I. Critically discuss the changes that Qantas implemented to become one of the profitable airlines in the world.
II. Identify the development features and evaluate their impact on Qantas success.
III. What challenges will Qantas will face in the 21 century? What change initiatives would you recommend for Qantas?
Qantas is Australia's national airline, founded in 1920. It began as a small passenger and mail service and has since expanded to become a major international carrier. Qantas operates the largest network of any Australian airline, flying to over 700 destinations in over 130 countries. Notable events in Qantas' history include launching the first jet aircraft and Airbus A380 services. With a focus on premium service and safety, Qantas aims to be the world's best airline.
Fly Emirates aims to be the world's best airline through excellent service. Its mission is to deliver the best in-flight experience and its vision is to make aviation safe, leading and sustainable. Emirates operates over 1,990 flights per week to 157 destinations in 55 countries from its hub in Dubai. It employs over 38,000 staff and has a large fleet of aircraft. Emirates focuses on business and first class travelers to be profitable but also serves economy passengers and uses a low-cost carrier strategy to target new markets.
The Civil Aviation Industry in India has decided to introduce easy entry and exit rules for regional airlines to encourage greater participation. Airlines operating on regional routes will be allowed to cease operations if they deem operations unprofitable after a set period. This is expected to lead to a surge in the number of new airlines with small fleets and aircraft. The goal is to enhance ease of doing business while respecting market forces with minimal government interference.
Emirates is an airline based in Dubai that has grown significantly since its founding in 1985. It now operates over 3,600 flights per week to 154 cities across six continents using a fleet of modern and efficient wide-body aircraft. Emirates is owned by the government of Dubai and has established Dubai International Airport as a major international aviation hub. Through heavy investment and an innovative long-haul business model, Emirates has become one of the largest airlines in the world and is committed to providing world-class customer service.
Qantas is Australia's flag carrier airline, nicknamed "The Flying Kangaroo". It is the oldest continuously operated airline in the world and has its main hubs in Sydney, Melbourne, and Brisbane airports. Qantas was founded in 1920 as Queensland and Northern Territory Aerial Services and has grown to become the largest airline in Australia with a 65% share of the domestic market. The company headquarters is located in Sydney and it operates various subsidiary airlines both domestically and internationally through codeshare agreements with other airlines.
Air France is the flag carrier airline of France. It is headquartered near Paris and operates flights to over 160 global destinations from its hubs in Paris. Air France was formed in 1933 through the merger of several French airlines and remains a full service network carrier. It carries over 50 million passengers annually and has subsidiaries operating regional flights throughout France.
Emirates Airline was founded in 1984 in Dubai and has since grown to become one of the largest international airlines. It currently operates flights to over 160 destinations worldwide from its hub in Dubai International Airport. The airline primarily uses Airbus A380 and Boeing 777 aircraft in its fleet. In the past year, Emirates saw its revenue increase 86% to $5.9 billion despite continuing to face challenges from the COVID-19 pandemic. It carried over 56 million passengers in 2019-2020 and ended the fiscal year with a healthy cash balance of $5.5 billion.
Qantas is Australia's national airline, founded in 1920. It began as a small passenger and mail service and has since expanded to become a major international carrier. Qantas operates the largest network of any Australian airline, flying to over 700 destinations in over 130 countries. Notable events in Qantas' history include launching the first jet aircraft and Airbus A380 services. With a focus on premium service and safety, Qantas aims to be the world's best airline.
Fly Emirates aims to be the world's best airline through excellent service. Its mission is to deliver the best in-flight experience and its vision is to make aviation safe, leading and sustainable. Emirates operates over 1,990 flights per week to 157 destinations in 55 countries from its hub in Dubai. It employs over 38,000 staff and has a large fleet of aircraft. Emirates focuses on business and first class travelers to be profitable but also serves economy passengers and uses a low-cost carrier strategy to target new markets.
The Civil Aviation Industry in India has decided to introduce easy entry and exit rules for regional airlines to encourage greater participation. Airlines operating on regional routes will be allowed to cease operations if they deem operations unprofitable after a set period. This is expected to lead to a surge in the number of new airlines with small fleets and aircraft. The goal is to enhance ease of doing business while respecting market forces with minimal government interference.
Emirates is an airline based in Dubai that has grown significantly since its founding in 1985. It now operates over 3,600 flights per week to 154 cities across six continents using a fleet of modern and efficient wide-body aircraft. Emirates is owned by the government of Dubai and has established Dubai International Airport as a major international aviation hub. Through heavy investment and an innovative long-haul business model, Emirates has become one of the largest airlines in the world and is committed to providing world-class customer service.
Qantas is Australia's flag carrier airline, nicknamed "The Flying Kangaroo". It is the oldest continuously operated airline in the world and has its main hubs in Sydney, Melbourne, and Brisbane airports. Qantas was founded in 1920 as Queensland and Northern Territory Aerial Services and has grown to become the largest airline in Australia with a 65% share of the domestic market. The company headquarters is located in Sydney and it operates various subsidiary airlines both domestically and internationally through codeshare agreements with other airlines.
Air France is the flag carrier airline of France. It is headquartered near Paris and operates flights to over 160 global destinations from its hubs in Paris. Air France was formed in 1933 through the merger of several French airlines and remains a full service network carrier. It carries over 50 million passengers annually and has subsidiaries operating regional flights throughout France.
Emirates Airline was founded in 1984 in Dubai and has since grown to become one of the largest international airlines. It currently operates flights to over 160 destinations worldwide from its hub in Dubai International Airport. The airline primarily uses Airbus A380 and Boeing 777 aircraft in its fleet. In the past year, Emirates saw its revenue increase 86% to $5.9 billion despite continuing to face challenges from the COVID-19 pandemic. It carried over 56 million passengers in 2019-2020 and ended the fiscal year with a healthy cash balance of $5.5 billion.
Lufthansa is the largest airline in Europe, with its headquarters located in Cologne, Germany. It operates flights to 18 domestic and 197 global destinations across Europe, North America, Asia, Africa, and has a fleet of over 280 aircraft. Along with its subsidiaries including Swiss International Air Lines and Austrian Airlines, Lufthansa services around 500 destinations worldwide with over 620 aircraft. It is a founding member of the Star Alliance, the world's largest airline alliance.
This document provides background information on Emirates airline, including:
- It was established in 1985 with backing from Dubai's royal family and began services from Dubai in the 1980s.
- It is now the largest airline in the Middle East serving over 140 cities globally with 3600 weekly flights from its Dubai hub.
- Emirates has achieved success through investments in its large fleet including Boeing 777 and Airbus A380 aircraft.
For the last decade, Emirates Airlines (Emirates) has been moving forward with an energized and aggressive expansion into multiple markets. They have also experienced steady financial growth in that time.
