This document summarizes the evolution of IBOPE Monitor, a service that measures advertising investment across various media in Brazil, and its inclusion of internet measurement since 2009. It provides a brief history of IBOPE Monitor since 1996 and describes its current coverage of television, radio, newspapers, magazines, outdoor advertising, cinema, pay TV, and the internet. It then explains IBOPE Monitor's data collection process for internet advertising, how ad spend is calculated and shared for internet portals and sectors. The benefits of IBOPE Monitor for tracking advertising strategies and competition across media are also listed.

1. Monitor Evolution
Inclusion Internet
2009

2. Agenda
Brief History
Monitor Coverage
Internet Medium Inclusion
Data Collection
Adspend Share per Medium
Internet Sector Analysis

3. Inclusion of Mediums Timeline in the
measurement of Advertising Investment
2009
IBOPE Monitor
Launching of Internet
2007/08
IBOPE Monitor
•Coverage of Radio in 78 stations,
TV in 37 markets, inclusion of
Cinema
•Launching of Monitor Evolution
2004/05
IBOPE Monitor
•Digital collection (10 markets) and automatic
recognition of spots - GSP e GRJ.
1998/99
Fusion IBOPE Monitor and A/C Nielsen Brasil
•Coverage of Over the Air TV in 28 markets and inclusion
of monitoring of Outdoor.
•Inclusion of monitoring of Pay Tv Assinatura and Radio
1996/97
IBOPE Monitor
•Launching of service with
monitoring of TV (10 markets),
Magazines and Newspapers.

4. Coverage
MAGAZINE
OUTDOOR
RADIO 250 national,
PAY TV 7 markets regional and Special
24 markts
29 channels (78 stations) Edition
108 displays
publications
Cinema OVA TV
Newspaper
Internet
11 markets 37 markets
23 markets
6 main portals
(557 rooms) (149 channels)
(58 Publications)

5. Data Collection
MODEL
Declared Data: The portals report the information/data that make
up the online advertising database
DECLARED SPOTS
“Display” Formats: visual format ads such as banners, pop-ups,
dhtml’s and other graphic formats (including animation, sound,
and other special effects)
INFORMATION DETAIL
Date, advertiser, brand, total impressions, etc.

6. Concepts and Criteria
Ad Formats Collected

7. Concepts and Criteria
Ad Formats Collected

8. Concepts and Criteria
Ad Formats Collected

9. Concepts and Criteria
Ad Formats Collected

10. Concepts and Criteria
Ad Formats Collected

11. Share per Media
For the medium of Internet, as for other mediums, the spot value is defined based on public rate cards

12. Share per Portal
CPM – Cost per thousand Impressions
CPM is calculated based on impressions delivered to the advertiser
during the month. Average or expected volume of impressions are not
utilized

13. Internet Sector Analysis
The top three sectors represent 57% of the
total investment in the Internet

14. Internet Advertiser Analysis
The top 10 advertisers represent 46% of
all advertising investment in the Internet

15. Monitor Evolution Benefits
Excepted by all advertising agencies, advertisers, and communication
mediums
Innovative and dynamic , allows for the accompaniment of advertising
strategies and competitors
Evaluates the success of all economic sectors , categories, and products
Allows for various analysis to be created and formatted
Offers pre-formatted analysis for all mediums
Offers monthly databases and cumulative data for the past 36 months
The Internet database already includes one full year of data (retroactive of
Jan08)