NewLease is an Asia Pacific company based in Melbourne that focuses solely on subscription licensing. It is the largest SPLAR in Asia and works with hundreds of partners to help them capture business from the growing cloud market. NewLease provides expertise in licensing products and consulting services to simplify onboarding, reduce administration costs through automated reporting, and offer continued support.

2. NewLease Update 2011
Stephen Parker
Head of Cloud Strategy, NewLease
© 2011 NewLease Pty Ltd
2

3. Who is NewLease?
• An Asia Pacific company based in Melbourne
• Offices – Melbourne, Sydney, New Zealand,
Singapore and India
• Sole focus on Subscription licensing
• We work with a range of vendors
• Vendors here today are Citrix and Microsoft
© 2011 NewLease Pty Ltd 3

4. Who is NewLease?
• Largest SPLAR in Asia
• Currently over 700 partners
• 3rd largest number of partners under management
Microsoft SPLAR Globally
• Recognised by Microsoft globally as best practice in
operations / administration and licensing expertise
support
• Over 6 years experience with SPLA licencing
© 2011 NewLease Pty Ltd 4

5. What is our focus?
The cloud
And helping our partners to capture
their share of it.
© 2011 NewLease Pty Ltd 5

6. Subscription Licence Dynamic
Rights Licence Service
1 2 3
Vendor Distributor Reseller Customer 4 Value
7 6 5
$ $ $
Time to realised value (Seller Beware)
© 2011 NewLease Pty Ltd 6

7. The New Normal
Perpetual Subscription
• Promised value • Time to realised value
• Sales accounting • Usage accounting
• Delivery logistics • Ease of acquisition
• Price • Usage reporting
• Marketing launch • Total product offer
• “Margin” portfolio • “Value” portfolio
• Sales focused • Service focused
© 2011 NewLease Pty Ltd 7

8. How do we help our partners?
Expertise in licensing products and business solutions
Licensing Services Consulting Services
Simplified on-boarding processes with Assists Vendor and Partner customers
dedicated resource to assist partners transition to a cloud centric environment
An automated reporting system that reduces
Evangelism, Education, Consulting
administration time and costs
Continued support through the Partner services Continued support through industry
centre and by the Sales Managers experts and practical advice
© 2011 NewLease Pty Ltd 8

9. Who do we partner with?
Hosters
Telco’s SIs
SPs
ISPs
SaaS, IaaS, etc
LARs MSPs
ISVs
© 2011 NewLease Pty Ltd 9

10. Expertise in licencing and products
Boughty Canton
Head of Product
Warren Nolan Ashleigh Rainer
General Manger Microsoft
NewLease Product
Specialist
Julie Cooper
Sales Manager
Northern Region
Lorna Epps
Sales Manger
Southern Region
© 2011 NewLease Pty Ltd

11. Expertise in on-boarding,
continued Support and reporting
Stephen
LeCornu
Systems /
Solutions
Dawn Manager
Edmonds Faith Woo
Partner Services
Chief Operating Coordinator
Officer
Ly Ly Lie
Partner Services
/ Operations
Coordinator
Haseeb Jamal
Partner Services
Jon Burke
Coordinator Operations
Coordinator
© 2011 NewLease Pty Ltd 11

12. Expertise in cloud business solutions
Mark Brown
Head of Cloud Consulting, NewLease Services
Stephen Parker
Head of Cloud Strategy, NewLease Services
© 2011 NewLease Pty Ltd 12

13. Thank you