Currently, the Middle Eastern airline has dominated the Near East air travel business and has secured a strong market presence in India and Eastern Asia.
While their movement into Europe has been steady and systematic they have been met with resistance from regional airlines and large trans-Atlantic flight alliances. These organizations have thus stymied Emirates’ penetration into the European market.
Emirates also has a burgeoning presence in North America and a fledgling venture in South America. However, due to stiff international competition and a business model that relies heavily on local government subsidies, Emirates will need to secure its business within new markets in order to maintain its current financial growth.
For this reason this report will propose and evaluate Miami International Airport as a new destination for Emirates Airlines to add to its travel portfolio. This recommendation is made in the belief that the local market in the Miami-Dade metropolitan area will help Emirates Airlines gain access to new markets.
The airline is a subsidiary of The Emirates Group owned by the government of Dubai. It began services in 1985 with two aircraft and has since expanded to 142 destinations in 80 countries. The airline's growth is attributed to its focus on excellent customer experience, innovative design, competitive fares, and ability to adapt to changing market conditions. It has received numerous awards and competes with major airlines like Etihad, Lufthansa, and Singapore Airlines. A SWOT analysis identified key strengths in customer focus and diversification, as well as weaknesses in over-diversification and threats from competitors. The airline's marketing plan analyzes customers, competitors, and the external PEST environment.
Strategic management is a process of structuring of a keen understanding of how the world or business environment is changing. Read this report to know more about strategic management.
An analysis of the contrasting HRM policies of BA and Ryan Air through 4 frames - Structural, HR,Political and Symbolic and commenting on the alignment of the HRM policies to the strategic objectives of each company
Vistara Airlines is marketing its premium services to business travelers and high-end customers while keeping prices competitive. It aims to create brand awareness and increase its customer base through innovative advertising campaigns. Vistara offers various seating classes with inflight entertainment and catering options. Its marketing strategies focus on visibility through events and partnerships, highlighting its premium product offerings, and building strong customer relationships.
British Airways is the flag carrier airline of the United Kingdom, founded in 1924. Its mission is to be "The World's Favourite Airline" by providing a full service experience. Its goals include reducing its environmental impact through decreasing carbon emissions, waste, and noise. British Airways has a number of internal capabilities, such as its aircraft fleet and destinations. Externally, it has close relationships with customers and alliances with other airlines. Using Porter's Five Forces model, British Airways faces high competitive rivalry and threat of new entrants in the airline industry.
This document provides an overview of Pakistan International Airlines (PIA), including its objectives, importance, code sharing agreements, privatization plans, financial performance, problems and crises, solutions, and policy measures. PIA is the national airline of Pakistan, operating domestic and international flights. However, it has been facing financial losses for years due to issues like rising oil prices, currency devaluation, aging aircraft, overstaffing, and lack of maintenance. Solutions proposed include replacing old aircraft, improving management practices, and reducing political interference.
The document is a presentation on the aviation industry that covers several topics:
- It introduces the presenter and acknowledges their faculty.
- It discusses factors affecting the development of the aviation industry such as costs, government policies, and competition.
- It provides details on the growth of low-cost carriers in India and compares fares between low-cost and full-service airlines.
- It examines the increase in domestic airlines in India and how the aviation industry impacts the overall economy.
Dubai Port World presentation by Jose Carlos Garcia in the Mediterranean Port...ASCAME
The Mediterranean Ports Summit is organised by the Association of Mediterranean Chambers of Commerce and Industry (ASCAME), the Consorci de la Zona Franca de Barcelona with the collaboration of Barcelona Chamber in the framework of SIL2015.
The Mediterranean Port Summit 2015 is the largest annual Ports and Shipping conferences throughout Europe, the Middle East and Africa. This event in Barcelona is the gathering of maritime industry leaders. The program features many top industry professionals sharing their perspectives on port investments and terminal developments around the region, providing invaluable insights into the numerous opportunities in this sector of Commerce.
The Mediterranean Ports and Shipping Summit focused on key concepts such as institutional and fiscal reforms; the construction, extension and modernization of port platforms; the search for management and collaboration systems; the promotion of alliances to strengthen the position of world leadership; Mediterranean Ports a Gateway to Europe, Asia and Africa; the Port, City and Cruise Tourism, as well as the response of Mediterranean ports to the challenges brought by 800 million people.
The document is an analysis of Ryanair's corporate strategy model presented over multiple slides. It covers Ryanair's strategic positioning by examining its vision, culture, capabilities, and external environment. Specific topics analyzed include Ryanair's political, economic, social, and technological environment; its capabilities in areas like infrastructure, headquarters, technology development, and procurement; its internal strengths and weaknesses; and opportunities and threats in its external environment.
Emirates is an airline based in Dubai, United Arab Emirates that is wholly owned by the government of Dubai. It is the largest airline in the Middle East operating over 3,600 flights per week from its hub in Dubai to over 140 cities in 81 countries. Emirates has a fleet of Boeing and Airbus aircraft and offers amenities like onboard showers and WiFi. The airline promotes itself through various advertisements, sponsorships, magazines, and other marketing strategies as it seeks to maintain growth and market share despite increased competition from other airlines.
This document discusses two human resource issues facing Air France: 1) inefficient allocation of human resources and 2) changes in working conditions. For issue 1, Air France had 94,417 employees in 2015 but was losing competitiveness and accumulating debt due to overstaffing. Planned job cuts of 2,900 positions led to violent protests. For issue 2, changes to pay and working conditions, such as reduced bonuses and increased hours, caused employee resistance since they were not consulted beforehand. The document recommends improving workforce planning, increasing communication and consultation with unions, and enhancing employee motivation to address these issues.
This Slide is about Emirates Airways. It also gives some information in global airways markets, as well as strategic tools which are helpful for the firm.
This document analyzes Southwest Airlines and provides recommendations to address profitability issues. It begins with an introduction to Southwest Airlines and outlines the problem of a 34% drop in earnings due to increased competition from other low-cost carriers. It then performs a SWOT analysis and concludes that low prices alone are not enough for a competitive advantage and that Southwest should adopt a target pricing strategy to redefine its product offering. The recommendations suggest ways for Southwest to differentiate itself, such as adding new classes of service and larger aircraft while continuing its focus on low costs and good customer service.
This document provides an overview and analysis of Ryanair's business model and strategy. It discusses Ryanair's history and transformation to a low-cost airline. Key aspects of Ryanair's strategy are its cost leadership through initiatives like online booking, point-to-point routes, and secondary airports. The document also examines Ryanair's competitive advantages, growth opportunities, and responses from full-service competitors. It concludes by outlining Ryanair's future plans to further reduce costs and generate new revenue streams, with an ultimate goal of offering free flights.
