Case Analysis – Google Essay

Case Analysis вЂ“ Google Essay
Sample Case Analysis – Google
22–BA–5080–002
Summer Semester, 2013
SUMMARY
One of the major drivers of future success for both Google and Microsoft is the ability of both companies to use software applications to "drive
eyeballs" to advertisers. Each company is positioned differently in this regard. Microsoft has a sizable, mature installed base of app users, but the
company's business model is currently focused on selling these apps as a consumer product to users, rather than on advertising. Google, by contrast, has
been focused for some time on utilizing its industry–leading search engine and a growing, yet less mature, base of other apps to drive eyeballs to
advertisers. Both Google and Microsoft have to reckon with major...show more content...
To try to change its culture in ways which support the company's strategic goals, Microsoft is focusing on employee career development models.|
Leadership| "Focus on the user and all else will follow", "Democracy on the web works", & "You can make money without doing evil".
Company's executive leadership has some strong ethical views about how the company wants to compete.| TBD – could be buried in case or found
using B&E library resources.|
Positioning Tools
Market Sizing
Google – Select Applications| Product/service| Scholarly Searcha| Calendar| YouTube| Country/region/locality| USA| Cincinnati Tri
–State Area| Europe|
Customer profile (in this case, the type of customer to whom advertisers are marketing)| Tenure–track faculty ($75–150k salary, $5,000 annual travel
budget, desire to combine conference & personal travel)| Financial services professionals ($50–$150k salary, $200 monthly night life budget,
desire to have fun while meeting potential clients)| Former exchange students ($25–50k salary, $1,000 available for new laptop purchase, need to
purchase new laptop for grad school)| Demographics & Economic trends| 8.6 million education professionals X 8.5% = 730,500 higher Ed
professionals X 50% = 365,250 faculty| TBD – depends on numbers in B&E library resources| TBD – depends on numbers in B&E library
resources| Market size estimate| 365,250 faculty X$5,000 travel

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Essay on Google
Google
Google is named after the mathematical term "googol," defined as the value represented by a one followed by 100 zeros. Google is the leading
Internet search engine; its primary service is offering consumers targeted search results which is selected from more than 8 billion web pages. Larry
Page and Sergey Brin, both Stanford dropouts, created the Google search technology from a school project. The site offers search results in more than
35 languages and attracts an audience of more than 380 million people worldwide.
When Google entered the online search market, Yahoo was the market leader. In a short time span, Google has become the best search engine by
cutting into the market share of Yahoo and other players. Its innovative...show more content...
Microsoft and Yahoo, both are continuously investing heavily in search technology and in gaining the market share.
2.Google is operating in an oligopoly industry with few competitors like Yahoo and MSN. Thus, with low differentiation within the search engine's
result it can become difficult for Google to retain its users. Yahoo and MSN are also launching their own search engines and targetedadvertising
systems; Google is locked in a race to develop new search tools to attract users and to expand its advertising networks.
3. Google listed click fraud as one of the potential "worries" that can affect its revenue. In fact, Google admitted to regularly paying refunds because
of click frauds. Click fraud occurs a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for
the purpose of generating an improper charge per click in pay–per–click online advertising. For example: Network click fraud – you host Google
AdSense advertisements on your own personal website. Google pays you every time someone clicks on its ad on your site. Its fraud if you sit at the
computer and repeatedly click on the ad or write a computer program that repeatedly clicks on the ad. That kind of fraud is easy for Google to spot,
so the clever network click fraudsters simulate different IP addresses, or install Trojan horses on other people's computers to generate the fake clicks.
Strategic Recommendations and

Environmental Analysis of Google
Environmental Analysis of Google
Introduction Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way
in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "
Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time,
this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and
the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is
followed by a summary of the research and important findings in the conclusion.
Review and Analysis
External Environment General Environment. Today, Google, Inc. (hereinafter "Google" or "the company") competes in the global technology industry
where in holds a leading position. The company remains committed to "improving the ways people connect with information" (Form 10–K, 2012, p. 3).
The general environment in which the company competes is characterized by rapid growth as well as industry convergence as existing technologies
and platforms are stretched to their limits (Hitt, Ireland & Hokisson, 2011). In this environment, Google has emerged as the major actor that is
modeling the way for others. For

