This document provides information on maximizing phon-a-thon programs with automated calling systems. It discusses High Point University and UNC Greensboro's experiences implementing automated calling systems, including training programs, operations, and statistics. Key benefits of automation include increased efficiency, advanced technology, reduced paperwork, improved quality, and enhanced reporting capabilities like segmentation and calling pools. Challenges include caller retention, database management, and changing telecommunications landscapes. Opportunities exist in recurring gifts, credit card donations, matching gifts, and collecting updated donor information.