This document summarizes presentations from six social media professionals from different Utah institutions on how they use social media to achieve their goals. Each presentation highlights a different strategy and example of success, such as using social media in admissions to appeal to prospective students, engaging the community at a non-traditional university, bolstering the academic reputation of a university through media relations, targeting parents as the main audience at a K-12 school, increasing visibility and awareness at a community college, and leveraging hashtags to participate in healthcare discussions. The takeaways are that the examples show very different social media strategies can be successful and that collaboration within an organization is important.

1. TWEET, LIKE, PIN AND FOLLOW
Making Social Media Work forYOU

2. FINDINGYOUR PLACE

3. OUR GOALSTODAY
• Showcase some cool results that we’re seeing
• Demonstrate how we are achieving those results through
deliberate, up-front strategy
• Inspire you with some ideas of how social media can work
for YOU ... no matter your role or circumstance

4. FIRST OF ALL ...
• Who are we?

5. (SLIDE FOR EACH PERSON)

6. WHO ARE WE?
• 6 social media professionals at Utah institutions
• 2 at public universities
• 2 at private universities
• 1 at a community college
• 1 at an independent K-12 school
• Housed in admissions, web communications, media relations and public affairs

7. WHO ARE WE?
• While all of us have social media woven into our job
description in some way, the way we use social media on a
day-to-day basis is quite different
• Different assets
• Different cultures
• Different goals

8. (NOW GO INTO 5 MIN
PRESENTATIONS)

9. APPEALINGTO PROSPECTIVES
AT WESTMINSTER
• Social media run out of admissions office
• End goal is always to appeal to prospective students
• Graduating class 2012 example

10. CREATING COMMUNITY AT
WEBER STATE
• Engage, not sell
• Create community in a traditional sense at a nontraditional
school
• Finals survival kit example

11. SPREADING DIGITAL
INFLUENCE AT BYU
• Everyone knows that BYU has a football team and is owned
by the LDS Church, we’re using social media to bolster the
academic reputation
• Using social media in a media relations function
• Love and chores example

12. KNOWINGYOUR AUDIENCE
AT ROWLAND HALL
• Most of the school’s followers are parents
• Targeting social media campaign in the near future
• Triple Crown wrestler example

13. GETTING RECOGNIZED AT
SLCC
• Major goals are visibility and awareness
• Big focus on centralizing the SLCC presence, eliminating all the
fringe pages
• (example of a success?)

14. U OF U HEALTHCARE USING
HASHTAG POWER
• Reputation management goals
• Using hashtags to leverage healthcare discussion
• International surgeons conference example

15. TAKEAWAYS
• 6 strategies, 6 successes ... all very different
• All of the examples shared had some sort of internal
collaboration or information sharing that happened
• You may not manage a social media account yourself, but you
could collaborate with those who do on your next project
(familiarize yourself with their goals first, make sure you’re on
the same page)