Google 's Objectives Of Google Essay
Google's Objectives
Google's main focus is to push the limits of existing technology to provide a fast, accurate and easy–to–use service that anyone seeking information can
access. Google has been focusing on providing the best user experience possible. Its key ingredients are relevance, comprehensiveness, freshness and
speed providing users with best possible result.
Google wants to have an improved infrastructure to make their engineers more productive. They want to expand the workforce for anticipated growth,
expand further into international markets, and continue developing new products.
Google wants to push their ad system since they take it very seriously. In addition, support thousands of advertisers to use Google's AdWords program
advertising.
It also focuses on innovation and make sure that their tools are running everywhere. Similarly, competitor like Apple, Facebook has been attacking
Google from all side so they focus on development and research to bring new products to users.
Google have also financial objectives to promote their products and services on the web. Google has been investing a lot these past years. Therefore,
one of its financial objectives is to increase its Return on capital employed. Furthermore its main source of income is advertisement where a
company's website pays google certain amount of money whenever their website is clicked. Therefore, Google has to increase the cost per click in
order to increase their revenue.
Motivation Theories

Google Essay
Google
The name Googol was founded by a gentleman named Milton Sirotta. Mr. Sirotta was the nephew of an American mathematician named Edward
Kasner (Google, 2004, 1) The company name Google was created in reference to the actual number googol which is represented by a number followed
by 100 zeroes. The meaning behind the company's name was to reflect the companies mission to organize immense amounts of information available on
the web(Google, 1). In 1995 Google was created by two young men, Larry Page and Sergey Brin. Mr. Page and Mr. Brin met while attending Stanford
University as graduate students (Google, 1). Google lure has it that Mr. Page and Mr. Brin argued all the time about everything, but seemingly found
that they had...show more content...
Even still, Google accounts for 75% of external referrals to most websites. Webmasters are lining up to bid on search words and position on search
hit lists. Get on the wrong side of Google,Inc. and you may find yourself penalized by Google and traffic suddenly disappears.
We certainly cannot talk strengths without addressing the financial successes the company has enjoyed in the last few years. When Google, Inc. filed
to go public last year, speculation ended about the company's profitability. They generated over $960 million in revenue in fiscal 2003 and posted
$105 million in net profit. That was the third consecutive year of profitability for Google. In the first quarter of this year, the company earned almost
$390 million in revenue and posted a $64 million profit. Google generates 95 percent of its revenue from advertising, which it shares with its
distribution partners such as America Online that use its search index. Advertisers buy keywords that launch small text ads next to search results.
Advertisers pay the amount they bid for the terms but only if someone clicks on their ads.
2. Weaknesses.
As is often the case with successful companies, it is easy to become enamored with what made you successful in the first place. In Google's case, that
would be search advertising. It was intense concentration on search ads that took them quickly to the top and the same focus on search ads could end
up costing them

Why Do You Use Google So Much?
By reading this article, one must realize that he or she is currently using Google, and possibly that fellows around the globe are using Google
services likewise. So why does everyone use Google so much, one may ask. Well, that is because of how great and successful the company is today
in our modern world. Becoming so useful to everyone as a service company, Google remains to be one of the largest, most revolutionary, and most
successful corporations in the world.
On September 4th, 1998, a student studying at Stanford University, came up with a new idea with his partner. They wanted to create a brand new
search engine. Though they did not like each other initially, they developed a friendship. These two prodigies formed something so...show more
content...
After the latest marketing report/announcement of Google, it was determined that "Google 's parent company Alphabet has a market capitalisation
larger than Apple 's, as shares rose sharply in after–hours trading" (BBC News on Your Mobile). From that point onwards, Google has ultimately
become the most valuable and beneficial company across the world, with a total net worth of $520 billion. Struggling to gather one million from
family, friends and a few other investors, Mr. Brin and Mr. Page formally launched their company on September 7, 1998 originally known as the
"Black Rub". Over the years, people have wondered about how a tiny company that created a search engine itself could be so flourishing and achieve
what they are today. Google's success was based on one understandable insight from its founders Sergey Brin and Larry Page. During late 1990's, they
simply discovered that the rapid–growing, massive amount of data material invading our cyberspace could be tamed and controlled by ranking
search results according to their popularity. As many of us already know, Google has progressed into new business and they made it the world 's
greatest search engine. Aside from that, Google has also developed variable serviceable applications that can be used on most of the platforms we
have today, especially mobile devices.
When we were all young, our parents used to tell us about working with passion and bringing out the best attitude we have. Believe it or not, Google

