Goal.com is the largest football/soccer website in the world according to comScore, with over 6 million unique users. It has a global network of over 450 editors producing more football content than any other news organization. Traffic on the site is expected to at least double during the 2010 World Cup. The audience is majority male, ages 18-34, with high incomes. Goal.com has been successful in partnering with companies like Castrol and Sony to promote their products and integrate content.