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Reaching out or missing out?
Approaches to outreach with
family carers in social care
organisations
JO MORIARTY
Outline
 What

we did

 What

we found

 What

we think might help

 Important

to recognise that
although this was an exploratory
study, a lot of findings will be only
too familiar to family carers and
practitioners!

2
3

What we did

METHODS
Concurrent mixed
method design
•Family carers
•Carers' workers
•Voluntary
organisations
•Commissioners

•National survey of
councils with social
services
responsibilities

Interviews

Survey

Documents
•Care plans
•Leaflets and
brochures
•Websites

4

National
workforce
data
•Analysis of Carers
Workers in NMDSSC (Hussein &
Manthorpe, 2012)
Interviews most important
component
24

8

16

38

Commissioners

Voluntary organisations

Carers workers

Family carers

5
6

What we found

BARRIERS TO SEEKING SUPPORT
DIFFERENT APPROACHES TO OUTREACH
We know that….


Many carers
report difficulties in
finding out about
services, meaning
that they are
sometimes caring
without any other
sources of support

7

Image from care.com website
‘Classic’ approach to
problem solving
Identify problem

input

outcomes

But .... recognising a problem doesn’t always mean
that solutions are achievable!

8
Multiple sources of
information and support

9
10

“

I first found about carers’ support by
picking up a leaflet when [my husband]
went to the … clinic one day. And up until
then I had no idea that there was anything
out there for carers … It was probably, I
would say, five years ago at the most
CARER11

”

But many people don’t
see themselves as carers
11

“

Other times I just feel really frustrated
that we can’t do more. And that
might be because the carer’s so …
driven by guilt and won’t take a step
to break off from the caring role
WORKER15

”

They may feel guilty
about asking for help
12

“

And, again, people say stigma is not
out there, but it is and it’s massive

WORKER14

Some may feel stigma
about asking for help

”
13

“

There is such a lack of communication
or information from professionals … the
parents’ groups are very, very
good, because you’ll go along and
people will say, ‘Haven’t you got this
yet?’ or, ‘Do you know about such and
such?’
CARER24

”

Information not always
accessible or useful
(overload and absence)
So called ‘hidden’ or
under represented carers


Even less likely to
access support:



14

Carers from black and
minority ethnic groups
(Katbamna et al, 2004)



Lesbian, gay, bisexual
and transgender carers
(Willis et al, 2011)



Young carers (Children’s
Society, 2013)



Working age carers in
paid employment (King
and Pickard, 2013)

Image from Alzheimer’s Society website
General approaches


Around 80 per cent
of councils
responding kept
Carers Register



Leaflets in libraries
and contact
centres



Link up to national
events (Carers
Week)



Working with
supermarkets

Daily Mail 13 June 2011

15
But....


Council websites
very variable



Carers wanted
more timely and
specialist
information



Registers only
include a small
proportion of
carers

16
Types of outreach

17

‘High street’

Integrated
primary care

Self help

Visibility

Familiarity

Minimal infrastructure
Types of outreach

Specialist
‘Heineken effect’

18
‘High street’
19



Carers Centres
(mainly run by The
Carers Trust)



Carers Hubs (local
partnerships)



Carers cafés


More rural areas



‘Travelling’ advice
sessions



Hosted in another
venue

Photo by Jenny & Mark
20

“

in truth, when most of them do just pop
in without an appointment they’re
normally at crisis point to be honest, so
we get quite a lot of people in up to
here, a room full of tears here
WORKER15

Enables rapid
response

”
Potential & challenges
 Carer

involvement in centre
signage and decor and in
designing website helped one
centre be more ‘visible’

 Challenge

in rural areas
because of cost
 Rolling

programme seen as better than
one off visits

21
Integrated outreach in
primary care




Carers much more
likely to have seen
their GP than any
other health and
social care
professional
Carers may have
dual role


As ‘partners’ in
someone’s care



As someone with health
needs of their own

22
23

“

Part of the [carers support worker] role was
to help GPs identify carers and a recent
survey of the carer’s registers ... has ...
indicated that those practices that
engaged most with that support worker
have a higher number of carers on their
register
COMMISSIONER08

Helping with
prevention agenda

”
Potential & challenges
 Appeared

to exist only in one

study area
 But much bigger body of work
in NHS aimed at improving
carer recognition in primary
care
 Not

clear how this would/could link to
carer assessments and other social
care support

24
Self help


Creates sense of
mutual support





Not being alone
Doesn’t demand major
infrastructure

Research on peer
support but this
does not appear
to consider self
help outreach

25
26

“

Carers are hard to find … It’s just a
question of talking and talking and
more talking until I eventually found
one and I found another one and then
it spread from there, really …
CARER18

Combine credibility
and flexibility

”
Potential and challenges
 Requires

minimal resources

 Small

grant from council for meetings
and publicity

 Potential

to link with other carer led
initiatives (for instance, forums)

