Salinger pcma jan2012

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Velvet Chainsaw Consulting

Education

Reducing Your Impact It ’ s Just Like Losing Weight Paul Salinger (@psalinger) Vice President, Marketing, Oracle Board President, Green Meeting Industry Council

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As digital technologies advance, chances are your industry partners will require less square footage to show off their products and services. Your challenge is to convert or grow those dollars into sponsorship opportunities that are appreciated by your conference attendees and grow your revenue line. Learner Outcomes: • Gain insights for aligning your sponsorship menu with attendee mattering. • Explore sales strategies for growing sponsorship contribution.

Making the Case for Tech-enabled Meetings

Velvet Chainsaw Consulting

Meetings contribute more than 35% of the revenue and profit for most organizations, but rarely receive their fair share of investment when it comes to technology. Get the tools you need to develop a technology business case that will gain buy-in from the toughest CFO or CIO critic. Whether you’re bootstrapping or outsourcing technology implementation, this session will help you think more strategically about tech-enabling your conference and processes.

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