In this paper, Casale Media demonstrates with the support of
hard data captured on its own network, MediaNet, that
advertisers need to carefully scrutinize where exactly their ads get
displayed to maximize the efficiency of their media spending
online.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled “Is My Digital Ad Working?” Panelists discuss which metrics are the best indicators of campaign performance?
Panelists include, Sibel Satiroglu, WW Digital Insights for HP & Suzanne Leighton, EMEA Insights for HP. Panel was moderated by Kate Sirkin, EVP, Global Research of StarcomMediaVest.
Getting your product out of your heads and into the hands and hearts of users.
The slides from my startup marketing class at General Assembly, November 2012.
Vortrag für Schüler und Eltern zum Thema Berufsorientierung. Hilfen zur Entscheidung, Informationen über Berufswahlhilfen im Netz, Berufsberatung und Berufsberater
Elternratgeber zur Berufswahl - Begleiten Sie Ihr Kind in Studium und AusbildungEinstieg GmbH
Der Übergang von der Schule ins Studien- und Berufsleben ist eine von Unsicherheiten geprägte Phase. Das gilt in erster Linie für die Jugendlichen. Sie müssen eine wegweisende Entscheidung für ihr weiteres Leben fällen. Doch auch die Eltern plagen in dieser Zeit Sorgen und Nöte: Was tun, wenn sich das Kind nicht ausreichend informiert? Inwiefern sollte man Einfluss auf die Berufswahl nehmen? Und wie lässt sich ein Studium oder eine Ausbildung finanzieren?
Mit dem Einstieg Elternratgeber möchten wir diese und weitere offene Fragen ausräumen und Ihnen Möglichkeiten aufzeigen, wie Sie Ihr Kind unterstützen und sinnvoll begleiten können.
Weitere Informationen für Eltern finden Sie hier:
http://www.einstieg.com/eltern
Whether you’re fooled by a push/pull door or you unexpectedly run into an academic lecturer outside of class, the best advice we can give you? Embrace the awkward! We’ve put together the most common awkward student moments you’re likely to run into during university life and added some handy tips on how to embrace them.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled “Is My Digital Ad Working?” Panelists discuss which metrics are the best indicators of campaign performance?
Panelists include, Sibel Satiroglu, WW Digital Insights for HP & Suzanne Leighton, EMEA Insights for HP. Panel was moderated by Kate Sirkin, EVP, Global Research of StarcomMediaVest.
Getting your product out of your heads and into the hands and hearts of users.
The slides from my startup marketing class at General Assembly, November 2012.
Vortrag für Schüler und Eltern zum Thema Berufsorientierung. Hilfen zur Entscheidung, Informationen über Berufswahlhilfen im Netz, Berufsberatung und Berufsberater
Elternratgeber zur Berufswahl - Begleiten Sie Ihr Kind in Studium und AusbildungEinstieg GmbH
Der Übergang von der Schule ins Studien- und Berufsleben ist eine von Unsicherheiten geprägte Phase. Das gilt in erster Linie für die Jugendlichen. Sie müssen eine wegweisende Entscheidung für ihr weiteres Leben fällen. Doch auch die Eltern plagen in dieser Zeit Sorgen und Nöte: Was tun, wenn sich das Kind nicht ausreichend informiert? Inwiefern sollte man Einfluss auf die Berufswahl nehmen? Und wie lässt sich ein Studium oder eine Ausbildung finanzieren?
Mit dem Einstieg Elternratgeber möchten wir diese und weitere offene Fragen ausräumen und Ihnen Möglichkeiten aufzeigen, wie Sie Ihr Kind unterstützen und sinnvoll begleiten können.
Weitere Informationen für Eltern finden Sie hier:
http://www.einstieg.com/eltern
Whether you’re fooled by a push/pull door or you unexpectedly run into an academic lecturer outside of class, the best advice we can give you? Embrace the awkward! We’ve put together the most common awkward student moments you’re likely to run into during university life and added some handy tips on how to embrace them.
Presentation given at the Academia Cotopaxi, Quito Ecuador.
Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
Millennials & Money: One Generation, Many Goals & ValuesEdelman
In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural backgrounds.
Read more: http://edl.mn/20R27Tj
11 Things Healthy People Do Every MorningEason Chan
It all starts at home. A great day begins with an amazing morning. With constant distractions and the daily pressure of responsibilities, it’s important to start your morning right to get your mind and body prepared for your daily routine. These 11 tips will bring out the best of your morning, day, week, and life. Shared by: http://www.familychiropractic.com.sg/
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
With the explosion of the maker movement, schools are beginning to embrace creativity. However, what does this mean for assessment? Should we assess the creative process? Should we assess the finished product? Does assessing creativity actually make kids more risk-averse? In this workshop we explore what it means to assess both the creative process and the creative product without leading to risk aversion.