The document provides information on the airline industry in India. It notes that there are 454 airports and airstrips in India, with 127 owned and operated by the Airports Authority of India. It also provides statistics on passenger traffic growth between 2007-2008. The history of the airline industry in India is traced from 1911 onwards. Key regulatory authorities that oversee the industry are also outlined. The policies of open skies and foreign direct investment in the industry are discussed. Details are given on major airlines in India like Jet Airways and Kingfisher Airlines.
Some of BA's internal capabilities include its large aircraft fleet that can access over 300 destinations, training facilities for staff, and premium services. External capabilities include strong customer relationships, alliances with other airlines, and corporate social responsibility programs. A SWOT analysis identifies strengths like its strong brand but also weaknesses such as high costs and labor issues. Porter's Five Forces analysis found competitive rivalry and supplier power to be high threats. Five strategic goals are outlined around customers, service, network growth, London presence
A Study on Aviation Industry (InterGlobe Aviation Ltd & Spicejet Ltd)Anant Kumar Behera
This document is a project report on a study of the aviation industry in India, focusing on InterGlobe Aviation Ltd and SpiceJet Ltd. It includes an overview of the global and Indian aviation industries, profiles of the two companies, data analysis and interpretation of their performance, and conclusions and recommendations from the study.
Term ProjectComparative Financial Statement Analysis of Spir.docxbradburgess22840
Term Project
Comparative Financial Statement Analysis of Spirit Airlines and Jet Blue, 2015-2017
ACC 770- Managerial Accounting
I. Introduction
II. Business History and Future
a. Industry
b. Spirit Airline
c. JetBlue
III. Financial Analysis
a. Ratio analysis explanation
i. Liquidity ratios
ii. Activity Ratio
iii. Solvency Ratio
iv. Profitability Ratio
b. Horizontal and Vertical Analysis
i. Overview
ii. Complementary application
IV. Liquidity Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
V. Activity Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VI. Solvency Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VII. Profitability Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VIII. Horizontal and Vertical Analysis
IX. Comparative Analysis
a. Creditworthiness analysis
i. Short-term
ii. Long-term
b. Investment attractiveness
c. Recommendations
X. Summary and conclusions
XI. References/ Bibliography
XI. Appendices
Introduction:The report is the partial requirement of Managerial Accounting course. The objective is analyzing and comparing two companies of same industry for the purpose of forming sensible decision bases on financial statements, historical data and market news about its standing.The report has analyzed and compared Spirit airline and JetBlue Airline. The scope of the report is to see the trends of industry thereby, analyze companies position in terms of industry. Moreover, past analysis also provide an assistance in forming recommendations and insight of the particular company.The methodology of entire report is mainly on ratio calculations and its interpretations. Then it provides brief summary of evaluating short term and long term creditworthiness along with the investment attractiveness.The future of airline industry is slightly unpredictable for the perspective of investment, because demand for air tickets is increasing but demand for stocks has decreased overtime. Business History, Overview and FutureIndustry History and Overview:
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people, products and animals. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living.
In early years, flying was considered a risk endeavor. In 1925, a development of an act “Air Mail Act” bring much revolution in airline industry by allowing the postmaster to contract with private airlines to deliver mail. Shortly thereafter, the Air Commerce Act gave the Secretary of Commerce power to establish airways, certify aircraft, license pilots, and issue and enforce air traffic regulations. The first commercial airlines included Pan American, Western Air Express and Ford Transport Service. Within 10 years, many modern-day airlines, had emerged as major players.
In 1938, Civi.
Lufthansa is the largest airline in Europe, with its headquarters located in Cologne, Germany. It operates flights to 18 domestic and 197 global destinations across Europe, North America, Asia, Africa, and has a fleet of over 280 aircraft. Along with its subsidiaries including Swiss International Air Lines and Austrian Airlines, Lufthansa services around 500 destinations worldwide with over 620 aircraft. It is a founding member of the Star Alliance, the world's largest airline alliance.
This document provides background information on Emirates airline, including:
- It was established in 1985 with backing from Dubai's royal family and began services from Dubai in the 1980s.
- It is now the largest airline in the Middle East serving over 140 cities globally with 3600 weekly flights from its Dubai hub.
- Emirates has achieved success through investments in its large fleet including Boeing 777 and Airbus A380 aircraft.
For the last decade, Emirates Airlines (Emirates) has been moving forward with an energized and aggressive expansion into multiple markets. They have also experienced steady financial growth in that time.
Currently, the Middle Eastern airline has dominated the Near East air travel business and has secured a strong market presence in India and Eastern Asia.
While their movement into Europe has been steady and systematic they have been met with resistance from regional airlines and large trans-Atlantic flight alliances. These organizations have thus stymied Emirates’ penetration into the European market.
Emirates also has a burgeoning presence in North America and a fledgling venture in South America. However, due to stiff international competition and a business model that relies heavily on local government subsidies, Emirates will need to secure its business within new markets in order to maintain its current financial growth.
For this reason this report will propose and evaluate Miami International Airport as a new destination for Emirates Airlines to add to its travel portfolio. This recommendation is made in the belief that the local market in the Miami-Dade metropolitan area will help Emirates Airlines gain access to new markets.
The airline is a subsidiary of The Emirates Group owned by the government of Dubai. It began services in 1985 with two aircraft and has since expanded to 142 destinations in 80 countries. The airline's growth is attributed to its focus on excellent customer experience, innovative design, competitive fares, and ability to adapt to changing market conditions. It has received numerous awards and competes with major airlines like Etihad, Lufthansa, and Singapore Airlines. A SWOT analysis identified key strengths in customer focus and diversification, as well as weaknesses in over-diversification and threats from competitors. The airline's marketing plan analyzes customers, competitors, and the external PEST environment.
Strategic management is a process of structuring of a keen understanding of how the world or business environment is changing. Read this report to know more about strategic management.
An analysis of the contrasting HRM policies of BA and Ryan Air through 4 frames - Structural, HR,Political and Symbolic and commenting on the alignment of the HRM policies to the strategic objectives of each company
Vistara Airlines is marketing its premium services to business travelers and high-end customers while keeping prices competitive. It aims to create brand awareness and increase its customer base through innovative advertising campaigns. Vistara offers various seating classes with inflight entertainment and catering options. Its marketing strategies focus on visibility through events and partnerships, highlighting its premium product offerings, and building strong customer relationships.
British Airways is the flag carrier airline of the United Kingdom, founded in 1924. Its mission is to be "The World's Favourite Airline" by providing a full service experience. Its goals include reducing its environmental impact through decreasing carbon emissions, waste, and noise. British Airways has a number of internal capabilities, such as its aircraft fleet and destinations. Externally, it has close relationships with customers and alliances with other airlines. Using Porter's Five Forces model, British Airways faces high competitive rivalry and threat of new entrants in the airline industry.
