The document presents a business plan for Care Home By RNs, which aims to provide residential care with registered nurses on call 24/7. This unique model allows for more complex care needs than typical residential care facilities. The plan outlines markets for senior residential care, strategies for marketing and managing Care Home By RNs homes, and opportunities for nurses and others to become business partners and part owners of homes. The goal is to establish Care Home By RNs as the top choice for residential care and create a network of involved nurses.

9. Market Potential

19. Care Home By RNs ® Mission & Vision Lincoln Residence 1408 Care Home By RNs Granite Bay Estate Care Home By RNs Senior Care By RNs LLC Dba Aster Villa Care Home By RNs Dba Transport Service By RNs Dba Caregiver Services By RNs Lincoln Residence 653 Care Home By RNs (Partnership with Bay Area RNs/LVNs) Delta Sunrise Care Home By RNs (Partnership with Sacramento RNs) Care Home By RNs ® is a service mark owned by Lincoln Residences Corporation. Senior Care By RNs LLC is a merged agreement between Lincoln Residences Corp and Wilson Home LLC Mission: To be the provider of choice in sub-skilled residential care. To be a dynamic organization, adaptive to changes and innovations. Vision: Create a niche, sub-skilled level of care, and be the forerunner in this category. Create a network of RNs/LVNs involved in this category. Create opportunities for shareholders, stakeholders and employees to become partners and own and/or operate their own residential care home. Goals for the future of the community: Support a not-for-profit organization (American Care Bridges) that will help address the needs of low income seniors, providing them with comparable care and accommodation. New Partnerships

20. Care Home By RNs ® Business Partnership Algorithm (See next) (See next) Licensed Healthcare Professional? (NP/ RN/ LVN) Property Available? (rented/ owned/ raw/ready) Or willing to get one? Open for Business Partnership? (e.g. creation of LLC) Business Partnership Option Generic Packet Option Floating Negotiation Option -invest money? -volunteer? -other options On-call Nurse Option NO NO NO YES YES YES Property Available? (rented/ owned/ raw/ready) Or willing to get one? NO YES

32. References California Healthcare Foundation. (2008). Residential Care Facilities for the Elderly. Retrieved from http://www.chcf.org/publications/2002/01/residential-care-facilities-for-the-elderly Finkelman, A. W. (2006). National health care expenditures. In Leadership and management in Nursing (pp. 426-431). New Jersey: Pearson. Finkler, S. A., Kovner, C. T., & Jones, C. B. (2007). The nurse as entrepreneur. In Financial management for Nurse Managers and Executives (3rd Ed, p. 32). St. Louis, MO: Saunders. Lee, R. H. (2009). Economics for healthcare managers (2nd Ed ed.). Chicago, IL: Health Administration Press. Newcomer, R., & Maynard, R. (2002). Residential Care for the Elderly: Supply, demand, and quality assurance. Retrieved from www.chfc.org Population Resource Center. (2010). Population projections. Retrieved from www.prcdc.org