This is my slide deck from my session at the North Carolina Reading Conference last week in Raleigh, NC. I do staff development to schools and districts all over the country about best practices in literacy instruction. This topic is one of my most requested.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Defense contractors who use the right online display advertising tactics can boost awareness, improve search advertising efforts, enhance email marketing, and increase leads.
With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions.
1) The document discusses the current state of confusion around internet measurement and outlines five principles for making measurement more clear, including moving to a viewable impressions standard and determining metrics that matter for brand marketers.
2) It outlines areas of future progress, such as measuring viewability, parsing campaign delivery into target reach and frequency, developing impression quality metrics, innovations in measuring branding and mobile, and continued convergence of web analytics and audience measurement.
3) The key challenges are developing standardized metrics for impression quality and viewability across different platforms and devices, and integrating measurement from various data sources into a unified methodology.
The document discusses how to optimize online advertising in the short and long term by first conducting analyses to distinguish between premium and non-premium inventory and developing targeted action plans for both, then implementing technical and operational changes along with developing skills and tools to monitor key performance indicators and futureproof the business through ongoing optimization.
This document discusses the relationship between high viewability rates and campaign performance metrics like click-through rate. It finds that placements with viewability rates over 90% make up only 1.8% of inventory. Pursuing both high viewability and high performance metrics equally can be less effective than focusing on them separately, as it limits available high-performing placements and requires backfilling impressions to meet viewability targets. The document recommends defining campaign success separately by viewability, performance or sales lift to optimize outcomes.
Com score - ad analytics-booklet - lessons learned in digital advertisingNguyen Dang Vu
This document provides lessons learned from digital advertising based on comScore's research. It identifies key issues like clicks being an incomplete metric, challenges with cookie-based targeting and measurement, and the need for viewability, brand safety and non-human traffic measurement for transparency. It also discusses how industry benchmarks can help set expectations for campaign delivery given limitations of digital advertising. The document aims to guide more effective planning, evaluation and results for media buyers and sellers.
The document discusses factors that affect viewability rates of online display ads. It finds that:
1) Vertical ad units and larger ad sizes have higher viewability rates than smaller horizontal units.
2) While above-the-fold placements are often assumed to be most viewable, many below-the-fold ads are actually viewed; page position alone does not determine viewability.
3) Viewability varies across content categories, with sites that hold user attention having the highest rates.
The document discusses factors that affect viewability rates of online display ads. It finds that:
1) Vertical ad units and larger ad sizes have higher viewability rates than smaller sizes like banners.
2) While above-the-fold placements are often assumed to be most viewable, many below-the-fold ads are actually viewed; page position alone does not determine viewability.
3) Viewability varies across content categories, with sites that hold user attention the longest having the highest rates.
5 Factors of Display Viewability (by Google)George Yfantis
The document discusses factors that affect viewability rates of online display ads. It finds that:
1) Vertical ad units and larger ad sizes have higher viewability rates than smaller sizes like banners.
2) While above-the-fold placements are often assumed to be most viewable, many below-the-fold ads are actually viewed; page position alone does not determine viewability.
3) Viewability varies across content categories, with sites that hold user attention the longest having the highest rates.
The document discusses various aspects of display advertising such as different modes of display ads like print, television, and digital. It covers digital metrics like impressions, clicks, click-through rate. It also discusses different types of display ad formats, sizes, buying models like CPM, CPC, CPL. The document talks about targeting methods in digital advertising including segmentation, remarketing, audience targeting. It provides an overview of programmatic digital advertising ecosystem including DMP, SSP, DSP, ad servers. It also covers topics like viewability, ad fraud and ways to detect fraud. Finally, it discusses ad blockers and ways for marketers to deal with ad blocking.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Comscore: vCE Charter Study (validated campaign essentials)bookletBrian Crotty
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
Viewable Impressions Metric As The Industry StandardMARC USA
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
Presentation given at the Academia Cotopaxi, Quito Ecuador.
Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
Millennials & Money: One Generation, Many Goals & ValuesEdelman
In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural backgrounds.
