DITA is becoming the standard for technical documentation in many industries due to its ability to manage complex documents and information. As more data is created, DITA helps make content management easier through features like custom publishing and improved content reuse, distribution and control. Learning DITA opens career opportunities beyond technical writing, such as information development and architecture roles, and can improve areas like authoring, customer experience and ROI. However, only 5% of technical writers currently have DITA training. This document discusses the need for more DITA training to meet industry demand and hybrid job opportunities for DITA-trained writers.