This document provides an overview of Pakistan International Airlines (PIA), including its objectives, importance, code sharing agreements, privatization plans, financial performance, problems and crises, solutions, and policy measures. PIA is the national airline of Pakistan, operating domestic and international flights. However, it has been facing financial losses for years due to issues like rising oil prices, currency devaluation, aging aircraft, overstaffing, and lack of maintenance. Solutions proposed include replacing old aircraft, improving management practices, and reducing political interference.
The document is a presentation on the aviation industry that covers several topics:
- It introduces the presenter and acknowledges their faculty.
- It discusses factors affecting the development of the aviation industry such as costs, government policies, and competition.
- It provides details on the growth of low-cost carriers in India and compares fares between low-cost and full-service airlines.
- It examines the increase in domestic airlines in India and how the aviation industry impacts the overall economy.
Dubai Port World presentation by Jose Carlos Garcia in the Mediterranean Port...ASCAME
The Mediterranean Ports Summit is organised by the Association of Mediterranean Chambers of Commerce and Industry (ASCAME), the Consorci de la Zona Franca de Barcelona with the collaboration of Barcelona Chamber in the framework of SIL2015.
The Mediterranean Port Summit 2015 is the largest annual Ports and Shipping conferences throughout Europe, the Middle East and Africa. This event in Barcelona is the gathering of maritime industry leaders. The program features many top industry professionals sharing their perspectives on port investments and terminal developments around the region, providing invaluable insights into the numerous opportunities in this sector of Commerce.
The Mediterranean Ports and Shipping Summit focused on key concepts such as institutional and fiscal reforms; the construction, extension and modernization of port platforms; the search for management and collaboration systems; the promotion of alliances to strengthen the position of world leadership; Mediterranean Ports a Gateway to Europe, Asia and Africa; the Port, City and Cruise Tourism, as well as the response of Mediterranean ports to the challenges brought by 800 million people.
The document is an analysis of Ryanair's corporate strategy model presented over multiple slides. It covers Ryanair's strategic positioning by examining its vision, culture, capabilities, and external environment. Specific topics analyzed include Ryanair's political, economic, social, and technological environment; its capabilities in areas like infrastructure, headquarters, technology development, and procurement; its internal strengths and weaknesses; and opportunities and threats in its external environment.
Emirates is an airline based in Dubai, United Arab Emirates that is wholly owned by the government of Dubai. It is the largest airline in the Middle East operating over 3,600 flights per week from its hub in Dubai to over 140 cities in 81 countries. Emirates has a fleet of Boeing and Airbus aircraft and offers amenities like onboard showers and WiFi. The airline promotes itself through various advertisements, sponsorships, magazines, and other marketing strategies as it seeks to maintain growth and market share despite increased competition from other airlines.
This document discusses two human resource issues facing Air France: 1) inefficient allocation of human resources and 2) changes in working conditions. For issue 1, Air France had 94,417 employees in 2015 but was losing competitiveness and accumulating debt due to overstaffing. Planned job cuts of 2,900 positions led to violent protests. For issue 2, changes to pay and working conditions, such as reduced bonuses and increased hours, caused employee resistance since they were not consulted beforehand. The document recommends improving workforce planning, increasing communication and consultation with unions, and enhancing employee motivation to address these issues.
This Slide is about Emirates Airways. It also gives some information in global airways markets, as well as strategic tools which are helpful for the firm.
This document analyzes Southwest Airlines and provides recommendations to address profitability issues. It begins with an introduction to Southwest Airlines and outlines the problem of a 34% drop in earnings due to increased competition from other low-cost carriers. It then performs a SWOT analysis and concludes that low prices alone are not enough for a competitive advantage and that Southwest should adopt a target pricing strategy to redefine its product offering. The recommendations suggest ways for Southwest to differentiate itself, such as adding new classes of service and larger aircraft while continuing its focus on low costs and good customer service.
This document provides an overview and analysis of Ryanair's business model and strategy. It discusses Ryanair's history and transformation to a low-cost airline. Key aspects of Ryanair's strategy are its cost leadership through initiatives like online booking, point-to-point routes, and secondary airports. The document also examines Ryanair's competitive advantages, growth opportunities, and responses from full-service competitors. It concludes by outlining Ryanair's future plans to further reduce costs and generate new revenue streams, with an ultimate goal of offering free flights.
The document provides information on the airline industry in India. It notes that there are 454 airports and airstrips in India, with 127 owned and operated by the Airports Authority of India. It also provides statistics on passenger traffic growth between 2007-2008. The history of the airline industry in India is traced from 1911 onwards. Key regulatory authorities that oversee the industry are also outlined. The policies of open skies and foreign direct investment in the industry are discussed. Details are given on major airlines in India like Jet Airways and Kingfisher Airlines.
Some of BA's internal capabilities include its large aircraft fleet that can access over 300 destinations, training facilities for staff, and premium services. External capabilities include strong customer relationships, alliances with other airlines, and corporate social responsibility programs. A SWOT analysis identifies strengths like its strong brand but also weaknesses such as high costs and labor issues. Porter's Five Forces analysis found competitive rivalry and supplier power to be high threats. Five strategic goals are outlined around customers, service, network growth, London presence
A Study on Aviation Industry (InterGlobe Aviation Ltd & Spicejet Ltd)Anant Kumar Behera
This document is a project report on a study of the aviation industry in India, focusing on InterGlobe Aviation Ltd and SpiceJet Ltd. It includes an overview of the global and Indian aviation industries, profiles of the two companies, data analysis and interpretation of their performance, and conclusions and recommendations from the study.
Term ProjectComparative Financial Statement Analysis of Spir.docxbradburgess22840
Term Project
Comparative Financial Statement Analysis of Spirit Airlines and Jet Blue, 2015-2017
ACC 770- Managerial Accounting
I. Introduction
II. Business History and Future
a. Industry
b. Spirit Airline
c. JetBlue
III. Financial Analysis
a. Ratio analysis explanation
i. Liquidity ratios
ii. Activity Ratio
iii. Solvency Ratio
iv. Profitability Ratio
b. Horizontal and Vertical Analysis
i. Overview
ii. Complementary application
IV. Liquidity Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
V. Activity Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VI. Solvency Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VII. Profitability Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VIII. Horizontal and Vertical Analysis
IX. Comparative Analysis
a. Creditworthiness analysis
i. Short-term
ii. Long-term
b. Investment attractiveness
c. Recommendations
X. Summary and conclusions
XI. References/ Bibliography
XI. Appendices
Introduction:The report is the partial requirement of Managerial Accounting course. The objective is analyzing and comparing two companies of same industry for the purpose of forming sensible decision bases on financial statements, historical data and market news about its standing.The report has analyzed and compared Spirit airline and JetBlue Airline. The scope of the report is to see the trends of industry thereby, analyze companies position in terms of industry. Moreover, past analysis also provide an assistance in forming recommendations and insight of the particular company.The methodology of entire report is mainly on ratio calculations and its interpretations. Then it provides brief summary of evaluating short term and long term creditworthiness along with the investment attractiveness.The future of airline industry is slightly unpredictable for the perspective of investment, because demand for air tickets is increasing but demand for stocks has decreased overtime. Business History, Overview and FutureIndustry History and Overview:
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people, products and animals. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living.
