This document outlines a business model for selling products in the EU market. It identifies key partners as suppliers, OEM partners, and rental companies. Key activities include R&D, production, sales/marketing, logistics, and customer service/support. The value proposition focuses on attractive pricing, cost of ownership, warranty, and latest technology. Customer segments are professional users, rental companies, dealers, and education/military. Key resources are the brand, R&D, production facilities, and sales/support teams. Channels include a sales force, ecommerce, retailers, and logistics. Revenue is generated from product, service, and leasing sales.