InforMedia Sports is the first sports marketing research & consultation firm in the Middle East region. Info Media Sports provides consultation & research services in sports investment & sponsorship to a wide scale of clients including; commercial sponsors, advertisers, federations, governing bodies, right holders, clubs, leagues and TV channels. infoMedia services includes, commercial auditing, documentation, Market Research, strategic planning, Media & Advertising research and information services in the field of sports marketing & investments.

1. “Pro Grow Sports Investments”
October 2013
Solutions for Investments in
Sports & Sponsorship
Research Samples
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2. Info/Media_Sports “INFO, n. long
form: information: A collection of
related data. , “Media, n. plural of
medium: Formats for presenting
information “Sports, n. plural sports:
athletic activity that uses physical skills,
often competitive, Sports competitions
are partially financed by sponsors
financially or through the provision of
products or services for promotional
purposes and as a communication tool
to generate publicity, gain media
exposure, and obtain access to a wider
audience” Wikipedia
v. 1. A company
dedicated to best practices in Sports
& sponsorship information services.
2. A system for increasing return from
sports sponsorship opportunities,
reducing waste & measure ROI .3. A
company offering the latest in media
information services & logo exposure
recognition technology. 4. An
INFOMEDIA B.V Service

3. Message From IMBV Team
As Middle East leading sports marketing research Firm,
assumes responsibility for sports communication planning
requirements in the region. And Our Mission since our inception
was to create tools that bring accountability in the planning,
control and development of sports communication in the Middle
East region. And Within this scope of our Sports marketing
research service, we worked hard for more than 5 years to
develop a versatile range of decision-making tools for sponsors,
advertisers, Clubs, and events right Holders to help and supports
them in their business & communication activities planning,
Implementation & evaluation process.
“Welcome to a New Era in Sports Marketing Planning & Evaluation”

4. Planning & Control Instruments

5. Value & Usage of Our services
• Our researches are fundamental for efficient planning for sports
sponsoring as well as a useful controlling instrument for the measuring the
efficiency and impact of sport sponsoring.
• Our researches Provides information that is used as a Planning, controlling &
evaluation instruments for clients using sports as a media and communication
tool with criteria which permit comparison & ranking and are analogous to
those used in classical media planning and evaluation.
• Our researches Evaluate sponsoring engagements that leads to optimization
• Our researches Measures the media presence & exposure of advertising media
(clubs, events, leagues…) and advertising vehicles (panels, shirts) and
associate the results with Monetary value.
• Our researches is the only source in the region that Determine and credit the
sports broadcast- sponsorship-performance values in the Middle East region
• Our researches Certificates and document Sports Media & Vehicles Media
performance through our rating Report.

8. Started in Egypt 2007 for serving different Stakeholders involved in the
business of sports & Communication in the Middle East & Africa
Region.
Our Goal– Produce & Provide All Sports Marketing & Media
Information from one single source to different stakeholders in the
sports marketing industry.
Our services cover Sports Media Coverage auditing, Sports Marketing
consulting, Strategic marketing research, Strategic planning, Copy rights
Auditing, Sports Marketing Media research and information services.

9. Our Key clients groups
• Commercial sponsors
• Media & advertising agencies
• Sports Marketing Companies
• Clubs and leagues
• Competitions & major Events
• Sports governing bodies

10. Syndicated Services
AD HOC Services
And More…………………
Services

11. • SportsFORT™
Sports Media Monitoring, Syndication
Archiving
• SportsREACH™
Sports Audience Research
• SportsSee™
Sports Sponsors Exposure Measurement
• SportsV™
Sports Exposure Evaluations (CPT,
Advertising Value)
Syndicated information services are designed to provide meaningful and relevant
general information to our clients in a timely manner; however, it can also include
specific information according to clients requests to give them sense of their own
activities.

12. 0:08:02
0:03:23
0:02:37
0:02:01
0:00:00
0:01:26
0:02:53
0:04:19
0:05:46
0:07:12
0:08:38
Egyp1an
League
Arab
Federa1on
Cup
African
Champions
League
Asian
Champions
League
Source: InfoMedia Sports (Egypt Sports Broadcast Coverage Survey, April 2013)
Egypt
Sports
Events
Broadcast
Coverage
In
News
-­‐
Egypt
Terrestrial
Channels
-­‐
W1,
April
2013
HH:MM:SS

13. Egypt
League
Team’s
Share
of
News
TV
Coverage
-­‐
Week
1,
April
2013
Telephonat
Bani
Sweif
10%
Wady
Degla
10%
Haras
El
Hedoud
10%
Ghazl
El
Mahallah
10%
Daklia
9%
Petrojet
9%
Al
EEehad
El
Sakandary
8%
El
Entag
El
Harby
8%
Ahly
8%
Makasa
8%
Al
Mcaloon
5%
IEhad
Al
Shorta
5%
Source: InfoMedia Sports (Egypt League Survey, Week 1, April 2013)
Egypt

14. Egypt
League
Team’s
Broadcast
Coverage
in
News
-­‐
Week
1,
April
2013
0:01:40
0:01:40
0:01:35
0:01:35
0:01:30
0:01:30
0:01:14
0:01:14
0:01:13
0:01:13
0:00:50
0:00:50
0:00:00
0:00:17
0:00:35
0:00:52
0:01:09
0:01:26
0:01:44
0:02:01
Telephonat
Bani
Sweif
Wady
Degla
Haras
El
Hedoud
Ghazl
El
Mahallah
Daklia
Petrojet
Al
EEehad
El
Sakandary
El
Entag
El
Harby
Ahly
Makasa
Al
Mcaloon
IEhad
Al
Shorta
Egypt
Source: InfoMedia Sports (Egypt League Survey, Week 1, April 2013)
HH:MM:SS

