This presentation was given by Teri Schnelle and Katie Radtke at the University of Iowa Libraries 2014 Social Media Bootcamp.

2. The Idea
Provide a structured opportunity for first-year
students to reflect on their experiences at the
University of Iowa.

3. The Preparation
• Selecting the method: photography
• Researching other institutions
• Deciding on audience: all first-year students
• Student submissions: utilize social media
(student friendly)

4. The Initial Plan
• Ask students to respond to various prompts
• “Submit a picture of yourself studying on the
Pentacrest.”
• Include reflection in caption
• Use the hashtag #captureiowa on
Facebook, Twitter, or Instagram to
submit photos
• Market just to first-year
students (Class of 2017)

5. The Realization
• Original plan was too restrictive
• # of photos submitted
• Target the process to audience
• Make the submission process as straight
forward as possible

6. The New Plan
• Ask students to submit photos capturing their
experience at the University of Iowa
• Use the hashtag #captureiowa on
Facebook, Twitter, or Instagram
• Market openly but focus on certain
avenues that have a large number of
first-year students

7. The Message
Submit your photos using
the #captureiowa hashtag

8. The Marketing
• Posters around campus
• Table tents
• Digital signage
• Facebook messaging
• Outreach to certain staff
members and groups

9. The Software
• Social media
• Storify
• Pulls social media posts into a ‘story’
• Search using the hashtag: #captureiowa
• Embed story on any site
• Our site: http://captureiowa.uiowa.edu/

10. The Logistics
• Refresh the story consistently
• Contact students to encourage
• Contact students to determine classification
and receive permission
• Select photos for gallery and design the
display

11. The Next Iteration
• Outreach to more individuals on campus
• Market during Orientation and On Iowa!
• Attend more events/activities
• Market consistently throughout the year
• Determine new avenues for outreach

12. Lessons Learned
• Establish your message
• Simplify the process
• Don’t be married to your initial idea
• Listen to the experts!
• Implement change the next iteration

13. ?