In early years, flying was considered a risk endeavor. In 1925, a development of an act “Air Mail Act” bring much revolution in airline industry by allowing the postmaster to contract with private airlines to deliver mail. Shortly thereafter, the Air Commerce Act gave the Secretary of Commerce power to establish airways, certify aircraft, license pilots, and issue and enforce air traffic regulations. The first commercial airlines included Pan American, Western Air Express and Ford Transport Service. Within 10 years, many modern-day airlines, had emerged as major players.
In 1938, Civi.
Qantas has faced challenges over the past 10 years that have impacted its business life cycle and profitability. These include industrial disputes in 2011 and major losses reported in 2013/14, due to a 46% increase in competitor capacity in Australia. Alan Joyce explained the 2013/14 loss was partly due to passengers switching to competitors like Virgin Australia. The document discusses Qantas' response to these internal and external influences over this period.
British Airways is the largest international airline in the world based in London. It was formed through the merger of multiple smaller airlines starting in the early 20th century. British Airways' earliest predecessor was founded in 1916 and inaugurated the world's first international air service in 1919. Through further mergers and reorganizations, British Overseas Airways Corporation (BOAC) was formed in 1939. BOAC served as Britain's national carrier for overseas routes.
OUTLINETOPIC ANIMAL TESTING ARGUMENT CON AGAINST You w.docxkarlhennesey
OUTLINE
TOPIC : ANIMAL TESTING
ARGUMENT: CON/ AGAINST
You will use library databases to research your side of the argument. You will then create an outline of your argument of the controversial topic ANIMAL TESTING.
1. Find two to four resources from the library that supports your argument. (CON/AGAINST ARGUMENT )
2. Construct an outline of the main points important to your side of the controversy.
3. Your outline must include a reference page in correct APA format.
Term Project
Comparative Financial Statement Analysis of Spirit Airlines and Jet Blue, 2015-2017
ACC 770- Managerial Accounting
I. Introduction
II. Business History and Future
a. Industry
b. Spirit Airline
c. JetBlue
III. Financial Analysis
a. Ratio analysis explanation
i. Liquidity ratios
ii. Activity Ratio
iii. Solvency Ratio
iv. Profitability Ratio
b. Horizontal and Vertical Analysis
i. Overview
ii. Complementary application
IV. Liquidity Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
V. Activity Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VI. Solvency Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VII. Profitability Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VIII. Horizontal and Vertical Analysis
IX. Comparative Analysis
a. Creditworthiness analysis
i. Short-term
ii. Long-term
b. Investment attractiveness
c. Recommendations
X. Summary and conclusions
XI. References/ Bibliography
XI. Appendices
Introduction:The report is the partial requirement of Managerial Accounting course. The objective is analyzing and comparing two companies of same industry for the purpose of forming sensible decision bases on financial statements, historical data and market news about its standing.The report has analyzed and compared Spirit airline and JetBlue Airline. The scope of the report is to see the trends of industry thereby, analyze companies position in terms of industry. Moreover, past analysis also provide an assistance in forming recommendations and insight of the particular company.The methodology of entire report is mainly on ratio calculations and its interpretations. Then it provides brief summary of evaluating short term and long term creditworthiness along with the investment attractiveness.The future of airline industry is slightly unpredictable for the perspective of investment, because demand for air tickets is increasing but demand for stocks has decreased overtime. Business History, Overview and FutureIndustry History and Overview:
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people, products and animals. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living.
In early years, flying was considered a risk endeavor. In 1925, a development of an act “Air Mail ...
OUTLINETOPIC ANIMAL TESTING ARGUMENT CON AGAINST You w.docxaman341480
OUTLINE
TOPIC : ANIMAL TESTING
ARGUMENT: CON/ AGAINST
You will use library databases to research your side of the argument. You will then create an outline of your argument of the controversial topic ANIMAL TESTING.
1. Find two to four resources from the library that supports your argument. (CON/AGAINST ARGUMENT )
2. Construct an outline of the main points important to your side of the controversy.
3. Your outline must include a reference page in correct APA format.
Term Project
Comparative Financial Statement Analysis of Spirit Airlines and Jet Blue, 2015-2017
ACC 770- Managerial Accounting
I. Introduction
II. Business History and Future
a. Industry
b. Spirit Airline
c. JetBlue
III. Financial Analysis
a. Ratio analysis explanation
i. Liquidity ratios
ii. Activity Ratio
iii. Solvency Ratio
iv. Profitability Ratio
b. Horizontal and Vertical Analysis
i. Overview
ii. Complementary application
IV. Liquidity Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
V. Activity Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VI. Solvency Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VII. Profitability Analysis
a. Industry
b. Spirit Airlines
c. JetBlue
VIII. Horizontal and Vertical Analysis
IX. Comparative Analysis
a. Creditworthiness analysis
i. Short-term
ii. Long-term
b. Investment attractiveness
c. Recommendations
X. Summary and conclusions
XI. References/ Bibliography
XI. Appendices
Introduction:The report is the partial requirement of Managerial Accounting course. The objective is analyzing and comparing two companies of same industry for the purpose of forming sensible decision bases on financial statements, historical data and market news about its standing.The report has analyzed and compared Spirit airline and JetBlue Airline. The scope of the report is to see the trends of industry thereby, analyze companies position in terms of industry. Moreover, past analysis also provide an assistance in forming recommendations and insight of the particular company.The methodology of entire report is mainly on ratio calculations and its interpretations. Then it provides brief summary of evaluating short term and long term creditworthiness along with the investment attractiveness.The future of airline industry is slightly unpredictable for the perspective of investment, because demand for air tickets is increasing but demand for stocks has decreased overtime. Business History, Overview and FutureIndustry History and Overview:
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people, products and animals. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living.
In early years, flying was considered a risk endeavor. In 1925, a development of an act “Air Mail .
The History and Development of Aviation in the State of Kuwaittheijes
The document summarizes the history and development of aviation in Kuwait. It discusses how Kuwait opened its first airport in the 1920s and established its first national carrier, Kuwait National Airways, in 1954. As aviation grew, Kuwait established the Kuwait Civil Aviation Department in 1956 and became a signatory to the International Civil Aviation Organization in 1960. The aviation industry continued expanding through the latter half of the 20th century. Currently, Kuwait is working to upgrade its airport and increase capacity to accommodate over 25 million passengers annually to keep up with rising demand. Privatizing Kuwait Airways is seen as a way to attract more investment to further develop the aviation industry.