Read more: http://edl.mn/20R27Tj
11 Things Healthy People Do Every MorningEason Chan
It all starts at home. A great day begins with an amazing morning. With constant distractions and the daily pressure of responsibilities, it’s important to start your morning right to get your mind and body prepared for your daily routine. These 11 tips will bring out the best of your morning, day, week, and life. Shared by: http://www.familychiropractic.com.sg/
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
With the explosion of the maker movement, schools are beginning to embrace creativity. However, what does this mean for assessment? Should we assess the creative process? Should we assess the finished product? Does assessing creativity actually make kids more risk-averse? In this workshop we explore what it means to assess both the creative process and the creative product without leading to risk aversion.
This is my slide deck from my session at the North Carolina Reading Conference last week in Raleigh, NC. I do staff development to schools and districts all over the country about best practices in literacy instruction. This topic is one of my most requested.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Defense contractors who use the right online display advertising tactics can boost awareness, improve search advertising efforts, enhance email marketing, and increase leads.
With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions.
1) The document discusses the current state of confusion around internet measurement and outlines five principles for making measurement more clear, including moving to a viewable impressions standard and determining metrics that matter for brand marketers.
2) It outlines areas of future progress, such as measuring viewability, parsing campaign delivery into target reach and frequency, developing impression quality metrics, innovations in measuring branding and mobile, and continued convergence of web analytics and audience measurement.
3) The key challenges are developing standardized metrics for impression quality and viewability across different platforms and devices, and integrating measurement from various data sources into a unified methodology.
The document discusses how to optimize online advertising in the short and long term by first conducting analyses to distinguish between premium and non-premium inventory and developing targeted action plans for both, then implementing technical and operational changes along with developing skills and tools to monitor key performance indicators and futureproof the business through ongoing optimization.
This document discusses the relationship between high viewability rates and campaign performance metrics like click-through rate. It finds that placements with viewability rates over 90% make up only 1.8% of inventory. Pursuing both high viewability and high performance metrics equally can be less effective than focusing on them separately, as it limits available high-performing placements and requires backfilling impressions to meet viewability targets. The document recommends defining campaign success separately by viewability, performance or sales lift to optimize outcomes.
Com score - ad analytics-booklet - lessons learned in digital advertisingNguyen Dang Vu
This document provides lessons learned from digital advertising based on comScore's research. It identifies key issues like clicks being an incomplete metric, challenges with cookie-based targeting and measurement, and the need for viewability, brand safety and non-human traffic measurement for transparency. It also discusses how industry benchmarks can help set expectations for campaign delivery given limitations of digital advertising. The document aims to guide more effective planning, evaluation and results for media buyers and sellers.
The document discusses factors that affect viewability rates of online display ads. It finds that:
1) Vertical ad units and larger ad sizes have higher viewability rates than smaller horizontal units.
2) While above-the-fold placements are often assumed to be most viewable, many below-the-fold ads are actually viewed; page position alone does not determine viewability.
3) Viewability varies across content categories, with sites that hold user attention having the highest rates.
The document discusses factors that affect viewability rates of online display ads. It finds that:
1) Vertical ad units and larger ad sizes have higher viewability rates than smaller sizes like banners.
2) While above-the-fold placements are often assumed to be most viewable, many below-the-fold ads are actually viewed; page position alone does not determine viewability.
3) Viewability varies across content categories, with sites that hold user attention the longest having the highest rates.
5 Factors of Display Viewability (by Google)George Yfantis
The document discusses factors that affect viewability rates of online display ads. It finds that:
1) Vertical ad units and larger ad sizes have higher viewability rates than smaller sizes like banners.
2) While above-the-fold placements are often assumed to be most viewable, many below-the-fold ads are actually viewed; page position alone does not determine viewability.
3) Viewability varies across content categories, with sites that hold user attention the longest having the highest rates.
The document discusses various aspects of display advertising such as different modes of display ads like print, television, and digital. It covers digital metrics like impressions, clicks, click-through rate. It also discusses different types of display ad formats, sizes, buying models like CPM, CPC, CPL. The document talks about targeting methods in digital advertising including segmentation, remarketing, audience targeting. It provides an overview of programmatic digital advertising ecosystem including DMP, SSP, DSP, ad servers. It also covers topics like viewability, ad fraud and ways to detect fraud. Finally, it discusses ad blockers and ways for marketers to deal with ad blocking.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Comscore: vCE Charter Study (validated campaign essentials)bookletBrian Crotty
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
Viewable Impressions Metric As The Industry StandardMARC USA
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...Peerasak C.