What Is Google Chrome Essay
Chrome Browser:
I know a lot of new friends today let's discuss some tips or tricks. So let's know your favorite browser Google Chrome's 19 hidden features. I did not
say anything new about Google Chrome. In one word, Fantastic a browser. Almost 56% of users around the world, according to the count of Star
Counter desktop using Google Chrome.
Moreover, quite popular Smartphone browser. Google Chrome so the success of the "Chrome" This is a Brand name has been Wedded. And many of
these products and have cast Chrome and Chrome–Book is one of them. As the open source code for the Google Chrome has Opened, named
"Chromium". Anyway, I went to the main post.
1.Many of the Tab to Open up a new Window
We all know that if you drop any of the tabs...show more content...
This feature will not work while Browsing in incognito Window or Private.
Chrome Omnibox a Unit Converter.
4.A Common Image in your Chrome Browser
With Google Chrome, you Jpg, Png, Gif, etc. You can Browse Photos. Any Image from your file Explorer and Chrome Drop Drug.
An Image in your Chrome Browser.
5.Search Drop
Highlight any text from any web page by Dragging the Omnibox Drop will be Enough to set you Search by the Search Engines. Copy and paste the
text as it reads. But the more Quickly you can Search by Drug and Drop.
6.Visit the site URL Drop
This is one of the many beautiful features. That you want to open the link, the link will be Able to Drag and Drop in the Omnibox. You can edit the
link. If you want to Open a link in a new tab by Dragging the link icon on the New Tab Just Drop your links will Open a new Tab.
The link to the New Tab icon has been Dropping.

As a result of Dropping the link the link in a new tab Opened.
7.Using the Keyboard Command from one tab to Switch to another Tab
This is a feature I like a lot. If you prefer to work quickly too good feeling about this feature. Hold down the Ctrl key on your Keyboard will be
gradually phased in 1,2,3,4,5,6 and press the switch on your tabs.
Using Keyboard Commands Easily Switching tabs.
8.Navigate Web Pages Using the Keyboard Command
You can use just about any space can navigate Web Pages up or down. When you press the Space key at the bottom of pages, and

Advantages And Disadvantages Of Google
In the 21st century internet has become our new friend. People started depending on the internet as an educated friend that knows everything. The
internet allowed for companies such as Google to become successful. Google is the most powerful and popular search engine that people like and use
daily, Despite there being other search engines, Google has the top rates because of its high speeds and accuracy in search results. Using internet in your
life is not wrong or harmful because it saves a lot of time that can be used to do different activities later on. Additionally, the internet started entertaining
people and helping them smile. Generally, using the internet is not addicting like some people say, but it's really enjoyable and...show more content...
The gps also runs on the internet and it is very useful tool that many people around the world use to find directions. Additionally, self–checkout at the
supermarket is run by the internet. Self–checkout is very helpful because it decreases the waiting lines at stores and many supermarkets have them
now. Both the store owners and shoppers are happy about this technology because it makes their lives easier. Paying your traffic ticket was such a
headache for some people where you had to go to the police station and wait for the line to pay off your ticket but now with the new technologies you
can directly go online and set up you information and pay off your traffic ticket
Additionally, the internet helps the environment in many ways. For example, many trees are being cut down every day in purpose of printing and for
communication by sending mail. Google has combatted this environmental issue by creating Gmail. According to the Rainforest Action Network, "3.5
billion to 7 billion trees are cut down each year." Many businesses and individuals are making an effort to use much less paper than in years past.
Thanks to computers, smartphones, and cloud storage, they can do so and still communicate with others and get their work done.
Furthermore, the internet is very helpful when it comes to education. Making researches might take a long time or reading a book also takes a lot of
time but with google search engines you can find informations faster than looking in the library,

