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Media pack 2009
Onet.pl is a part of ITI Group
LEADING POLISH MEDIA &
ENTERTAINMENT HOLDING
ITI targets young, affluent,
urban population in Poland


                                         ITI GROUP

                             TVN GROUP

            No 1 FREE TO AIR TV                       FEMALE ORIENTED TV                   No 2 CINEMA MULTIPLEX
   TVN      IN ITS TARGET                TVN STYLE CHANNEL
                                                                              MULTIKINO    OPERATOR IN POLAND
            AUDIENCE
            FILM &                                    INTERACTIVE / CALL TV
  TVN 7     ENTERTAINMENT                 TVN GRA     CHANNEL
            CHANNEL                                                                       POLAND’S FIRST FILM
                                                                                  ITI
                                                                                          PRODUCTION
            POLAND’S FIRST 24                                                 FILM STUDIO
 TVN 24                                  TVN LINGUA                                        COMPANY
            HOUR NEWS CHANNEL

                                                                                          MOST RECOGNISED &
            POLAND’S FIRST                                                                STRONGEST NATION
TVN METEO WEATHER CHANNEL                 TVN MED                                LEGIA    FOOTBALL TRADEMARK
                                                                                          IN POLAND
                                             TVN
            POLAND’S FIRST
TVN TURBO                                DISCOVERY
            MOTOR CHANNEL                                                                  FIRST IN POLAND NEW
                                          HISTORIA                                 N       GENERATION HDTV
            CHANNEL DEDICATED                                                              DIGITAL PLATFORM
  iTVN      TO POLISH VIEWERS             ONET.PL      No 1 INTERNET
            LIVING ABROAD                              PORTAL IN POLAND




WORLD CLASS OPERATOR IN A HIGH GROWTH ENVIRONMENT
Onet.pl – No. 1

  Dating

  Blog

  Search and location
  finding services


  Video streams

   Mobileweb



  Onet first in the categories of news, life-style, sport,
               business, and entertainment


                                                             4
Polish online market
     Over 20 million internet users (52% of the population)

     Onet - 2nd most visited website in Poland

     Polish online ad market was worth €270 millions in 2008

     Poles spent €2.5 billion on online shopping in 2008, 36.4% more than in the

      previous year

     14% used internet for travel and accommodation services in 2008

     12% used internet for ordering goods or services in 2008

     Internet advertising is the fastest-growing sector among all media in Poland




Source: Internet World Stats, data from March 2009, Polskie Badania Internetu Sp. z o.o. i Gemius SA, February 2009;
PricewaterhouseCoopers (PwC) and IAB Polska; Direct Marketing Association, SMB
                                                                                                                       5
Polish emigration
          2, 27 million people (1, 86 million in EU) are on emigration

          Great Britain: 690 K (37%)                         *



          Germany: 490 K (26%)

          Ireland: 200 K (11%)

          71% can afford everything on emigration

          74% use electronic media every day

          70% choose Onet as a main source of information

          Onet - the most popular website among polish emigration, local internet

           websites are far behind


* out of all emigrants in EU countries
Source: GUS (Central Statistical Office of Poland) data from the end of 2007 and Internet standard conference 2007
                                                                                                                     6
Conclusions?

       Polish emigration is attractive group for advertisers

They are young, dynamic and are have the highest buying potential




        There is no better way to reach them then Onet


                                                               7
Onet users and your clients
Demographic groups with the largest commercial potencial

                                                  Income
                                                                        Population   Onet.pl
      The consumer group which is
                                                                              252
      the most desirable by advertisers...?
                                                                  100


                                                     5000 PLN              224
                                                     and more     100


                                                       3001-            171
                                                     5000 PLN     100


                                                       2501-        148
                                                     3000 PLN     100


                                                       2001-        145
                                                     2500 PLN     100


      …These are consumers
      with the highest buying potential !
                                              Index for the whole population of Poland = 100
                                                                                               8


Source: SMG/KRC, NetTrack, II Q 2008
Internet Market in Poland - TOP 5 portals

                     Users                                   Page views                               Average time per user

          10                                             4                                 6:30:00
Miliony




                                               Biliony
                                                                                           6:00:00


                                                                                           5:30:00
           8
                                                                                           5:00:00
                                                         3

                                                                                           4:30:00

                                                                                           4:00:00
           6

                                                                                           3:30:00

               9,5
                                                         2                                           6:25:39
                                                                                           3:00:00
                       8,6                                   3,5
           4                                                                                               5:02:48
                             7,5   7,4                                                     2:30:00
                                         6,9
                                                                                           2:00:00                         4:06:17
                                                                   2,3
                                                         1
                                                                                           1:30:00               3:33:27
           2

                                                                         1,2   1,2         1:00:00
                                                                                                                                     1:47:40
                                                                                     0,7   0:30:00

           0                                             0                                 0:00:00




 Source: Megapanel PBI/Gemius, December 2008
Comparison of top 10 most popular
    internet websites in Poland
                                                  Users          Inpressions Time per user          Audit
          Website               Market share    (in thousands)    (in millions)   (in minutes)   site-centric
                                          85%   13 784.4          4 217.15         419.1