A strategic Analysis of WestJet Airline Company.docxwrite31
WestJet Airlines is a Canadian airline company that provides low-cost air travel to destinations in Canada, the US, Mexico, and the Caribbean. It was founded in 1996 and has grown significantly since then, becoming the second largest airline in Canada. WestJet aims to offer affordable and high quality air services. It has a strong corporate culture and focuses on community involvement and environmental protection. While WestJet has many strengths, it also faces threats from other modes of transportation and competitors as it looks to expand internationally.
A strategic Analysis of WestJet Airline Company.docxwrite12
WestJet Airlines is a Canadian airline company that provides low-cost air travel to destinations in Canada, the US, Mexico, and the Caribbean. It was founded in 1996 and has grown significantly since then, becoming the second largest airline in Canada. WestJet aims to offer affordable and high quality air services. It has a strong corporate culture and focuses on community involvement and environmental protection. While WestJet has many strengths, it also faces threats from other modes of transportation and competitors as it looks to expand internationally.
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Dr. Nazrul Islam
Healthy economic development requires properly managing the banking industry of any
country. Along with state-owned banks, private banks play a critical role in the country's economy.
Managers in all types of banks now confront the same challenge: how to get the utmost output from
their employees. Therefore, Performance appraisal appears to be inevitable since it set the
standard for comparing actual performance to established objectives and recommending practical
solutions that help the organization achieve sustainable growth. Therefore, the purpose of this
research is to determine the effect of performance appraisal on employee motivation and retention.
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Alexey Krivitsky
Is Agile dead? It depends on what you mean by 'Agile'. If you mean that the organizations are not getting the promised benefits because they were focusing too much on the team-level agile "ways of working" instead of systemic global improvements -- then we are in agreement. It is a misunderstanding of Agility that led us down a dead-end. At Org Topologies, we see bright sparks -- the signs of the 'second wave of Agile' as we call it. The emphasis is shifting towards both in-team and inter-team collaboration. Away from false dichotomies. Both: team autonomy and shared broad product ownership are required to sustain true result-oriented organizational agility. Org Topologies is a package offering a visual language plus thinking tools required to communicate org development direction and can be used to help design and then sustain org change aiming at higher organizational archetypes.
Originally presented at XP2024 Bolzano
While agile has entered the post-mainstream age, possibly losing its mojo along the way, the rise of remote working is dealing a more severe blow than its industrialization.
In this talk we'll have a look to the cumulative effect of the constraints of a remote working environment and of the common countermeasures.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
A team is a group of individuals, all working together for a common purpose. This Ppt derives a detail information on team building process and ats type with effective example by Tuckmans Model. it also describes about team issues and effective team work. Unclear Roles and Responsibilities of teams as well as individuals.
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...dsnow9802
Colby Hobson stands out as a dynamic leader in the residential construction industry. With a solid reputation built on his exceptional communication and presentation skills, Colby has proven himself to be an excellent team player, fostering a collaborative and efficient work environment.
1. 1 | P a g e
Introduction
Objectives
As a part of our Management of organizational change course, our respected faculty provided
us a case to analysis. As the world is changing rapidly every organization has to adapt the
change to sustain. If any organization fail to adapt the change it will be vanished. Firstly, our
focus was the changes Qantas implemented to become one of the profitable airlines in the
world. Secondly, the identical development features and evaluation of the influence of
Qantas’s success. Thirdly, what kind of challenges Qantas will face in the upcoming years.
Finally, the recommendation for the Qantas airways.
History of Air Lines Industry
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation
for people and products. The hundred-plus years following the invention of the first aircraft
have brought about a revolution in the way people travel.
Early 20th Century
Airplanes were around the first few years of the 20th century, but flying was a risky endeavor
not commonplace until 1925. In this year, the Air Mail Act facilitated the development of the
airline industry by allowing the postmaster to contract with private airlines to deliver mail.
Shortly thereafter, the Air Commerce Act gave the Secretary of Commerce power to establish
airways, certify aircraft, license pilots, and issue and enforce air traffic regulations.
Mid-20th Century
In 1938, the Civil Aeronautics Act established the Civil Aeronautics Board. This board
served numerous functions, the two most significant being determining airlines' routes of
travel and regulating prices for passenger fares. The CAB based airfares on average costs, so
because airlines couldn't compete with each other by offering lower fares, they competed by
striving to offer the best quality service.
Deregulation
In the mid-1970s, Alfred Kahn, an economist and deregulation advocate, became chairman of
the CAB. Around the same time, a British airline began offering exceptionally inexpensive
transatlantic flights, awakening a desire for U.S.-based airlines to lower their fares. These
influences led to Congress passing the Airline Deregulation Act of 1978, ushering in an era of
unencumbered free market competition.
Late 20th Century
Fares dropped as competition and the number of customers increased. A 1981 air traffic
controllers strike brought a temporary setback to the growth, which continued throughout the
1980s. Some of the major carriers who had dominated the skies during the middle portion of
the century, such as Pan American and TWA, began to collapse in the wake of competition.
2. 2 | P a g e
21st Century
In 2001, the industry dealt with the effects of another economic downturn, as business travel
decreased substantially while labor and fuel costs increased. The events 9/11 greatly
magnified the airlines' issues, leading to a sharp decline in customers and significantly higher
operating costs. Losses continued for years; the industry as a whole didn't return to
profitability until 2006. A relatively stable period followed, although controversies arose over
service quality and passenger treatment in terms of flight delays, particularly those involving
planes waiting on the runway. In 2010 and 2011, the U.S. Department of Transportation
issued a series of rules mandating that the airlines provide adequate modifications for
passengers in extenuating circumstances.
Present Position of Airlines industry
The state of the airline industry is strong. Around the world, the number of people flying
increased by 6.6% in 2017. In fact, the world's 20 busiest airports, alone, saw roughly 1.5
billion passengers pass through its terminals last year, trade group Airports Council
International reported. Consolidation, coupled with relatively affordable fuel prices and
increasingly savvy management teams has resulted in record profits for the industry.
However, the airline business is not without its problems. Any cursory look at todays new
will turn up any number of stories about dissatisfied customers or some facet of the industry
under threat. Even as profitability remains solid, the problems that plague airlines have not
gone away. In fact, they have actually become more complex.
It's a fair response. The airline industry for all of its power and prestige is unique in the sheer
number of factors that could negatively affect its business. Over the past couple of years,
airlines have experienced major disruptions caused by everything from electrical fires to
catastrophic disease outbreaks. Then there are also the challenges caused by the world's ever-
shifting economic and political climates. And let's not forget about the issues created by
changes in our actual climate. The vulnerability of airlines to this multitude of factors has to
do with the global nature of the business. The very things that make airlines so interesting
and alluring are also the same things that threaten its well-being.
