This document outlines a proposed marketing plan for a home goods company called Rose Citron. The plan includes designing a web shop and blog, creating custom stamps and privilege cards for customers, advertising on Mocca.com, and launching marketing initiatives like emails and surveys. The goal is to increase sales by 18% in 2 months by reaching a wider demographic of customers both locally and overseas through these online and promotional efforts. A budget of $100 is allocated, with expenses including printing cards and custom stamps. Implementation would begin with editing website content, creating the custom chop, and launching the privilege card and blog shop.

1. Rose Citron Makeover GREEN POLKADOT SOCKS CHRISTIAN JOSEPH SARAH QIN YI JESSICA

2. Overview Client’s Profile & Needs Project Objective Proposed Solutions Expected Results Target Audience Project Budget & Expenses Web Shop Design Privilege Card Designs Custom made Stamp Designs Survey Results Research Paypal Printing Company Custom Made Stamps Mocca.com Implementation

3. Client’s Profile & Needs Client’s Profile Rose Citron Oriental French/Asian fusion designed home ware Hand-made Utilizing high quality materials Products may be custom made upon request (i.e. linen, bags, etc;) Client’s Needs Creative solutions to increase customer base Seeking online solutions Target demographic: overseas/local, expatriates

4. Project Objective To increase sales by providing creative solutions to reach out to a wider demographic, and to increase customer base.

5. Proposed Solutions Conceptualize and execute a blog shop Design a customer privilege card Mocca.com advertisement

6. Expected Results Increase in customer base Increase in sales About 18% in 2 months’ time

7. Target Audience Existing Customers Expatriates New Customers Younger female audience (aged 17-30) Families (baby-care products)

8. Project Budget & Expenses Project Budget $100 Project Expenses Printing of customer privilege card (no. to be confirmed): $50 Custom made stamp for customer privilege card: $20 Balance: $30 could be used to purchase a web domain (suggestion)

9. Web Shop Design

10. Web Shop Design

11. Privilege Cards Design Design 1 Design 2

12. Privilege Cards Design Design 3 Design 4

13. Custom Made Stamps Design Design 2 Design 3 Design 1

14. Paypal Account is free Low transaction fees are applied when Premier and Business Account holders receive money Available in 190 markets and 17 currencies around the world Industry-leading fraud prevention helps keep you safe

15. Online Posters Emails with posters which display information when they are opened. Reach out to potential customers through efficient methods Convenience Emails can be vastly circulated.

16. Survey Results

17. Research – Printing Company http://www.expressprint.com.sg/namecard.htm

18. Research – Custom made Stamps 1-cm stamp: $5 normal rubber stamp $20 pre-ink rubber stamp

19. Research – Mocca.com Register and activate an account to get a MyAccount page to start posting ads. MyAccount page: MOCCA dashboard or control centre. Upload up to 5 images. Provide video link of product or service, upload it to Youtube or any other video service and link at mocca.com. The link will appear with your ad on MOCCA. All ad listings on MOCCA during the launch promotion period are free.

20. Research – Mocca.com

21. Implementation Editing Introduction and video Custom-made Chop Privilege Card Blog shop Wed 24 Tue 23 Mon 22 Sun 21 Sat 20 Fri 19 Thu 18 Wed 17 Tue 16

22. Conclusion a web shop reach out to people all over the world customer privilege card + printing to secure regular customers ensure marketing needs are well-taken care of all these would lead to an increase in sales THANK YOU FOR CONSIDERING US.

23. Q & A