Presentation of social media for businesses

1. Social Media
for business
DeJeanWalker

2. Social media
 Social media is a computer-based
technology that facilitates the
sharing of ideas, thoughts, and
information through the building
of virtual networks and
communities. By design, social
media is Internet-based and gives
users quick electronic
communication of content.
This Photo by Unknown Author is licensed under CC BY-NC

3. Common
Features
1. Social media are internet-based applications
2. Users generate content such as comments,
photos, videos and data generated through all
online interactions of social media
3. Users create service-specific profile for the
website that are designed and maintained by the
social media organization
4. Social media facilitate the development of online
social networks by connecting a user’s profile with
those of other individual groups

4. Advantages of social media for business
1. Connectivity
2. Education
3. Information & Updates
4. Promotion
5. Business reputation improvements
6. Helps in building communities

5. Social Media
Marketing
Social media marketing uses social media portals to
create a positive influence on consumers or business
customers toward an organization
Brands
Goods and services
Public image
Website

6. Why
businesses and
marketers turn
to social
media?
Social media has quickly grown to be an important tool for
marketers to
1. Build relationships with customers
2. Strengthen brands
3. Launch new products
4. Enter new markets
5. Boost sales
Consumers are connecting with retailers, restaurants, travel and
entertainment firms, financial companies, and other businesses via
social media