 But

very dependent on individuals

 General

trend away from grants to
contracts may hinder expansion of this
model

27
Specialist outreach


Fits most closely
with other models
of outreach in
other research



Especially
important where
stigma and/or
lack of awareness
an issue
Image from Rushcliffe BME
Carers Support Service

28
29

“

I wouldn’t have any clue about
the wording of a carer at the
time. I didn’t see myself as a
carer, even if I [had known] that
word
CARER05

”

Cultural and language
barriers around ‘caring’
30

“

You won’t get [carers of substance misusers] to
realise they are carers or accept it. The
chance of them walking into a carer centre or
an NHS ... place and saying, ‘One, my son is a
junkie. Two, I’m his carer. Three, I need help.’
Not a chance in hell!
CARER02

Stigma and sense of
failure accentuated

”
Potential and challenges
 Clear

way for services to
demonstrate they are meeting
requirements of Equality Act
2010

 Vulnerable

to cutbacks as
resource intensive
 Even

more so in rural areas

31
32

“

I haven't got a husband, a boyfriend, a
partner, whatever. I never had a big social life. I
have a few friends, but not friends that I would
regularly go to the cinema with or go out for a drink
... One of my neighbours has become a good friend
and she brings over a bottle [of wine] every now
and again ... That's about the extent of my social
life, apart from any carers meetings that I go to
CARER07

And what happens
when identified?

”
33

Discussion

WHERE DO WE GO FROM HERE?
Discussion


Carers are very diverse




Potential for adult social care
departments to link up outreach and
prevention strategies




Need different types of outreach to reach
different types of carer

Context of Care Bill

Risks of assuming information
provision is enough


Not enough social care research on
effectiveness of information strategies

34
Disclaimer
The preparation of this presentation
was made possible by a grant from
the National Institute for Health
Research (NIHR) School for Social
Care Research on social care
practice with carers. The views
expressed in this presentation are
those of the authors and not
necessarily those of the NIHR School
for Social Care Research or the
Department of Health/NIHR

35
36

Thanks to….
Everyone who was interviewed or
who returned a survey
Lizzy, Jenny, Mark, and Carolyn
who helped with interviewing

Lizzy for help with data entry and
coding
Virtual Outsourcing, Laptop
Confidential and Voicescript who
did the transcribing
The Project Advisory Group and
the Unit Service User and Carer
Advisory Group
To NIHR SSCR for funding
To you for listening!

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Reaching out or missing out? Approaches to outreach with family carers

