The document discusses an upcoming two-day career conference for students aged 21-26 studying economics, business, and marketing. It aims to connect students to companies and individuals to help shape their future careers. Specific goals are outlined, such as attracting 40 companies and speakers, providing workshops, case studies and discussions to share knowledge and opportunities. Marketing will utilize the event's five years of data and target the 15,000 person target group across social media, emails, and the conference website. Key performance indicators and timelines are also presented to potential company partners.

2. Why are we relevant?
39% of the target group thinks that you are the one responsible for preparation for their future
career
It is not about two days, we want something more. We do not want you to survive with us and
say goodbye. We are in talks with Forbes and Hospodářské Noviny, we want an overlap. We
want to build awareness.
We know, who the attendees are. During registration, we ask them questions in order to get to
know them, their motivation and skills.
Graduates are not sure what the world is about, let's show them what they can expect.
We do not want to give you an employee, we want to give you a network of people.
https://www.educationandemployers.org/wp-content/uploads/2014/06/deloitte-eet-young-people-succeed-report-final.pdf
https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-2018-millennial-survey-report.pdf
https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20analytics/our%20insights/mckinsey%20quarterly%202018%20number%203%20o
verview%20and%20full%20issue/mckinsey-quarterly-2018-number-3.ashx

3. WHYHOWWHAT Because we want to shape the future for the best. We want to show to young and
talented people what the world and career are all about, to motivate them, to show
them how to fulfill their potential.
Connecting young people with companies, startups, and individuals who
accomplished a lot. Spreading awareness about possibilities across companies
and fields. Share stories and experience.
Two-day conference organized once a year with attendance of 40 companies,
speakers and startups. Case-studies, workshops, discussions, speakers and much
more. This all in order to get valuable knowledge across.
We are connecting the target group with opportunities, we create a networking
atmosphere.
Finally, we are students making this event for students. We know what we want.

4. Who is our target group?
Our target group is people from 21 to 26 years old. We are targeting the economics, business,
and marketing field.
We promote on student group, we are in contact with universities (ČVUT, VŠE, Univerzita
Karlova and private universities).
Secondary goal is to attract technical field as well. First steps is this direction are attendance
of speakers from Tableau and STRV.

5. What do we offer?
Attendance & promotion
We will provide you with space for you to shine. We can talk about live-stream from the
event, we can create custom online content based on your company’s needs.
Workshops
Based on your experience and relevance for attendees, we can figure out workshop
which is going to have maximum added value for both you and attendees.
Data
We are making the event every year and our network of contacts is growing. This year,
we will collect data about people during the registration. We can pre-select people whom
you are looking for.
Především chceme pracovat s vašimi potřebami.

6. When and where?
Date of the event is synced with students timeline - final exams.
The event will take place on 17.-18.4. In Cubex Center Prague.
Based on a number of companies, speakers and size of the agenda - event is double day
again.

7. Who are the speakers?
Based on labor market trends and future predictions we decided not to just fill the position on
companies. We want to deliver value. We have connected with individuals in order to fulfill our
vision.
Šimon Pánek
Člověk v tísni
Pavel Čejka
Tableau
Michal Šmída
Twisto
Matěj Matolín
STRV
And more coming soon ...

8. What is our marketing based on?
This time we are taking a different approach than our predecessors. We are looking to be
data-driven. We have over five years of data regarding our events - the behavior of users on a
website, reach of posts.
Also, tools such as Google Analytics, Facebook Pixel, Mailchimp and Page Analytics are used.
We monitor our marketing real-time so we can react immediately.
Beside that there were many previous years we can learn from and ensure, we are not going to
do the same mistakes. Quality feedback was collected for many years so we know, what
young people, as well as companies, are striving for.

9. What are we going to do?
The first contact happens on social media and via emails. We have the network of over five
thousand contacts and reach of over fifteen thousand in our target group.
To keep existing people interested, we will use Instagram. This platform is not about reaching
new people but about keeping people interested.
Call-to-action via Google Adsense and website. Retargeting in terms of updates regarding
new companies and speakers. We want the person to buy a ticket and fill in the questionnaire.
We do believe that nowadays, it is all about data, so we want to collect them. We are willing to
pay the highest price - low attendance.

10. We know the reality of our marketing

12. KPIs & ROI
● Organic vs. paid reach - 30:70
It is important to tell the difference and to build ideal combination. We are not looking to
pay for having the attendees, on the other hand, we want to reach the whole target group.
● Web - Bounce rate < 35%
Website visitor already knows about the event and wants to attend. On the website, we
will summarize it all and proceed to buy a ticket. In case of exit in a specific time frame,
we will target the visitor via Google Adsense. Exit rate is not relevant since visitors
already know about us.
● Emails - Click rate > 12%
New speakers, companies and important updates are communicated through emails.
Such a lead is taken to social media and to the website after that.

13. KPIs & MoS
During the event itself, we are keen for immediate feedback. In this, we partnered with start-up
Eventee. Also, we are looking to use technologies such as Sli.do.
We are striving for maximum engagement.
Next indicator is reach of online content. We do not want you to be visible just for two days, we
want the whole world to see you!
Finally, the debriefing will happen. We will provide missing contacts, we will provide photos and,
most importantly, we want to hear from you. In case of interest, we will have more events in a
sleeve.

14. Timeline
January - February
Is it what you need?
We are going to figure out
your problems and possible
solution.
We will talk about exact
opportunities we can offer.
February
Final decision
Till the end of February, we
have to have list of
companies finalised.
After the decision, we have a
lot to do, so we cannot
prolong.
April - May
Details and debriefing
Our team will take care of
you. Last details will be
finalized and event will go on.
After it, we will chat with a
cup of coffee. We want to
hear your opinion.
March
Your agenda
Together, we will figure out
our your agenda, times,
rooms, etc.
Push on B2C promotion.

15. How about you?
Let’s talk about relevance for you.
Jan Soukup
+420 731 55 75 24
jan.soukup@aiesec.cz
LinkedIn