3. 3 | P a g e
History of the company
Qantas was established on 16th November 1920 in Queensland as Queensland and Northern
Territorial Aerial Services Limited. It specialized in airmail services subsidized by the
Australian government, linking railheads in western Queensland. Qantas limited and Britain’s
imperial Airways formed a new company named Qantas Empire Airways limited in 1934.
Both had 49% share and rest 2% in the hands of independent authority. Qantas Empire
airways started to provide services between Brisbane and Singapore as the only Airline in the
Australia. By the 1960 Qantas was operating round the world from Australia and London via
Asia and Middle East and to the North America and South America through United States of
America and Mexico. After wide-body aircraft introduced many of the routes were dropped.
In 1992, Qantas purchased Australian Airlines and combined the domestic operation into the
company. The Company was privatized in 1995.
Qantas had the widespread commercial and ownership links with various regional carriers.
The company created alliances agreements with the international carriers, through the
agreement “one world” alliance. Which was the second largest airline alliance in the airlines
industry. Qantas used alliances to gain market share. Although the company’s main business
was transport the passengers, the company refers to diverse portfolio of airlines related
businesses consist of Engineering, catering, Freight and travel wholesaler subsidiaries. in
2004, the flying businesses of the Qantas group have been branded under two major levels-
Qantas and Jetstar. Which domestically operated 5000 flights a week serving 62 city and
internationally 700 flights a week and offered service to 130 countries.
Present Position of the Company
Qantas Airways is renowned as The Flag carrier of Australia and it is largest airlines by fleet
size and international flights and international destination. It is also known as third oldest
airlines in the world after KLM Royal Dutch airlines and Avianca S.A. Qantas now serves
700 destination in 130 countries worldwide. Qantas and its regional subsidiaries carry more
than 18.5 million passengers a year. Here are some subsidiaries.
Qantas link Qantas Freight Q catering Qantas Holidays
4. 4 | P a g e
JetStar Express Ground Handling Jetconnect
Qantas headquarters are located at the Qantas Centre in Mascot, Sydney, New South Wales.
In 2018, Qantas airways has $1.6 billion underlying profit before tax. In addition $1391
million statutory profit before tax. They returned $1 to their shareholders. In 2017, they had
29,596 employees. But in 2018 it increased to 30,248.
Statistics In 2017 In 2018
Total Revenue $16,057 million $17,060 million
Return on investment 20.1% 22%
Passengers carried 53,654 55,273
Aircraft in service(End
period)
309 313
Employees 29,596 30,248
Profit $853 million $980 million
Operating margin 9.9 10.5
In 2018, Qantas EBIT is $708 million through their domestic services and $399 million
through international services.
Products and Services:
The Routes of Qantas Airways:
Domestics Australia and New Zealand
Europe
Asia
Africa
South America
North America
South Pacific
Qantas airways provides in-flight dining including new 25% larger economy meal and
choices, in-flight entertainment, in-flight communication, Seat maps. Apart from that they
also provides Virtual Reality entertainment, new upgrades reward.
5. 5 | P a g e
Competitors of Qantas Airways:
Virgin Australia are the biggest competitors in case of domestic service. But these are the top
global competitors of Qantas airways:
Air India
Singapore Airlines
Etihad Airways
Malaysian Airlines
Qatar Airways
Emirates
Lufthansa
British Airways
Turkish Airlines
Air France
United Airlines
Air New Zealand
6. 6 | P a g e
Objective I
Critically discuss the changes that Qantas implemented to become one of the profitable
airlines in the world.
Changes in the organization that made Qantas profitable airlines in the world are given
below:
Core competence to provide premium customers across verity of platforms, internal
marketing within the organization to provide optimum level of satisfaction to
customers.
Qantas has a good establishment and maintaining network of agents. Qantas sells
itself through highly developed networks of agents around the world. This is a major
strength to maintain the business
Qantas has established a marketing channel to provide exquisite customer service to
different types of customers they have corporate contracts for major business travels
to be sold via e-commerce, online ticketing system for regular customers, holiday
packages, and various customer service in-house and outsourced.
In 1993 CEO James Strong took a challenge to build a new partnership between staff
and management the challenge was to a need for staff understanding that it necessary
to make profit thus the strategies was, reducing costs building up customer service
focus, extensive training programs, development of work teams, new classification
structure, a share ownership scheme, communicating company performance,
outsourcing, competitive tendering and downsizing were introduced to improve
company performance. Strategic recruitment at the top allowed Qantas polies for
change downsize its labor force and reduce cost, it has been a central plank of
employee management in Qantas after deregulation it was a necessary change to
survival.
In 2001-02 Qantas started newly international low cost Asian based flights Australian
airlines and jetconnect in 2004 they agreed to partnered up with 49.9% share with
Singapore and later launch Jetstar international on 2005 in keep up in a maximum
range in the industry. In domestic market lunch of jatstar market share raise from35%
to 60%.
Qantas have other businesses as a part of their development strategies, they have joint
venture with Australian post, Qantas operates Australian air express and road freight
7. 7 | P a g e
operator star track express 2006 express freighters Australia a newly formed
subsidiary was set up support their domestic operations they also have Qantas
holidays, engineering’s, flight catering, express, ground handling and Qantas defense
services.
In order to align its labors costs more closely with its rivals they enforced increased
redundancies, increased use of accumulated leave to reduce staffing numbers, an
expended leave without pay program and increased use of part time workers.
Reducing operating cost by $1.5 billion though productivity initiative and re-
engineering process, savings were made on fuel and maintenance by introducing new
aircraft
Objective II
Identify the development features and evaluate their impact on Qantas success.
An Integrated Approach to Change: The impacts
I. Discontinuing flights to infeasible routes
II. Extending business opportunities beyond Commercial Air Travel
III. Focusing on efficient employee management
IV. Modification of corporate structure
V. Efficient relationship management with partners and alliances
I. Discontinuing flights to infeasible routes
• Qantas discontinued their flights to destinations like Buenos Aires, Rome and Paris.
They did the same to Asian and Trans-Tasman routes in an attempt to be cost efficient
at a time when fuel cost was spiraling high.
• The discontinuation was compensated by the launching of a new low cost
International carrier in partnership with Singapore called Jet Star.
II. Extending business opportunities beyond Commercial Air Travel
• Extending into Freight Forwarding Business:
- Qantas extended its air travel business to air and road freight forwarding. Australian
Air Express in partnership with Australia Post took over the air cargo business. They
also ventured into road freight services under the brand name Star track Express.
8. 8 | P a g e
Qantas is also set to acquire Linfox, the trucking business of country’s second-biggest
freight operator, Lindsay Fox.
• Other diversified portfolio.