  • 1. Reaching out or missing out? Approaches to outreach with family carers in social care organisations JO MORIARTY
  • 2. Outline  What we did  What we found  What we think might help  Important to recognise that although this was an exploratory study, a lot of findings will be only too familiar to family carers and practitioners! 2
  • 4. Concurrent mixed method design •Family carers •Carers' workers •Voluntary organisations •Commissioners •National survey of councils with social services responsibilities Interviews Survey Documents •Care plans •Leaflets and brochures •Websites 4 National workforce data •Analysis of Carers Workers in NMDSSC (Hussein & Manthorpe, 2012)
  • 5. Interviews most important component 24 8 16 38 Commissioners Voluntary organisations Carers workers Family carers 5
  • 6. 6 What we found BARRIERS TO SEEKING SUPPORT DIFFERENT APPROACHES TO OUTREACH
  • 7. We know that….  Many carers report difficulties in finding out about services, meaning that they are sometimes caring without any other sources of support 7 Image from care.com website
  • 8. ‘Classic’ approach to problem solving Identify problem input outcomes But .... recognising a problem doesn’t always mean that solutions are achievable! 8
  • 10. 10 “ I first found about carers’ support by picking up a leaflet when [my husband] went to the … clinic one day. And up until then I had no idea that there was anything out there for carers … It was probably, I would say, five years ago at the most CARER11 ” But many people don’t see themselves as carers
  • 11. 11 “ Other times I just feel really frustrated that we can’t do more. And that might be because the carer’s so … driven by guilt and won’t take a step to break off from the caring role WORKER15 ” They may feel guilty about asking for help
  • 12. 12 “ And, again, people say stigma is not out there, but it is and it’s massive WORKER14 Some may feel stigma about asking for help ”
  • 13. 13 “ There is such a lack of communication or information from professionals … the parents’ groups are very, very good, because you’ll go along and people will say, ‘Haven’t you got this yet?’ or, ‘Do you know about such and such?’ CARER24 ” Information not always accessible or useful (overload and absence)
  • 14. So called ‘hidden’ or under represented carers  Even less likely to access support:  14 Carers from black and minority ethnic groups (Katbamna et al, 2004)  Lesbian, gay, bisexual and transgender carers (Willis et al, 2011)  Young carers (Children’s Society, 2013)  Working age carers in paid employment (King and Pickard, 2013) Image from Alzheimer’s Society website
  • 15. General approaches  Around 80 per cent of councils responding kept Carers Register  Leaflets in libraries and contact centres  Link up to national events (Carers Week)  Working with supermarkets Daily Mail 13 June 2011 15
  • 16. But....  Council websites very variable  Carers wanted more timely and specialist information  Registers only include a small proportion of carers 16
  • 17. Types of outreach 17 ‘High street’ Integrated primary care Self help Visibility Familiarity Minimal infrastructure
  • 19. ‘High street’ 19  Carers Centres (mainly run by The Carers Trust)  Carers Hubs (local partnerships)  Carers cafés  More rural areas  ‘Travelling’ advice sessions  Hosted in another venue Photo by Jenny & Mark
  • 20. 20 “ in truth, when most of them do just pop in without an appointment they’re normally at crisis point to be honest, so we get quite a lot of people in up to here, a room full of tears here WORKER15 Enables rapid response ”
  • 21. Potential & challenges  Carer involvement in centre signage and decor and in designing website helped one centre be more ‘visible’  Challenge in rural areas because of cost  Rolling programme seen as better than one off visits 21
  • 22. Integrated outreach in primary care   Carers much more likely to have seen their GP than any other health and social care professional Carers may have dual role  As ‘partners’ in someone’s care  As someone with health needs of their own 22
  • 23. 23 “ Part of the [carers support worker] role was to help GPs identify carers and a recent survey of the carer’s registers ... has ... indicated that those practices that engaged most with that support worker have a higher number of carers on their register COMMISSIONER08 Helping with prevention agenda ”
  • 24. Potential & challenges  Appeared to exist only in one study area  But much bigger body of work in NHS aimed at improving carer recognition in primary care  Not clear how this would/could link to carer assessments and other social care support 24
  • 25. Self help  Creates sense of mutual support    Not being alone Doesn’t demand major infrastructure Research on peer support but this does not appear to consider self help outreach 25
  • 26. 26 “ Carers are hard to find … It’s just a question of talking and talking and more talking until I eventually found one and I found another one and then it spread from there, really … CARER18 Combine credibility and flexibility ”
  • 27. Potential and challenges  Requires minimal resources  Small grant from council for meetings and publicity  Potential to link with other carer led initiatives (for instance, forums)  But very dependent on individuals  General trend away from grants to contracts may hinder expansion of this model 27
  • 28. Specialist outreach  Fits most closely with other models of outreach in other research  Especially important where stigma and/or lack of awareness an issue Image from Rushcliffe BME Carers Support Service 28
  • 29. 29 “ I wouldn’t have any clue about the wording of a carer at the time. I didn’t see myself as a carer, even if I [had known] that word CARER05 ” Cultural and language barriers around ‘caring’
  • 30. 30 “ You won’t get [carers of substance misusers] to realise they are carers or accept it. The chance of them walking into a carer centre or an NHS ... place and saying, ‘One, my son is a junkie. Two, I’m his carer. Three, I need help.’ Not a chance in hell! CARER02 Stigma and sense of failure accentuated ”
  • 31. Potential and challenges  Clear way for services to demonstrate they are meeting requirements of Equality Act 2010  Vulnerable to cutbacks as resource intensive  Even more so in rural areas 31
  • 32. 32 “ I haven't got a husband, a boyfriend, a partner, whatever. I never had a big social life. I have a few friends, but not friends that I would regularly go to the cinema with or go out for a drink ... One of my neighbours has become a good friend and she brings over a bottle [of wine] every now and again ... That's about the extent of my social life, apart from any carers meetings that I go to CARER07 And what happens when identified? ”
  • 33. 33 Discussion WHERE DO WE GO FROM HERE?
  • 34. Discussion  Carers are very diverse   Potential for adult social care departments to link up outreach and prevention strategies   Need different types of outreach to reach different types of carer Context of Care Bill Risks of assuming information provision is enough  Not enough social care research on effectiveness of information strategies 34
  • 35. Disclaimer The preparation of this presentation was made possible by a grant from the National Institute for Health Research (NIHR) School for Social Care Research on social care practice with carers. The views expressed in this presentation are those of the authors and not necessarily those of the NIHR School for Social Care Research or the Department of Health/NIHR 35
  • 36. 36 Thanks to…. Everyone who was interviewed or who returned a survey Lizzy, Jenny, Mark, and Carolyn who helped with interviewing Lizzy for help with data entry and coding Virtual Outsourcing, Laptop Confidential and Voicescript who did the transcribing The Project Advisory Group and the Unit Service User and Carer Advisory Group To NIHR SSCR for funding To you for listening!

Editor's Notes

  1. Cared for husband almost since they’d been married