertisement Regular size WAP Banner Configurable background Skin Upon Click Expandable Banner
16. Cricket Scorecard Branding Scorecard Inventories: That’s Cricket and Cricket Nirvana Banner Inventories: Cricbuzz, Cricket Nirvana, That’s Cricket Estimated Impressions: 4-5 Million Handsets: All Operator: All OS: All Costs: TBA
17. MobiAdz Premium Network The most premium sites in the country including: News Business & Finance Channel: Moneycontrol (m.moneycontrol.com) IBN Live (m.ibnlive.com) Indian Express (m.indianexpress.com) Financial Express (m.financialexpress.com) Reuters (in.mobile.reuters.com) Oneindia (oneindia.mobi) Tech2 (m.tech2.com) Total available impressions : 100 mn/ Rate Card: 150 Gross CPM* Sports Cricket Nirvana (m.cricketnirvana.com) Cricbuzz (m.cricbuzz.com) That’s Cricket (http://cricket.oneindia.mobi) Total available impressions: 20mn / Rate Card: 100 Gross CPM* * Rates for regular banners
18. Other Click to Functionalities Click to Landing Page Click to Call Click to Lead Click to e-mail Click to download
19. MobiAdz Network Sites* IBN Live That’s Cricket Cricketnirvana Mobiluck Reuters India 160by2.com Communities & Social Networking Cricket & Sports Premium News *Sample & Indicative Site List