Google Case Study Essay
Case Study
The rise of Google, now a $6.1 billion company, has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University
graduate students. They created a search engine that combined the technologies of Page's PageRank system, which evaluates a page's importance
based on the external links to it, and Erin's Web crawler, which visits Web sites and records a summary of their content. BecauseGoogle was so
effective, it quickly became the search engine of choice for Web users. Today, Google handles nearly 50 percent of Web searches.
Google stopped displaying the number of Web pages it indexed after the number surpassed 8 billion in 2005, but some estimates now place the number
at 25 billion. Google's...show more content...
According to a widely cited estimate, Google only needs to spend $1 for every $3 its competitors spend to deliver a comparable amount of
computing power. This inexpensive, flexible infrastructure explains the speed of Google Web searches and its ability to provide its users with such a
vast array of Web–based services and software tools.
Most of Google's revenue comes from online advertising and online search services. Google Search Services enable organizations to include the
Google search engine on their own Web pages. This is a straightforward technology licensing arrangement–not groundbreaking, but profitable.
The side of Google that has driven its phenomenal growth and profits is its advertising program. In a fraction of a second, Google's technology can
evaluate millions of variables about its users and advertisers, correlate them with millions of potential ads, and deliver the message to which each
user is most likely to respond. Because this technology makes ads more relevant, users click on ads 50 to 100 percent more often on Google than on
Yahoo!, creating a better return for advertisers. According to eMarketer, Google grabbed about 70 percent of all paid search advertising.
In 2000, Google launched AdWords, a self–service advertising program in which vendors bid to have their ads placed alongside the search results for
specific keyword queries. In 2002, AdWords Select introduced cost–per–click (CPC) pricing so that advertisers only

What is Google Analytics? Essay
What is Google Analytics?
Google Analytics is a free service from Google which provides a core set of statistics and analytical tools for website administrators to perform the
tasks of web analysts such as search engine optimisation and marketing purposes. It uses an advanced technology that can gather vast amount of data to
help measure how the company's presence and online marketing is working.
This powerful software has the ability to track website metrics, like the number of visits and visitors, number of specific pages viewed, bounce rate,
and abandonment rate. One of its more outstanding features is its ability to track certain website pages, referred to as "goal", which can identify what
visitor actions you want to monitor....show more content...
In addition, visit depths and bounce rates are also analyzed by Google Analytics. Visit depths show how many pages the user is requesting before
leaving the site while bounce rates show what percentage of users only view one page before leaving the website.
Aside from tracking goals, Google Analytics can track all different kinds of marketing initiatives such as AdWords, other types of paid searches, social
media, display advertising, email marketing, and many other types of ad one can think of.
Google Analytics uses the Map Overlay report needed by any analyst in performing segmentation. This involves deeper analysis into the data in order
to understand how the segments or smaller buckets of traffic are performed and ultimately impact the overall performance of the website. A row of
data shows all the values for a dimension, which is an attribute of a unique visitor or the visits that they create like visitor's campaign name, country,
browser version, speed of the ISP's involved, average time spent, etc.
This Google service is available to anyone with a Google account. The registration process is so easy that users do not need have their own hosting
service, no need to update their DNS records nor get on the phone to verify their identity. Google Analytics' basic setup involves the sign up process
by entering the string of code in the user's website page as well as any subsidiary pages the user want to

Google is a global corporate search engine, known for internet–related services, various advertisings, and products. Students of Stanford University,
Larry Page and Sergey Brin founded Google in 1997. The fundamental driving force that shapes this company's organizational environment at Google
is, the innovative influence on the way society thinks, works and behaves. As well as the impact it provides on education, technical generations, and
global businesses within the virtual world. Google Company is dedicated to consumers by advancing the level of interface and knowledge viewed
through the internet. The culture, structure at Google is 'the people'. The vision shaped is one common goal, to seek ambitious, driven innovators
from all walks of life who is comfortable sharing their views, creative ideas and opinions. There is a well diverse community at Google, but it does
not come without its challenges. Google is committed to redefining their recruiting strategy. Google is on a global search to design a team of
competitive, creative and qualified candidates in a diverse environment. In 2015, Fortune Daily magazine listed Google number one on the roster of
the '50 Best Global Companies to work for'. "The highly desirable tech behemoth receives 61 times as many applicants as they have existing jobs"
(Fortune Daily). Google has pride their success of the company based on the Google family; the employees. Their ability to identify a vision and
develop it effectively takes