- Qantas also invested heavily in the following sectors:
• Engineering,
• Holidays,
• Flight Catering
• Express Ground Handling
• Defense Services
III. Focusing on Efficient Employee Management
• Qantas went on for an extensive labor reform program. As a part of the program
Qantas introduced the following:
- increased redundancies,
- increased use of accumulated leave to reduce staffing numbers
- An expanded leave-without-pay program and increased use of part-time workers.
• As a part of its cost cutting strategy for labor markets, Qantas began to recruit labors
from International markets like New Zealand and Thailand. Relocating a fifth of its
long-haul flight attendants off shore led to $18 million cost cut annually
IV. Modification of corporate structure
• In an attempt to optimizing accountability, collaboration and agility, Qantas
established eight different businesses in three categories:
Flying businesses
Flying services and
Associated businesses
This re-structuring led to increased operational efficiency and better internal coordination
V. Efficient relationship management with partners and alliances
• Qantas and Singapore Airlines partnered to:
- share costs on new training and
9. 9 | P a g e
- share maintenance facilities for the super-sized Airbus-380
• Qantas founded one world alliance in 1998, which aimed to unify code-sharing so
capacity utilization and domestic hub traffic could be optimized while realizing
savings in combined marketing and customer loyalty programs.
Impact: Changes that Matter
I. Efficient strategic management led Qantas become world’s most profitable airline at
the time when aviation industry suffered $43 billion in losses
II. Qantas set a benchmark in the following areas:
- Effective utilization and management of asset bases
- Addressing inefficient practices and
- Expanding networks through bold diversification
Objective III
What challenges will Qantas will face in the 21 century? What change initiatives would
you recommend for Qantas?
Challenges Qantas will face:
A changed environment is emerging in which strong regional giants are becoming stronger
and teaming up globally to form larger and more formidable global partnerships. Formation
of such strong and strategic global airline partnerships/ alliance's will result high competition.
So, in 21st century Qantas will face high competition. Competitors will use strategic weapon
through partnerships/ alliance's to bit each other. With global consolidation leading airline's
will ultimately supply most of the world's air transport demand. Growing market shares of
competitors is another threat for them. Due to increase share of Emirates (9.8%) and Pacific
Blue (7.7%) Qantas and Air New Zealand has fallen from 90.5 to 77.2%. Moreover Qantas
will face corporate social responsibility pressures to reduce noise pollution and other
emissions.
10. 10 | P a g e
Findings
1. Qantas has highly developed network of agents: Qantas has one of the biggest network in the
airlines industry. As it is considered as third oldest airways it has also fame in networking
through the industry in the whole world.
2. Staff and Management, Training programs: Management is very robust and they are very
focused. When there is any unprofessional practice in the organization the go for the
dismissals.
3. Introduced Jet star to compete with Virgin Blue and Tiger airways Australia: Only to compete
with domestic airlines, Qantas launched the Jet Star airlines also to take the competitive
advantage in case of price consideration.
4. Focus on the labor cost to reduce operating cost: Very standard in cutting the labor cost so
that it will reduce operating cost. Which is beneficial for the company.
5. Routes changed and introduced new air service for that particular routes: During the time
when the oil price was high, they avoided some place to cut the fuel cost, even they changed
the routes.
6. Great relationship with the partners and alliances: They maintain a very good relation with
Singapore airlines. They shares the maintaining cost and training cost with them.
Recommendation for change initiatives
When global aviation has suffered $43 billion in losses Qantas has become the most
profitable airline in the world, 62 largely because it has been strategically well managed. On a
global stage, Qantas has led the way in effective utilization and management of its asset base,
effectively reducing costs by addressing inefficient practices and expanding networks through
bold diversification. However Qantas have to take few more strategies to be competitive in 21
century. It conducts business in a world of more aviation choice than ever before for
Australian travelers. For Qantas to succeed, they need to keep investing in what delights their
customers and brings them back to them. They need to be the best airline for global travelers.
Qantas may transform itself into a lean and sleek marketing and strategy led powerhouse.
Qantas use e-commerce for corporate contracts for major business travel. It has an online
ticketing system for regular customers for convenience, combined with Qantas stores
providing collaborated travel and holiday packages and various customer service Centre’s in-
house and outsourced. They have agents in different locations as well for smooth business
operation. This indicates that Qantas has developed an organizational system and an
operational network to support its broad differentiation strategy. To be the best for travelers,
11. 11 | P a g e
it can conduct more internet based marketing. Qantas can differentiate itself from the
competitors through introducing updated services like wireless internet in flight, mobile
phone and internet uses opportunities etc. By launching such kind of offerings to customers
they can get competitive advantage over competitors. To remain competitive it has to be
continually upgraded its core competencies and continue to be pioneer in bringing
innovations. They can also expand their business through more alliances. It also can buildup
partner with British Airways to fly onwards from Bangkok and Hong Kong to London and
can expand its business in Asia through partnership with Malaysia Airlines. This can be part
of their strategy to reduce loss-making, asset intensive flying, while continuing to provide
great connections and Frequent Flyer points for travelers to the UK, and other destinations in
Europe. . In addition, global warming and climate change is now very much a social and
corporate issue. So Qantas should be focused on CSR activities to reduce environmental
pollution. They should develop strategy to be recognized themselves as green company.
Conclusion
In this economic circumstances every person wants to travel with a very low cost to their
pocket. In past few years, despite of their low cost airlines are able to achieve profits in their
business. Which surprises the market. These days cost of two hour flight destination in
cheaper than that of travelling same distance with taxi which is high.. These are point to point
travel and low distance. As we all know, Qantas “Jet Star” which offers low rates than
“Tiger” airways. Most customers are unaffected by the limit of baggage and low or no food
services when they travel so cheaper to saving some money. And other added advantage is
these companies uses smalls aircrafts whish are so efficient that reduces overall cost of the
company thus increases profit margin. So despite of having so many issue and difficulties in
operation and competition in the market, then also Qantas is able to succeed in the market
and retain its position of one of the preferred way of travel not only in Australia but also
worldwide.
12. 12 | P a g e
References
Alam, Q. (2007). Case study B - Qantas Airlines. In D. M. Waddell, T. G. Cummings, & C.
G. Worley (Eds.), Organization Development & Change: Asia Pacific (3 ed., pp. 454 - 464).
South Melbourne Vic Australia: Thomson Learning.
Amin, N. (2018), Management of Organization Change. [PowerPoint Slides Lecture: 1, 2, 3,
4, 5, 6] Retrieved from https://www.facebook.com/groups/178099509751188/
Qantas Airways. (2018). 2017 Annual Report Retrieved from
http://investor.qantas.com/FormBuilder/_Resource/_module/doLLG5ufYkCyEPjF1tpgyw/fil
e/annual-reports/2017AnnualReport.pdf