Marketers have been applying
science, specifically statistics and
econometric modeling, for many
decades now to answer the key
question all advertisers face - how
to allocate media budgets across
channels to maximise overall return
on advertising spend (ROAS) with a
limited budget.
The value of being seen : a guide to digital advertising viewability - Turn -...Romain Fonnier
What’s hard to understand about advertisers wanting ads to be seen by real live consumers?
At first blush, it seems so simple: viewable ads reassure advertisers that their ads are delivered in-view (that is, on an active page or within frame). Yet, viewability does not guarantee that the end consumer will actually view the ad creative or engage with the message.
Successful digital advertising depends on a variety of factors -- including a nuanced understanding of what viewability is, when it matters, and how it fits into a broader campaign strategy.
1) An industry pilot program found that the percentage of online ad impressions that were viewable varied widely between campaigns, from 7.3% to 78.6%. Measuring viewability also proved challenging, with the percentage of impressions measured ranging from 0% to 76.7%.
2) Key challenges included the inability to measure impressions served in cross-domain iframes. Network placements also generally had lower measured and viewable rates than publisher placements.
3) Widespread adoption of an industry standard for viewable impressions has the potential to improve online advertising by focusing on more valuable inventory, optimizing campaigns, and creating scarcity that could increase CPMs.
Display advertising can influence customers at every stage of the marketing funnel, from awareness to purchase. It increases brand awareness, drives further engagement with educational content, and enhances the impact of other advertising methods like search. Case studies found that display advertising led to increased website visits, keyword searches, content downloads, event registrations, and conversions when paired with search. Display makes a continuous impact throughout the buyer's journey and can account for a significant portion of online conversions.
The document provides 7 tips for mastering the Google Display Network from WordStream experts. It recommends starting with remarketing campaigns, using managed placements for granular site targeting, and letting your budget guide testing and scaling up successful campaigns. Visual ads that are simple to create are emphasized over plain text ads due to much higher click-through rates on the Display Network.
Similar to The Link between ad placement and performance (20)
Improving UXD through Psychology and ScienceEjaz Asi
These companies prioritized user experience from the beginning. Reviews and mayorships on Foursquare provide useful feedback loops. The Nike+ Fuelband displays daily activity progress towards goals. The document also discusses features ranked by value from most to least, equations for measuring movement time and accuracy, and filtering options on ALRUG to narrow choices. It references 10 principles of good design by Dieter Rams.
User Experience Design - The Missing PieceEjaz Asi
Presentation gives to @Google Business Group Pakistan on 30 May 2013.
We have great technology, good understanding of our branding and can write decent copy but can we deliver great user experience design which delights users and creates deeper relationships with your brand beyond pageviews and click throughs.
The document provides a date range from April 10th to 27th in the year 2012. No other context or details are included in the brief document, which consists of only a date range specified. The document does not contain enough information to provide a more detailed 3 sentence summary.
This radio industry report provides statistics on advertising in Pakistan for February 2012. Telecom was the top advertising category, while Unilever Pakistan was the top advertiser. Nestle Everyday was the most advertised brand. Karachi had the largest share of total advertising minutes at 45% and highest number of individual brand advertisements compared to Lahore and Islamabad.
Milk was the top advertised category in January 2012 on Pakistani radio, with Nestle Pakistan as the top overall advertiser. Nestle Everyday was the most advertised brand. The report provides rankings of the top 10 categories, advertisers, and brands by advertising minutes. It also shows time band and city-wise shares of advertising, with morning, evening and night time attracting the most ads across cities. Karachi had the largest share of advertising minutes at 44% while Lahore had the most brand clutter with an average of 138 ads aired per day.
This report summarizes radio advertising trends across three major cities in Pakistan from January to December 2011. Key findings include:
- Total radio advertising minutes increased 4% from 2010, with July seeing a significant rise.
- Karachi's share of minutes dropped from 64% to 47% while Islamabad increased from 6% to 24%.
- Top categories were telecom, beverages and financial institutions. Pepsi entered the top 10 players and brands lists.
- Advertising was fairly consistent across days but morning/evening drive-times were most popular slots.
The document provides data on newspaper and magazine advertising in Pakistan in 2011 compared to 2010. It shows that ROP (run of paper) and ordinary ad types declined by around 27% and 19% year-over-year for newspapers and magazines respectively. The top categories, products, brands, and publications are also outlined. Overall, the data indicates a decrease in advertising spending and shifts in the leading brands and categories across both print mediums between 2010 and 2011 in Pakistan.
