Case study
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This document contains validation reports and case studies from Demandesk. The reports show validation percentages for mobile app installation campaigns ranging from 60% to 100%. Case studies highlight campaigns for Yupp TV and Awok.com that used cost per install campaigns through Demandesk to increase app installs and traffic. Both clients reported all installs provided by Demandesk were 100% validated, meeting their key performance indicators.
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Focus is programmable communications. Special themes on conversational intelligence, identity and fraud, open source, and quantum computing.
There’s no registration, content is freely available. Everything will be posted on the agenda: https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
Presentations are pre-recorded, released one per day through May 2021.
Q&A is in the comments section of the weblog devoted to each presentation. Please ask questions.
In 2021 across the main programmable communication categories, total revenue is $75B+
UCaaS ($33B), 5%
CCaaS ($18B), 20%
CPaaS ($11B), 36%
Business Messaging ($6B), 30%
Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), 60%+
Automation tech ($6B with TAM of $30B), 60%+
Twilio (and many others) do programmable communications
CPaaS (think atomic APIs), business messaging (SMS, IP, email), aggregation, authentication, SIP trunking, CCaaS, automation tech, IoT, and much more…
Doing telecoms/communications in a web way is changing the market now and into the future, different trajectory to telcos
SMS and voice will remain in rude health
Social messaging is necessary, but it only part of the answer
Recognize it’s a smartphone (voice, camera, browser, messaging)
Wholesale consolidation will continue and margins will be squeezed (in the medium to long term)
Applications are necessary for margin growth
Application focus will move into conversations, insight, and customer experience (customers get to what they want faster)
In 2021: UCaaS ($33B), CCaaS ($18B), CPaaS ($11B), Business Messaging ($6B), Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), Automation tech ($6B with TAM of $30B) – $75B+ in 2021.
It’s a smart phone: voice, messaging (SMS and IP), camera (video and pictures), browser (signing documents, all your online processes), all the contextual information about the device and the user.
Unprecedented consolidation through 2020 into 2021, mainly within programmable communications. We’re going to see in the coming years are more enterprise / web companies joining this spree. Will Okta need more than 2FA for mobile authentication?
Think of Programmable Communications as telecoms done in a web way. Question: are telcos or enterprise/web companies more likely to act fast?
Programmable Communications will continue to live in interesting times, even after the pandemic!
My weblog: https://alanquayle.com/blog/
CXTech newsletter, weekly programmable communications news with opinion
TADSummit weblog: https://blog.tadsummit.com/
All the TADSummit content, videos, slides, and reviews
TADSummit Agenda
https://www.tadsummit.com/2020/emea_americas/agenda-emea-americas/
https://www.tadsummit.com/2020/asia/agenda/
https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
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On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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Case study
- 2. Validation Reports ( CPI ) Campaign Name Validation% DTC ( Travel ) 100% Elablez ( Ecommerce ) 100% Superfast ( Game ) 60% Namshi ( Ecommerce ) 90%
- 3. Reports 0 5000 10000 15000 20000 25000 30000 35000 Namshi DTC Superfast Elablez No of Installs Validation s
- 4. Validation Reports ( CPI ) Campaign Name Validations% Awok ( Ecommerce ) 100% Phone Pay ( Banking & Finance ) 80% Yupp TV ( Entertainment ) 100%
- 5. Reports 0 50000 100000 150000 200000 250000 300000 Awok Phone Pay Yupp TV No of Installs Validations
- 6. Validation Reports ( CPL ) Campaign Name Validation% Danube Properties 100% Dubai Properties 60% to 80% Mercedes 70% to 80% Citi Bank 60% to 70%
- 7. Case Study ‘Yupp Tv’ CLIENTS KPI Increase the number of installs to have higher traffic in the App. Quality install to ensure good ROI. SOLUTION PROPOSED CPI (Cost Per Installs) Campaign to meet clients KPI RESULTS Mobilogi Technologies provided > 1 lakh installs. Clients reports suggested that all the installs provided by us were 100 % validated
- 8. Case Study ‘Awok.com’ CLIENTS KPI Increase the number of non incent installs to have higher traffic on their App. Quality install to ensure good ROI. SOLUTION PROPOSED CPI (Cost Per Installs) Campaign to meet clients KPI RESULTS Mobilogi Technologies provided > 75000 non incent installs. Clients reports suggested that all the installs provided by us were 100% validated
- 9. Reports