Google Ethical Issues Essay
Google, like any other successful companies, deals with ethical issues on a day–to–day basis. Google's corporate mantra simply put – "Don't be evil"
(Google), is what drives their corporate ethics in doing business. Being the data juggernaut that they are, questionable business ethics arise often in
relation to privacy. In 2007, Google's controversy regarding Street View raised privacy and security concerns. Street View allows for high
–resolution
photos enabling you to explore 360–degree panoramic, street–level imagery of places once you type in the correct address. This could range from
vehicle license plates, properties, people doing mundane activities, as well as people in compromising or out–of–context situations. And since Google's
...show more content...
Google's defense also claimed that there is nothing wrong with collecting data from unsecured wireless networks because those networks by
nature broadcast their activity for the world to see. Apparently, these are what we all are agreeing on when we are being asked to agree to terms
upon joining a wireless network. They claimed that the data gathering was for better marketing and that it had no unlawful intent whatsoever. But
after numerous protests around the world and countless lawsuits the company giant faced after the controversy, Google ended its illegal collection
of WiFi data transmissions. The issues encompassing Google's privacy policy and their business ethical practice is a vast issue to tackle. On
Google's data gathering backlash: It's easy to put your trust when a big company like Google asks you to enter your information on their web
browsers, in an encrypted connection or not. Scooping data at the back of your truck from concealed WiFi receivers is a different story though.
Weather it was an engineer's fault for the said code to have saved the unencrypted information causing the entire fiasco, it's still questionable how this
kind of an overlooked management decision, could've slipped a big company like Google. Being a company built on data business platform that claims
to value privacy and respect users, the project management should've been approached

Organizational Culture of Google Essay
Organizational culture is the essence of any company. It is the way a company separates themselves from the market and especially, from their
competition. According to an article in Business Insider, "Corporate culture is the personality of a company and it can't be faked" (Schawbel, 2013,
Cultural research section, para. 1). For the purpose of this paper, I will be investigating the corporate culture of Google Incorporated. Google was
founded in 1998 by Larry Page and Sergey Brin who met at Stanford University in 1995 (Google Company website).
What is Google's organizational culture? Google's organizational culture is represented in several ways which include their management structure, and
their public transparency, their...show more content...
In a company where the founder's still ensure that cereal is fresh in the cafeteria, and continually solicit feedback from employees, there is a vested
effort to show the value of the employees. When you couple that with a flat organizational structure which empowers the lowest of employees to make
decisions, it further qualifies the organizational culture. It's really the people that make Google the kind of company it is (Google Company Website).
Google embodied this particular culture because they decided very early on that their focus would be on their employees, hence, causing them to opt
for an employee–friendly culture. Google also knew they wanted to be different in their approach to everything, and surround themselves with the best
people to do just that. A blogger for KISSmetrics wrote, "These interview questions may seem unnecessary to some, but they are one method Google
uses to filter and find the smartest, most thoughtful candidates. If you want to run an extraordinary company, you need to hire extraordinary people."
(Bulygo, 2013, How google hires section, para. 7).
An organization like Google requires a leader with a bountiful amount of inspiration. The organizational structure has very few vertical positions, so the
few in those positions must be able to inspire the many that will be making decisions during the course of their work. The very nature

Innovative Technology: Google Glass Essay
Google has made an effort on making a new device called Google Glass, which is innovative device that has people visioning ways to enhance the
product by communicating with people but not all are convinced due to the invasive privacy by the documentation of using video recordings at
anytime hands free and the safety and health of yourself and your surroundings. It's also a tool to reduce crime with first person view.
Google Glass is a revolutionary new wearable computer communication product. The Google Glass includes most of what a smart phone can function,
for example "Bluetooth, Wi–Fi, GPS, speakers, a camera, microphone, touchpad"(Brian Voo 1. Tiny (But Powerful) Hardware). Best of all it is
compatible with IOS (i.e iPhone) and...show more content...
Although many people around the world are thinking of the uses they can make to use it everyday lives, some people disagree with this. The big issue
is the privacy invasion, with the video recording feature in Glass has made insecurity to other human beings. There are people who wish not to be
recorded in public. In recent news in San Francisco, A lady named Sarah Slocum, A local tech writer and marketing consultant was showing off her
Google Glass at Haight Street bar Molotov's. Due to the show off, she was threatened and assaulted by a young man and was later robbed. She was
"approached by a small group which appear to dislike her Glass"(Kurtis Alexander, SFGATE, Unfriendly Reaction) She described them that they were
trying to shield themselves from the recordings and until one girl from the group went in anger to stop her from recording. Sarah then realizes she was
the target that causes the hatred. This is when the young man approaches her and violently assaults her and takes her Glass and runs out of the bar
while other members have taken her wallet, phone and purse. This incident demonstrates the people do not want to be exposed, and unfriendly
reactions can lead to such violence in the public. In relation to the past with similar incidents, the introductions of new cameras developed in the 19th
century by Kodak, and the problem was that photographs are taken of female