The document provides a summary of TV industry advertising in Pakistan from January to December 2011. It analyzes trends compared to 2010, including an 8.35% increase in total advertising minutes. It also reports the top advertising categories, players, and brands by market share. Specifically, cellular advertising declined 18% from 2010 levels. The document additionally outlines the top 25 TV channels and their shares of total advertising minutes.
This document provides a monthly viewership and monitoring overview for February 2011 in Pakistan Urban. It shows that viewership was highest during prime time and post prime time hours. In terms of genres, local entertainment had the highest share of total viewership at 20.9%, followed by foreign entertainment and in-house programming. News aired the most air time at 57552 minutes for the month.
The document provides viewership data for TV channels in Pakistan for March 2011. Some key findings are:
- Viewership was highest during prime time and post-prime time hours.
- For total individuals, local entertainment had the highest average rating, while for connected & satellite households, foreign entertainment and in-house programming were most viewed.
- News channels aired the most commercials at over 553,000 minutes for the month.
PTV Home, ARY Digital, and Geo Entertainment were among the top local entertainment channels by rating, reach, and air time. GEO News topped ratings for local news channels.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
1. Research brief
The link between
ad placement &
performance
In this paper, Casale Media demonstrates with the support of
hard data captured on its own network, MediaNet, that
advertisers need to carefully scrutinize where exactly their ads get
displayed to maximize the efficiency of their media spending
online.
Executive summary
To advertisers disconcerted by the abundance of channels available to deliver online display campaigns,
this study offers simple pointers based on the hypothesis that not all impressions are created equal.
Three criteria relating to the serving of online banner ads were examined: placement relative to the page
fold, moment of delivery within a user’s session and frequency of exposure.
Significant performance lift was observed for delivery above-the-fold, early session placement and repeat
exposure of at least five times, leading to the suggestion that careful review of a supplier’s offering in this
light may provide an effective way for advertisers to minimize media waste and improve their campaign
ROI.
Click or call to learn more: casalemedia.com | 1.888.227.2539
2. Research brief
Introduction
Few would argue with the premise that advertising is all about capturing the attention of one’s audience.
Yet online, some advertisers tolerate the distribution of their ads to places where they have virtually no
chance of ever being seen, let alone clicked, remembered or even subconsciously noticed.
This waste of media not only costs in terms of the time and budget devoted to creative production, but it
also impacts raw campaign ROI. And in these times of intense competition and economic stress, where
the motto “do more with less” increasingly guides spending on everything from corporate entertainment
to energy consumption, marketing can not afford to buck the trend.
In an attempt to provide some guidance as to how to avoid such waste, we set out to test the hypothesis
that not all impressions are created equal, by evaluating the effect of three ad placement variables (page
positioning, view order and frequency) on campaign performance (quantified in terms of click and action
rates).
Methodology
The study findings were compiled using a random sample of almost two billion impressions generated
during the first quarter of 2011. All impressions sampled went to performance-based campaigns running
Flash-based creative. All creative clicked through to simple, one-step actions (e.g. newsletter sign-ups).
Click and action counts were recorded by Optimax, Casale Media’s proprietary ad serving technology.
Three ad delivery parameters were examined in an attempt to evaluate their influence on the number of
resulting clicks and actions:
Page positioning (above/below-the-fold): advertising delivered above the website fold is visible
as soon as the page is loaded, i.e. scrolling is not required. We endeavoured to establish whether
or not placement of an ad above the fold resulted in any significant performance lift for
advertisers.
View order: ads are assigned a ranking according to their order of delivery within a user’s session,
e.g. the very first ad to be delivered is considered to be in “first impression” position. View order
relates to where in the “tail” inventory is positioned, e.g. early impressions are considered to be
“short tail”, while impressions delivered late in a user’s site browsing session would be considered
“long tail”.
Frequency: this refers to the number of times an ad is shown to a user over a fixed period of time.
We examined the data to establish the effect of repeated ad exposure on campaign performance.
Click or call to learn more: casalemedia.com | 1.888.227.2539
3. Research brief
Results & interpretation
Above-the-fold is a must for branding
Our analysis revealed that when displayed above-the-fold, ads are almost 7 times more effective at
generating a click than ads delivered below the fold. The ratio is virtually identical when considering
whether an action was completed. These results support the findings of numerous studies based on eye
tracking data, according to which users spend the vast majority of their time looking at information
positioned within a page’s initially viewable area.
Do ads delivered above-fold get better traction?