15. Sports
Broadcast
Coverage
in
News
-­‐
UAE
Sports
Channel
(By
Sport
Type)
-­‐
W1,
April
2013
1:04:14
0:16:13
0:10:25
0:04:31
0:03:30
0:01:32
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
1:04:48
1:12:00
Soccer
Basketball
Equestrian
Tennis
Handball
Rally
Source: InfoMedia Sports ( UAE Sports Broadcast Coverage Survey, Week 1, April 2013)
UAE
HH:MM:SS

16. Sports
Events
Broadcast
Coverage
In
News
–
UAE
Sports
Channels
-­‐
W1,
April
2013
0:33:30
0:10:48
0:10:25
0:09:34
0:09:16
0:06:39
0:04:45
0:04:31
0:03:30
0:03:15
0:02:05
0:01:32
0:00:35
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
UAE
Pro-­‐
League
Bundesliga
Shaqab
Endurance
NBA
Champions
League
UAE
League
Basketball
Dutch
league
Miami
tennis
Championship
UAE
League
Handball
Arab
FederaZon
Cup
UAE
League
first
class
European
Rally
Crosse
Car
Al
Ain
InternaZonal
Championship
for
Youth
Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)
UAE
HH:MM:SS
Eredivisie

17. Sports
Content
Offer
In
Abu
Dhabi
Sports
TV
According
to
Production
origin
–
Week
1,
April
2013
Local
Content
75%
InternaZonal
Content
23%
Regional
Content
2%
Local
Content
InternaZonal
Content
Regional
Content
Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)
UAE

18. TV
Sports
Offer
in
Abu
Dhabi
Sport
Channel
by
Event
–
Week
1,
April
2013
World
Professional
Jiu
Jitsu
Championship
46%
GCC
Championship
for
Youth
Volleyball
17%
Al
Ain
InternaZonal
Championship
for
Youth
11%
Abu
Dhabi
Desert
Challenge
9%
Asian
NaZons
Qualifiers
9%
Olympics
London
2012
8%
Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)
UAE

19. UAE
Pro
League
Team’s
Broadcast
Coverage
Ranking
Share
of
TV
Coverage
-­‐
Week
1,
April
2013
Source: InfoMedia Sports (UAE Pro League Survey, Week 1, April 2013)
UAE
Ranking
Team
Broadcast
Time
(HH:MM:SS)
Share%
1
AlShabab
16:43:49
12.91
2
AL
Nasr
12:25:21
9.58
3
Bany
Yas
12:24:53
9.58
4
Ahly
(UAE)
12:19:01
9.50
5
Al
Ain
10:55:13
8.42
6
El-­‐Wehda
9:27:07
7.29
7
Ajman
9:13:55
7.12
8
Al
Jazeera
7:45:53
5.99
9
Dibba
Al
Fujairah
7:38:46
5.90
10
Al
Dhafra
7:34:54
5.85
11
Dubai
7:30:55
5.80
12
Al
Wasl
6:17:33
4.85
13
Ethade
Kalbaa
5:28:54
4.23
14
Elshaab
3:51:24
2.98

20. UAE
Pro
League
Team’s
Share
of
News
TV
Coverage
-­‐
Week
1,
April
2013
Al
Ain
21%
Ahly
(UAE)
20%
Elshaab
8%
Dubai
7%
Dibba
Fujairah
6%
Ajman
6%
AlShabab
6%
El-­‐Zafra
5%
Ethade
Kalbaa
5%
El-­‐Nasr
4%
El-­‐Wehda
3%
Al
Jazeera
4%
Alwasl
3%
Bany
Yas
2%
Source: InfoMedia Sports (UAE Pro League Survey, Week 1, April 2013)
UAE

21. UAE
Pro
League
Team’s
Shirt
Sponsorship
By
Business
Category
–
April
2013
UAE
Governmental
Services
20%
Banking
Services
14%
Investment
group
14%
Petrolim
company
10%
Professional
Services
7%
Industrial
Services
7%
property
developer
7%
Aerospace
3%
AutomoZve
3%
Hotels
3%
onshore
faciliZes
3%
Entertainment
3%
Trade
Fair
3%
Beverage
3%
30+
Brands
Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey, April 2013)

22. UAE
Pro
League
in
Stadium
Share
of
Advertising
Expenditures
-­‐
By
Business
Category
April
2013
UAE
Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey,
April 2013)
17.3
13.8
10.2
9.3
8.9
8.4
7.1
5.3
2.7
2.7
2.7
2.7
2.2
2.2
1.8
1.3
0.9
0.4
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
85+
Brands

23. Top
10
Brands
Share
of
Advertising
Expenditures
(
Stadium
Advertising
)
UAE
Pro
League
-­‐
April
2013
UAE
eZsalat
18%
ADIB
16%
nike
14%
AUDI
12%
osn
12%
sport360.com
12%
fantasy.proleague.ae
5%
BOREALIS
4%
CEPSA
4%
Almasraf
3%
Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey, April 2013)
Base: Top 10 Brands

27. Tel:
+02
(0)
3895
45
03
Mob:
+02
(0)
12
1111
79
21/22
www.infomediasports.com
Email:info@infomediasports.com
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28. Thank
you
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