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Thd 2010 brand page kick-off generic

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Stephanie Bergh

The document summarizes a project for The Home Depot to create online brand pages for their partners on homedepot.com. It outlines the objectives to showcase partners' brands and complement their product pages. It describes the three template options and provides guidance on crafting key brand messages and attributes. It also includes a timeline for template selection, content delivery, and reviews prior to launch.

1 of 18
2010 Brand Pages Presented by Engauge Digital
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Overview ,[object Object],[object Object],[object Object],[object Object]
Project Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engauge: Who We Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partner Considerations Selecting a Template ,[object Object],[object Object]
Overview of templates ,[object Object]
Partner Considerations Crafting Your Brand Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Partner Considerations Crafting Your Brand Message (contd.) ,[object Object],[object Object],[object Object],[object Object]
Partner Considerations Crafting Your Brand Message (contd.) ,[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps Step Date Kick Off Meeting 2/3 Meeting Notes to Brand & DFM 2/3 Template Sign Off 2/5 Content Due 2/10 THD Initial Review 2/18-2/25 Initial Brand Review 3/2-3/3 Revisions Made by Engauge 3/5 Final Brand Review/Sign Off 3/8-3/9 THD Final Review/ Sign off 3/18-3/20 Page Launch 3/23
Brand Pages - Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A ,[object Object]
APPENDIX
Template 1: Full-Width Inspiration
Template 2: Full Width Product
Template 3: Left Nav Product

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Thd 2010 brand page kick-off generic

  • 1. 2010 Brand Pages Presented by Engauge Digital
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Next Steps Step Date Kick Off Meeting 2/3 Meeting Notes to Brand & DFM 2/3 Template Sign Off 2/5 Content Due 2/10 THD Initial Review 2/18-2/25 Initial Brand Review 3/2-3/3 Revisions Made by Engauge 3/5 Final Brand Review/Sign Off 3/8-3/9 THD Final Review/ Sign off 3/18-3/20 Page Launch 3/23
  • 13.
  • 14.
  • 16. Template 1: Full-Width Inspiration
  • 17. Template 2: Full Width Product
  • 18. Template 3: Left Nav Product