Trudging through an endless landscape of impossibly thick mud and making as little progress as a boulder could once be compared to the painstaking
task called research. However, as technology has advanced, humanity has innovated endless global networks of connections to bring the world to the
fingertips of society. One of these is the infinite tool known as Google. While some of today 's society is somewhat skeptical of the overwhelming
expansion of the Internet, companies such as Google have not only provided efficiency, but have guaranteed a future of advancement and vast
knowledge throughout the global community. As minds of mankind have fashioned pioneering technology throughout history, they have always been
met with some criticism; however, countless numbers of them have succeeded in the face of doubt. Nicholas Carr wrote an article about the effects
of Google, and relates to these historical events. "[After] The arrival of Gutenberg 's printing press...Italian Humanist Hieronimo Squarciafico worried
that the easy availability of books would lead to intellectual laziness, making men 'less studious' and weakening their minds". Although those around
Gutenberg were skeptical of the effects his innovation may cause on society, books actually brought forth a new age of intelligence and more access
to learning. The use of the Internet spreads like a common cold, and many fear its massive existence. However, Carr realizes that Google may turn out
to be beneficial to us all.

Essay On Google Drive
Google Drive
Google Drive launched in 2012. It's free to use as long as you have a Google account, but the service also offers more storage for a monthly fee. You
can use it to store any type of file, share those files with others, and use the Google Drive office suite that allows collaborative editing of documents,
spreadsheets, forms, and slideshow presentations.
Google Drive works in the same way as most cloud storage solutions: a local folder in Windows is linked to a duplicate cloud version; you can also
drag and drop files into the linked folder on your desktop to sync them with your account in the cloud. Meanwhile a local copy stays on your
computer, and you can access those same files on any other device with the app installed, or...show more content...
Sharing and Collaboration
Google Drive lets you share content, both at the folder and file level, either through your desktop sync folder, mobile app or the browser interface.
You can email access or generate a link pointing to your content. You can grant both view and edit permissions at both the folder and file level.
Permissions to comment are also an option.
You can view and edit files with team members in real–time and discuss them over chat. When collaborating on a Google doc, users are able to see the
Google + profile pictures of all the users who are viewing or editing the document alongside them. For Google Chrome OS users, offline access to all
Drive files is provided.
Apps:
Google's developed its own suite of office productivity apps, which are completely free and pre–integrated with Google Drive. These apps include:
Docs: for word processing and web publishing
Sheets: for spreadsheets and charts
Slides: for presentations
Forms: for surveys and data acquisition
Drawings: for diagrams
Despite being browser–based, you can edit documents offline if using Chrome, so long as the "offline" option is checked in your Drive settings. If
you prefer Microsoft Office to Docs, there's also a Google Drive plugin that's usable with both Office Online and Office 365. Google Drive lets you
integrate with

Google Essay
Today, everyone uses Google. Google, Inc. is considered the considered to be the second most valuable brand in the world. More than 70 percent of
searches are made using Google. Most people use it multiple times a day, and would not be able to function without it.
Google was founded by Sergey Brin and Larry Page, two students in Stanford University. While they were in school, Brin decided a good idea for his
doctoral thesis was to find a practical and easy method of finding information from huge amounts of data. At the time, the internet was very
unorganized and the first search engines were not so effective. While Page was using AltaVista, a new search engine, he found information about links.
This was a new idea, where a person could...show more content...
After they realized how popular their search engine was getting, they tried to sell it but their offers were rejected. Eventually they decided to leave
school and find investors. They were incorporated on September 4, 1998 and moved their business into a garage. After five months they needed a
bigger space and moved to an office in Palo Alto. They managed to secure more funds but their original idea of licensing their software was not
making enough money. They realized they would have to sell advertising to make money. They were initially reluctant to do this because they thought
other search engines that did this biased their results in favor of the companies they were advertising. They felt that such subjectivism in results was
unfair to their users who wanted the best and most accurate information and that it went against their motto "Don't be evil," which was later changed to
"You can make money without doing evil." Brin and Page eventually decided they would split their results into two sections, with advertisements on the
right and regular, unbiased results on the left. However, they refused to advertise certain things such as guns, illegal drugs, cigarettes, or political attacks.
Google expanded quickly, as people started to be able to use Google on their phones as well as their computers. Page and Brin also made agreements
companies such as Yahoo, AOL, and EarthLink, and allowed other sites to put theGoogle search box on their web pages, and

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