Above
17.9
9.5
Below
2.6 Click index1
1.4 Action index2
Page position Impressions Clicks Actions
Above fold 1,728,347,297 3,094,349 164,169
Below fold 54,087,739 14,264 742
Unknown 120,402,698 17,705 772
Total 1,902,837,734
Click or call to learn more: casalemedia.com | 1.888.227.2539
4. Research brief
The early bird catches the worm
We segmented the view order of the impressions sampled for this study into eight different tiers ranging
from 1st-2nd position to 255th and beyond. The data corresponding to each tier shows that both click-
through and action rates decrease rapidly as users progress through their online journeys: ads ranking in
3rd to 6th position see their click and action rates plummet compared with ads showing as 1st/2nd
impressions (almost 3-fold and more than 4-fold respectively).
Do ads shown early on perform better?
1st – 2nd
32
20.3
3rd – 6th
12
4.7
7th – 14th Click index1
9.5
2.6 Action index2
View order Impressions Clicks Actions
1st – 2nd 655313282 2095995 133175
3rd – 6th 398362243 479545 18841
7th – 14th 286068413 271858 7468
15th – 30th 202354583 162232 3305
31st – 62nd 123788168 67707 1124
63rd – 126th 47171268 14327 216
127th – 254th 10865305 2231 36
255th + 4424035 454 4
Total 1,728,347,297
This data suggests quite clearly that as users are exposed to more and more ads within their browsing
session, those ads become less and less effective at capturing the user’s attention, to the point of oblivion
(a.k.a. banner blindness). The earlier an ad is shown to a user, the more likely it is to be noticed and
therefore, effective.
This echoes a common practice in print advertising, where “early” pages, situated near the main editorial
content, carry a higher advertising rate. Interestingly, the data above shows that there is still value to
Click or call to learn more: casalemedia.com | 1.888.227.2539
5. Research brief
extract even from very low ranking impressions. Although these will makeup some proportion of any
inventory, they should be excluded from cases where an advertiser buys and values campaigns based on
exposure alone.
Repetition pays
It has been said that it takes nine times for a marketing message to move a prospect from a state of total
apathy to purchasing readiness. The results of this study certainly lean in the same direction, as both click
and action rates dramatically increase, almost 12- and 14- fold respectively, for ads that have been shown
5 times and over.
What is the effect of repetition? 2095995
≥5
174.4
92.5
≤4 Click index
14.7
6.4 Action index
Ad exposures Impressions Clicks Actions
≤4 120402698 17705 772
≥5 1782435036 3108613 164911
Total 1,902,837,734
As in offline advertising, several exposures are required to achieve some degree of familiarity and to
register with users. However, it is also a well known fact that over-frequencied ads can be
counterproductive. To mitigate the effect, “frequency capping” mechanisms may be implemented to
limit the number of times an ad is delivered to the same user or “frequency optimization” to determine
the optimal cap for a specific campaign.
Click or call to learn more: casalemedia.com | 1.888.227.2539
6. Research brief
Further considerations for branding-focused advertisers
High visibility has its caveats, as we already know from phenomena like “banner blindness” and “over-
frequency.” Therefore, paying particular attention to the environment where ads eventually appear is
essential to the success of any branding exercise online, as even when visible, impressions can still be
wasted:
Clutter: an excessive number of ads on a page create visual noise that even the best creative will
have trouble overcoming. Share of voice (SOV) is reduced and hence the chance of being noticed.
Engaging content: users immersed in their experience (e.g. photo gallery) are all the more likely
to ignore any secondary content (i.e. advertising).
Auto-refresh: some sites use an auto-refresh mechanism to force a page refresh at regular
intervals. While this may help keep static page content current, it has a downside for advertisers,
whose ads may be displayed in a vacuum should users step away from their screens while leaving
their browsers open.
Final thoughts
The fragmented nature of the online display advertising industry does not make it easy for advertisers to
devise effective plans for their branding strategies online. However, relying blindly on a single indicator,
such as a reach table, or technique, such as hyper-targeting, could prove a mistake.
The wisdom to gain from this study is that the basic requirement of getting an advertising message in
front of eyeballs should not be taken for granted: Without delivery above-the-fold, early session
placement and frequency optimization, campaign performance will suffer.
Diversification might mitigate the risk, but most of all, vigilance should be applied: Only through careful
assessment of a potential partner’s inventory acquisition and brand safety policies will advertisers make
the most efficient use of scarce resources.
1
click index calculated as (number of clicks/number of impressions)x10000
2
action index calculated as (number of actions/number of impressions)x100000
Click or call to learn more: casalemedia.com | 1.888.227.2539