Here is the CSR Mix ( Corporate Social Responsibility) framework, which I have designed. There exist a clear relationship between social and financial performance. CSR strategy helps an organization's mission as well as a guide to what the company stands for to its stakeholders, such as employees and consumers.

1. Reputation & Responsibility
Ville Vartiainen - 2015 CSR
Case: How to create smart communication
and implement dialogue and CSR reporting
practices with key stakeholders?

2. How To Meet The Values, Value Proposition And Commit The
Sustainability?
Ville Vartiainen - 2015 CSR

3. Sustainability in a nutshell
Ville Vartiainen - 2015 CSR
CSR Philosophy
Company’s values and
value proposition
Customers
Employees
Investors
and
financier
Governments
and
regulators
Business
partners
Direct
stakeholders
Environmental
groups
Competitors
RegulatorConsumer
groups
Analysts Media
Shareholders
Communities
Indirect stakeholders
Sustainability
CSR Policy
CSR
In harmony with
Society
Concern
for the
environment
Fair Corporate
activities
Respect
for people
Industry and
trade
associations
Academic
institutions
NGOs
Inter-
governmental
organisations
Unions
Adapted from: Fujikura CSR promotion system (2015).

4. Creating CSR MIX
Corporate Social Responsibility
Ville Vartiainen - 2015 CSR

5. Business
activities
- TRUST -
Financial
performance workplace
Innovations
Visible &
Effective
Quality
Governance
Profits
CSR Mix
Core: building TRUST
Ville Vartiainen - 2015 CSR

6. Business
activities
- TRUST -
Financial
performance workplace
Innovations
Visible &
Effective
Quality
Governance
Profits
CSR Mix
1. Layer: direct shareholders
Ville Vartiainen - 2015 CSR

7. Business
activities
- TRUST -
Financial
performance workplace
Innovations
Visible &
Effective
Quality
Governance
Profits
- Impacts -
CSR Mix
2. Layer: impacts
Ville Vartiainen - 2015 CSR

8. Workplaceenvironment
workplace
Innovations
Visible &
Effective
Quality
Governance
Profits
- Impacts -
Business
activities
- TRUST -
Financial
performance
CSR Mix
3. Layer: CSR dimensions
Ville Vartiainen - 2015 CSR

9. Workplaceenvironment
workplace
Innovations
Visible &
Effective
Quality
Governance
Profits
- Impacts -
- Indirect stakeholders -
- Engagement -
- Dialogue -
Business
activities
- TRUST -
Financial
performance
CSR Mix
4. Layer: stakeholders engagement
Ville Vartiainen - 2015 CSR

10. Workplaceenvironment
Business
activities
- TRUST -
Financial
performance
Health
Education
Subsistence
GHGs
emission
Payroll
Investments
Intangibles
Community
cohesion
Taxes
Waste &
Recycling
Energy
Water
&
Land
Public
fees
Diversity
Profits
workplace
Innovations
Visible &
Effective
Quality
Governance
Profits
- Leadership –
- Impacts -
- Indirect stakeholders -
- Engagement -
- Dialogue -
5. Layer: dialogue, reporting and metrics
Ville Vartiainen - 2015 CSR

11. Workplaceenvironment
Business
activities
- TRUST -
Financial
performance
Health
Education
Subsistence
GHGs
emission
Payroll
Investments
Intangibles
Community
cohesion
Taxes
Waste &
Recycling
Energy
Water
&
Land
Public
fees
Diversity
Profits
workplace
Innovations
Visible &
Effective
Quality
Governance
Profits
- Reputation -
- Leadership –
- Impacts -
- Indirect stakeholders -
- Engagement -
- Measurements -
- Dialogue -
CSR Mix
6. Layer: Reputation
Adapted from Fombrun (1996) and PwC (2014)

12. …And Where Are We At The Moment?
Ville Vartiainen - 2015 CSR
Source: Management Institute (2015)

13. Ville Vartiainen - 2015 CSR
Ville Vartiainen
About me: about.me/vvartiainen
LinkedIn: fi.linkedin.com/in/vvartiainen
Twitter: twitter.com/villevar
Strategist | Game Changer | Digital Executive
Award-winning e-commerce professional.
Seeking points for operations, which improve value for customers
and contribute to a company’s competitiveness.
Key: identify the company's Unique Competitive Space and drive change.