                                          61%    9 854.3          3 908.38         407.1             yes

                                          57%    9 230.4         11 952.80         974.27

                                          54%    8 728.9          2 459.17         322.08            yes

                                          49%    7 993.1          4 672.35         350.08

                                          48%    7 735.8          1 240.08         223.05            yes

                                          48%    7 819.9          1 226.96         251.07            yes

                                          47%    7 627.9            774.80         111.02            yes

                                          44%    7 173.5          1 134.15         261.07

                                          39%    6 411.7            261.79            54
                                                                                                                10
Source: PBI – Polskie Badania Internetu
They trust us
world-renowned brands are our advertisers




                                            11
Thank you for attention
and we look forward to our cooperation




                                         12

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Media Pack Onet.eu

  • 2. Onet.pl is a part of ITI Group LEADING POLISH MEDIA & ENTERTAINMENT HOLDING
  • 3. ITI targets young, affluent, urban population in Poland ITI GROUP TVN GROUP No 1 FREE TO AIR TV FEMALE ORIENTED TV No 2 CINEMA MULTIPLEX TVN IN ITS TARGET TVN STYLE CHANNEL MULTIKINO OPERATOR IN POLAND AUDIENCE FILM & INTERACTIVE / CALL TV TVN 7 ENTERTAINMENT TVN GRA CHANNEL CHANNEL POLAND’S FIRST FILM ITI PRODUCTION POLAND’S FIRST 24 FILM STUDIO TVN 24 TVN LINGUA COMPANY HOUR NEWS CHANNEL MOST RECOGNISED & POLAND’S FIRST STRONGEST NATION TVN METEO WEATHER CHANNEL TVN MED LEGIA FOOTBALL TRADEMARK IN POLAND TVN POLAND’S FIRST TVN TURBO DISCOVERY MOTOR CHANNEL FIRST IN POLAND NEW HISTORIA N GENERATION HDTV CHANNEL DEDICATED DIGITAL PLATFORM iTVN TO POLISH VIEWERS ONET.PL No 1 INTERNET LIVING ABROAD PORTAL IN POLAND WORLD CLASS OPERATOR IN A HIGH GROWTH ENVIRONMENT
  • 4. Onet.pl – No. 1 Dating Blog Search and location finding services Video streams Mobileweb Onet first in the categories of news, life-style, sport, business, and entertainment 4
  • 5. Polish online market  Over 20 million internet users (52% of the population)  Onet - 2nd most visited website in Poland  Polish online ad market was worth €270 millions in 2008  Poles spent €2.5 billion on online shopping in 2008, 36.4% more than in the previous year  14% used internet for travel and accommodation services in 2008  12% used internet for ordering goods or services in 2008  Internet advertising is the fastest-growing sector among all media in Poland Source: Internet World Stats, data from March 2009, Polskie Badania Internetu Sp. z o.o. i Gemius SA, February 2009; PricewaterhouseCoopers (PwC) and IAB Polska; Direct Marketing Association, SMB 5
  • 6. Polish emigration  2, 27 million people (1, 86 million in EU) are on emigration  Great Britain: 690 K (37%) *  Germany: 490 K (26%)  Ireland: 200 K (11%)  71% can afford everything on emigration  74% use electronic media every day  70% choose Onet as a main source of information  Onet - the most popular website among polish emigration, local internet websites are far behind * out of all emigrants in EU countries Source: GUS (Central Statistical Office of Poland) data from the end of 2007 and Internet standard conference 2007 6
  • 7. Conclusions? Polish emigration is attractive group for advertisers They are young, dynamic and are have the highest buying potential There is no better way to reach them then Onet 7
  • 8. Onet users and your clients Demographic groups with the largest commercial potencial Income Population Onet.pl The consumer group which is 252 the most desirable by advertisers...? 100 5000 PLN 224 and more 100 3001- 171 5000 PLN 100 2501- 148 3000 PLN 100 2001- 145 2500 PLN 100 …These are consumers with the highest buying potential ! Index for the whole population of Poland = 100 8 Source: SMG/KRC, NetTrack, II Q 2008
  • 9. Internet Market in Poland - TOP 5 portals Users Page views Average time per user 10 4 6:30:00 Miliony Biliony 6:00:00 5:30:00 8 5:00:00 3 4:30:00 4:00:00 6 3:30:00 9,5 2 6:25:39 3:00:00 8,6 3,5 4 5:02:48 7,5 7,4 2:30:00 6,9 2:00:00 4:06:17 2,3 1 1:30:00 3:33:27 2 1,2 1,2 1:00:00 1:47:40 0,7 0:30:00 0 0 0:00:00 Source: Megapanel PBI/Gemius, December 2008
  • 10. Comparison of top 10 most popular internet websites in Poland Users Inpressions Time per user Audit Website Market share (in thousands) (in millions) (in minutes) site-centric 85% 13 784.4 4 217.15 419.1 61% 9 854.3 3 908.38 407.1 yes 57% 9 230.4 11 952.80 974.27 54% 8 728.9 2 459.17 322.08 yes 49% 7 993.1 4 672.35 350.08 48% 7 735.8 1 240.08 223.05 yes 48% 7 819.9 1 226.96 251.07 yes 47% 7 627.9 774.80 111.02 yes 44% 7 173.5 1 134.15 261.07 39% 6 411.7 261.79 54 10 Source: PBI – Polskie Badania Internetu
  • 11. They trust us world-renowned brands are our advertisers 11
  • 12. Thank you for attention and we look forward to our cooperation 12